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A leading global real estate company seeks a marketing professional to enhance visibility and engagement for active adult apartment communities. The role focuses on strategic marketing efforts targeting prospective residents aged 55+, fostering community relationships, and driving leasing success through innovative outreach.
ABOUT GREYSTAR
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $320 billion of real estate in 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $79 billion of assets under management, including over $36 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.
JOB DESCRIPTION SUMMARY
JOB DESCRIPTION
• Develop and implement marketing strategies tailored to the 55+ active adult demographic to drive community engagement and leasing success.
• Assist with lead generation and research potential residents, referral sources, and local partnerships.
• Collaborate with leasing and property management teams to ensure consistent and compelling messaging.
• Represent the community at events, open houses, and local gatherings to generate excitement and interest.
• Build and nurture relationships with prospective residents, families, senior organizations, and local influencers.
• Leverage marketing channels such as social media, email, newsletters, and community events to reach target audiences.
• Conduct market research to stay current on trends in active adult living and inform marketing efforts.
• Assist in the design and distribution of marketing materials (flyers, brochures, presentations) aligned with brand standards.
• Track and report on the success of marketing and outreach efforts with regular updates to leadership.
• Attend community and industry events to increase brand visibility and referral partnerships.
• Serve as a brand ambassador by reflecting the values and lifestyle of the community.
• Provide on-site support as needed for leasing activities, resident events, and retention programs.
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Additional Compensation:
Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.
Corporate Positions:Inaddition to the base salary, this role may be eligible to participateina quarterly or annual bonus program based onindividual and company performance.
Onsite Property Positions:Inaddition to the base salary, this role may be eligible to participatein weekly, monthly, and/or quarterly bonus programs.
Robust Benefits Offered*:
Competitive Medical, Dental, Vision, and Disability & Lifeinsurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
401(k) with Company Match up to 6% of pay after 6 months of service.
Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
Employee Assistance Program.
Critical Illness, Accident, HospitalIndemnity, PetInsurance and Legal Plans.
Charitable giving program and benefits.
*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listedinformation above due to Collective Bargaining Agreements and/or local governing authority.
Greystar will consider for employment qualified applicants with arrest and conviction records.