Sales Marketing Specialist

Mohawk Industries; Calhoun (GA); On-site; USD 55,000 - 70,000; Full time

Job summary

Mohawk Industries is seeking a Sales Marketing Specialist to support integrated campaigns that drive sales and brand awareness. You will design campaigns, collaborate with the Sales team, and develop content for email, social, website and print.

This role requires a Bachelor's degree and 2–4 years of relevant experience, plus strong communication and organizational skills. Proficiency in Microsoft Office and CRM tools is expected, with cross-functional collaboration across departments.

Qualifications

• Bachelor's degree or equivalent education/experience.
• 2–4 years of relevant experience.
• Strong communication and organizational skills.

Responsibilities

• Design and implement marketing campaigns to support sales goals.
• Collaborate with Sales to understand audiences and create tailored marketing materials.
• Develop content for email, social media, website, and print (blogs, articles, newsletters, posts).
• Provide the Sales team with brochures, presentations, and product information.
• Assist in creating and managing sales tools, including CRM systems and lead generation platforms.
• Track and analyze the performance of marketing materials and campaigns.

Skills

Marketing campaigns

Content creation

CRM systems

Communication

Project management

Education

Bachelor's degree or equivalent

Tools

Microsoft Office

Job description

Are you looking for more?At Mohawk Industries, we're committed to more - more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team. As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what's important to you. Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.

What we need:

The Sales Marketing Specialist is an established performer that helps support sales objectives and marketing initiatives. This role supports the development and execution of integrated marketing campaigns that drive sales and enhance brand awareness.

What you'll do:

• Help design and implement effective marketing campaigns to support sales initiatives and business goals.
• Collaborate with the Sales team to understand target audiences and create tailored marketing materials.
• Develop compelling content for various marketing channels, including email, social media, website, and print. This includes blog posts, articles, newsletters, and social media posts.
• Provide the Sales team with necessary marketing materials, such as brochures, presentations, and product information.
• Assist in the creation and management of sales tools, including CRM systems and lead generation platforms.
• Track and analyze the performance of sales support materials to ensure they meet the needs of the Sales team.
• Ensure all content aligns with brand guidelines and effectively communicates key messages.
• Manage content calendars to ensure timely and consistent delivery of marketing materials.
• Work closely with cross-functional teams, including Sales, Product Development, and Customer Service, to ensure alignment on marketing objectives.
• Foster strong relationships with external partners, agencies, and vendors to enhance marketing efforts.
• Communicate effectively with stakeholders at all levels to keep them informed of marketing activities and results.
• Track and report on the performance of marketing campaigns and sales initiatives.
• Perform other duties as needed.

What you have:

• Bachelor's degree in a related field or equivalent education and/or experience.
• 2-4 years' relevant experience or equivalent education and/or experience.

What you're good at:

• Demonstrates strong knowledge of technical, process, and business principles as well as industry practices and standards.
• Excellent communication, problem solving, and organizational skills.
• Able to multitask, prioritize, and manage time effectively.
• High level of integrity and discretion in handling sensitive and confidential data.
• Proficient using Microsoft Office Suite products.

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk's vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world's largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don't Work participant.