Marketing Manager

swipejobs; Irving (TX); Hybrid; USD 86,000 - 90,000; Full time

Job summary

SwipeJobs in Irving, TX is seeking a hands-on Global Exhibitor Sales Marketing Specialist to develop and execute digital marketing strategies that support exhibitor opportunities at major conferences and events in Irving, Texas. You will lead multi-channel programs including email, sponsored content, LinkedIn, Google Display, video, and web content crafted to generate awareness and high-quality leads.

Collaboration is key: you will partner with sales, marketing, content, creative, SEO, and

Qualifications

• Bachelor's degree required in Marketing, Communications, Business or related field.
• 3+ years in B2B product marketing or similar roles.
• Experience with outbound and digital marketing and driving revenue through marketing and sales channels.
• Experience collaborating with sales and client-facing teams.
• Strong knowledge of multi-channel campaigns, lead management, and pipeline conversion.
• Proficiency in email campaigns, campaign analytics, and lead generation.
• Analytical, data-driven mindset with strong communication skills.

Responsibilities

• Develop and execute marketing strategies to increase brand awareness and promote exhibitor opportunities.
• Create and manage email, digital, sponsored-content, LinkedIn, Google, and video campaigns.
• Partner with sales teams to generate, manage, and deliver qualified leads.
• Develop messaging based on customer insights, market research, and competitive analysis.
• Manage exhibitor-focused web pages with relevant messaging and keywords.
• Evaluate and produce video content for sales and digital campaigns.
• Analyze campaign performance, ROI, benchmarks, and conversion rates.
• Conduct content audits and A/B testing to identify improvements.
• Recommend changes to marketing and sales processes from data insights.
• Monitor top-of-funnel programs and share performance findings with stakeholders.
• Collaborate with brand, digital, SEO, creative, and content teams on assets.
• Research current trends in SEO, content, digital marketing, and consumer behavior.
• Develop exhibitor positioning and messaging aligned with target buyers.
• Document buyer journeys and purchasing considerations.
• Develop tools and collateral to support sales channels and lead generation.
• Support in-person lead generation and onsite marketing as needed.

Skills

Multi-channel marketing

Lead generation

Campaign analytics

Collaborating cross-functionally

Content development

Education

Bachelor's degree in Marketing or related field

Job description

Job Description

Global Exhibitor Sales Marketing Specialist

Location

Irving, TX

Pay Rate

$42.25/hour

Schedule

40 hours/week, hybrid

Onsite

1 day per week (Wednesday preferred)

About The Role

We are seeking a hands-on Global Exhibitor Sales Marketing Specialist to develop and execute digital marketing strategies that support exhibitor opportunities within major business conferences and events.

This role will focus on creating and managing multi-channel marketing programs, including email, sponsored content, LinkedIn, Google Display, video, web content, and lead-generation initiatives. You will partner closely with sales, marketing, content, creative, SEO, and other cross-functional teams to develop compelling messaging, generate qualified leads, improve conversion, and support revenue goals.

The ideal candidate is both analytical and creative, with strong experience executing campaigns, interpreting performance data, developing content, and collaborating with sales and marketing stakeholders.

What You'll Do

• Develop and execute marketing strategies that increase brand awareness and promote exhibiting opportunities.
• Create and manage email, digital, sponsored-content, LinkedIn, Google, and video marketing campaigns.
• Partner with sales teams to generate, manage, and deliver qualified leads.
• Develop compelling positioning and messaging based on customer insights, market research, and competitive analysis.
• Manage marketing and exhibitor-focused web pages, ensuring messaging and keywords are relevant and effective.
• Evaluate and create video content for sales, email, and digital campaigns.
• Analyze campaign performance, including key metrics, ROI, benchmarks, and conversion rates.
• Conduct content audits and A/B testing to identify opportunities for improvement.
• Recommend changes to marketing and sales processes based on campaign performance and customer insights.
• Monitor top-of-funnel marketing programs and communicate performance findings and recommendations to stakeholders.Collaborate with brand, digital, SEO, creative, and content teams to develop marketing assets.
• Research current SEO, content, digital marketing, and consumer behaviour trends.
• Work with Sales and Marketing teams to develop exhibitor positioning and messaging that resonates with target buyers.
• Research and document the buyer journey, including information sources, decision-makers, and purchasing considerations.
• Develop internal tools and external collateral to support sales channels and lead generation.
• Support occasional in-person lead-generation activities and onsite marketing initiatives as needed.

What You'll Need

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in B2B product marketing and value-message development, preferably for an executive-level audience.
• Experience with outbound and digital marketing and responsibility for supporting revenue through marketing and sales channels.
• Experience partnering with sales and other client-facing stakeholders.
• Strong knowledge of multi-channel campaign creation, lead management, and pipeline conversion.
• Experience with email campaign execution, campaign analytics/reporting, and lead generation.
• Strong analytical and data-driven mindset.
• Experience with Google Analytics and/or Power BI is a plus.
• Strong written, verbal, presentation, and communication skills.
• Knowledge of fundamental design principles.
• Experience with Canva or similar design tools; ability to create and modify marketing assets using established templates.
• Knowledge of SEO/SEM, web content creation, and content management.
• Adobe Experience Manager experience is a plus.
• Ability to translate customer insights, data, and research into clear, compelling messaging and content.
• Strong project management and organizational skills.