Sales Operations Analyst

American Wire Group; United States; On-site; USD 70,000 - 95,000; Full time

Job summary

American Wire Group (AWG) in Chicago, IL is seeking a highly analytical Sales Operations Analyst to support our commercial growth strategy. You will ensure data accuracy, pipeline visibility, CRM compliance, and reporting across AWG/CWC units.

The role requires 2–5 years in Sales Operations or analytics, with strong Excel, Power BI, and CRM skills. You will collaborate with sales leadership to optimize processes and drive insights.

Qualifications

• Bachelor’s degree required in business, analytics, or related field.
• 2–5 years of experience in Sales Operations or analytics roles.
• Strong CRM and data analytics skills with Excel and Power BI.

Responsibilities

• Maintain data quality for customers, contacts, accounts, and opportunities in Spiro CRM and Dynamics 365.
• Ensure sales reps close or update activities and tasks.
• Support market mapping by collecting and organizing account data.
• Link Dynamics 365 quotes and orders to Spiro opportunities.
• Monitor pipeline health and next-step compliance.
• Track weekly sales activities and CRM compliance.
• Maintain target account lists and market segment classifications.
• Support account prioritization and whitespace opportunity identification.
• Maintain and enhance Power BI/Spiro dashboards and reports.
• Provide accurate data for executive presentations and leadership reviews.
• Identify opportunities to improve sales workflows and efficiency.
• Support AWG’s Sales App adoption and overall tech ecosystem.
• Coordinate weekly reviews of lost opportunities reports.

Skills

Sales Operations experience

CRM administration

Data analytics

Stakeholder communication

Education

Bachelor’s degree in Business Administration, Finance, Marketing, Information Systems, Data Analytics, Supply Chain, or related discipline

Tools

Excel

Power BI

CRM Systems

Microsoft Dynamics 365

Spiro CRM

SQL

Power Automate

Job description

Department: Commercial Operations

Reports To: Chief Information Officer (CIO)

Location: Chicago, Illinois

Position Summary

At American Wire Group (AWG), we are more than just a supplier—we are a trusted partner and industry leader in providing high-quality wire and cable, hardware, equipment, and accessories for the renewable energy, battery energy storage, data center, and utility markets. All of our products meet or exceed industry standards for performance and safety as well as strict quality control requirements. We also provide comprehensive services including cable management, application and engineering guidance, supply chain management, emergency services, and technical support. Strategically located in Pennsylvania, Texas, and California, AWG ensures seamless coverage across the nation and delivery in days – not weeks – for all of your wire and cable, hardware, equipment, and accessory needs!

American Wire Group (AWG) is seeking a highly analytical, detail-oriented, and proactive Sales Operations Analyst to support the execution of our commercial growth strategy. This role serves as the operational backbone of the sales organization, ensuring data accuracy, pipeline visibility, CRM compliance, and commercial reporting across AWG/CWC business units.

Key Responsibilities

• Maintain the quality, accuracy, and completeness of customer, contact, account, and opportunity data within Spiro CRM and Dynamics 365.
• Ensure sales representatives close out or update activities and tasks.
• Support market mapping initiatives by collecting, validating, and organizing account data.
• Associate Microsoft Dynamics 365 quotes and orders with corresponding Spiro opportunities.
• Monitor pipeline health, opportunity aging, and next-step compliance.
• Track and monitor weekly sales activities and CRM compliance.
• Maintain target account lists and market segment classifications.
• Support account prioritization, share-of-wallet analysis, and whitespace opportunity identification.
• Maintain, and enhance Power BI/Spiro dashboards and commercial reports.
• Support executive presentations and leadership reviews with accurate commercial data and insights.
• Identify opportunities to improve sales workflows and operational efficiency.
• Support adoption and continuous improvement of AWG’s Sales App, Spiro and commercial technology ecosystem.
• Coordinates weekly sessions to review lost opportunities reports

Qualifications

• Bachelor’s degree in Business Administration, Finance, Marketing, Information Systems, Data Analytics, Supply Chain, or related discipline.
• 2–5 years of experience in Sales Operations, Commercial Operations, Business Analytics, CRM Administration, or a related field.

Technical Skills

• Advanced Microsoft Excel
• Microsoft Power BI
• CRM Systems
• Microsoft Dynamics 365 (preferred)
• Spiro CRM (preferred)
• SQL (preferred)
• Microsoft Power Automate (preferred)

Why Join AWG?

This role offers a unique opportunity to contribute directly to AWG’s commercial transformation initiatives while working closely with executive leadership. The Sales Operations Analyst will play a key role in improving sales effectiveness and supporting growth.