Sales Operations Manager

Coforge; Princeton (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

Coforge in Princeton, NJ seeks a Sales Operations Lead to optimize sales processes, govern CRM, manage pipeline and forecasting, and enable the sales team with data-driven insights.

You will collaborate with Sales, Finance, Delivery, and Marketing to drive revenue growth, streamline operations, and support strategic decision-making across IT services such as AMS, Cloud, and Digital.

Qualifications

• Experience optimizing sales processes across the lifecycle.
• Ability to provide data-driven insights for leadership.
• Strong knowledge of CRM governance and pipeline management.

Responsibilities

• Design and improve end-to-end sales processes.
• Own CRM governance, data accuracy, and reporting structures.
• Provide reliable forecasting and revenue visibility.
• Develop sales dashboards and KPIs for leadership.
• Support complex deal structuring and margin considerations.
• Collaborate with Sales, Finance, Delivery, and Marketing.

Skills

CRM governance

Forecasting

Sales analytics

Stakeholder management

Sales process design

Data storytelling

Tools

Salesforce

Power BI

Tableau

Job description

The Sales Operations Lead plays a critical role in driving sales effectiveness, revenue growth, and operational efficiency for the IT services business. This role focuses on optimizing sales processes, CRM governance, pipeline management, forecasting accuracy, and enabling the sales team with data-driven insights.

The individual partners closely with Sales Leadership, Finance, Delivery, and Marketing teams to streamline operations, enhance productivity, and support strategic decision-making.

Key Responsibilities

Sales Process & Governance

• Design, implement, and continuously improve sales processes across the sales lifecycle


• Ensure adherence to defined sales methodologies and deal governance frameworks


• Standardize proposal, pricing, and contract approval workflows


• Drive pipeline hygiene and ensure accurate tracking in CRM systems (Salesforce, HubSpot, etc.)


• Build and manage sales dashboards, reports, and KPIs


• Partner with sales leadership to provide reliable forecasting and revenue visibility

3. CRM & Data Management

• Own CRM governance, data accuracy, and reporting structures


• Optimize CRM usage to improve deal tracking and conversion ratios


• Identify gaps in data quality and implement corrective actions


• Identify trends, risks, and growth opportunities


• Provide actionable insights to leadership for strategic planning

5. Deal Support & Commercial Operations

• Assist in complex deal structuring, pricing strategies, and margin optimization


• Ensure alignment with financial goals and internal approval policies


• Coordinate with legal and finance teams for contracts and compliance

6. Stakeholder Management

• Act as a liaison between Sales, Finance, Delivery, HR, and Leadership teams


• Support executive reviews such as QBRs (Quarterly Business Reviews)


• Ensure alignment of sales goals with organizational strategy


• Strong understanding of IT services sales models (AMS, Digital, Cloud, AI, Consulting)


• Expertise in CRM tools (Salesforce preferred) and reporting tools (Power BI, Tableau)


• Advanced analytical and data interpretation skills


• Process-oriented mindset with focus on scalability and automation


• Excellent stakeholder management and communication skills