Sales & Marketing Specialist: Lead Gen & Campaigns

Roylo Partners; Miami (FL); On-site; USD 42,000 - 65,000; Full time

Job summary

Roylo Partners is seeking a Sales and Marketing Specialist to drive both business development and marketing initiatives. You will identify opportunities, engage with prospects, support campaigns, and collaborate with internal teams to convert marketing activity into tangible business outcomes.

The ideal candidate is commercially minded, confident in customer interactions, and comfortable splitting responsibilities between sales and marketing tasks.

Qualifications

• Experience in sales, marketing, business development, or related fields is preferred.
• Excellent written and verbal communication.
• Comfortable engaging with customers and prospects.
• Strong organizational and time-management abilities.
• Ability to manage multiple leads and deadlines.

Responsibilities

• Identify and research potential customers and opportunities.
• Support lead generation and outreach activities.
• Communicate with prospects to understand needs.
• Follow up on leads, inquiries, meetings, and opportunities.
• Assist with sales presentations, proposals, and marketing materials.
• Support campaigns, promotions, and customer engagement initiatives.
• Maintain accurate customer, prospect, and activity records.
• Coordinate with sales and marketing teams on campaigns and lead activity.
• Monitor market trends, competitors, and customer activity.
• Help track campaign and sales performance information.
• Prepare reports and updates for internal teams.
• Support client meetings and business development projects.
• Maintain consistent messaging across sales and marketing communications.

Skills

Communication skills

Organizational skills

Time management

Independent yet collaborative

Tools

CRM systems

Microsoft Office

Marketing platforms

Job description

Roylo Partners is seeking a Sales and Marketing Specialist to drive both business development and marketing initiatives. You will identify opportunities, engage with prospects, support campaigns, and collaborate with internal teams to convert marketing activity into tangible business outcomes.

The ideal candidate is commercially minded, confident in customer interactions, and comfortable splitting responsibilities between sales and marketing tasks.