Sales & Marketing Manager

Wesley Woods Senior Living; Augusta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Wesley Woods Senior Living in Augusta, GA, seeks a results-driven Sales and Occupancy Development professional to lead occupancy growth, manage the wait list, and drive sales activities through outbound calls, appointments, and personalized follow-up.

You will meet prospective residents and families, coordinate move-in planning, and collaborate with marketing, outreach, operations, and community leaders to ensure a smooth transition and a thriving, well-served community.

Qualifications

• Five or more years of experience in sales and relationship management, including lead generation, pipeline management, and closing new business.
• Background in marketing and communications, such as campaign development, community outreach, and managing digital and print marketing materials.
• Strong customer service and interpersonal skills to engage older adults, families, and referral sources with empathy and professionalism.
• Organizational and analytical abilities, including CRM use, reporting, tracking metrics, and interpreting market and competitor data.
• Knowledge of senior living, healthcare, or related service industries is strongly preferred.
• Ability to work on-site in Augusta, GA, collaborate across disciplines, and occasionally support evening or weekend events as needed.
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent combination of education and relevant experience.
• Commitment to inclusive, person-centered service and alignment with Wesley Woods’ mission to support the wellbeing of older adults.

Responsibilities

• Meet or exceed established goals for occupancy, sales, wait list development, and sales activities, including outbound calls, appointments, and personalized follow-up.
• Meet with prospective residents and their families through scheduled appointments, walk-in visits, and community tours.
• Identify each prospective resident’s needs, preferences, and service requirements to present appropriate residency options.
• Maintain consistent follow-up, address questions and concerns, and guide prospective residents toward a residency commitment.
• Complete required application, contract, and lease procedures accurately and promptly.
• Maintain the Priority Wait List and ongoing communication with prospective residents.
• Plan and conduct open houses, seminars, and marketing events on-site and in the broader community.
• Generate qualified leads and convert inquiries into sales through public speaking, networking, outreach programs, and referral development.
• Build and maintain relationships with referral partners, outside vendors, and community organizations.
• Participate in clubs, service organizations, professional associations, and networking events to promote Wesley Woods.
• Coordinate media, marketing collateral, and publicity materials—including brochures, newsletters, postcards, and flyers to generate qualified inquiries.
• Conduct competitive analyses to monitor other communities’ pricing, services, and market positioning.
• Collect the financial, insurance, and medical documentation required for residency approval.
• Review residency contracts and related forms for accuracy, completeness, and compliance with applicable requirements.
• Assist prospective residents with residence interior selections and prepare related selection and renovation forms, or coordinate with third parties responsible for these services.
• Oversee the weekly move-in schedule and maintain an accurate inventory of available residences.
• Track resident transitions and anticipated residence availability to support occupancy planning.
• Work closely with maintenance and housekeeping teams to ensure residences and community spaces meet Wesley Woods’ presentation standards.
• Maintain accurate electronic and paper records for prospects, referral sources, sales activities, and marketing programs.
• Prepare and submit required occupancy, sales, marketing, and other periodic reports.
• Develop and manage the annual occupancy development expense budget.
• Identify marketing product, equipment, and supply needs and maintain appropriate inventory controls.
• Establish positive working relationships with community leadership, staff, volunteers, corporate partners, and advisory partners.
• Collaborate across departments to support prospective residents, coordinate move-ins, and achieve community goals.
• Participate in multidisciplinary leadership meetings, community events, and off-site meetings.
• Travel as needed to support outreach, meetings, and marketing activities.
• Supervise assigned employees as directed and appropriate.
• Take initiative to resolve problems and recommend improvements to procedures and departmental coordination.
• Attend relevant meetings, professional training, and development seminars to remain current in senior living sales and marketing practices.
• Perform other duties as assigned.

Skills

Sales and relationship management

Marketing and communications

CRM use

Customer service

Analytical abilities

Education

Bachelor’s degree in marketing, business, or communications

Tools

CRM software

Marketing analytics

Job description

Wesley Woods Senior Living is a mission-driven non-profit that creates communities of connection, wellbeing, and promise for older adults across ten locations in North Georgia. In partnership with the North Georgia Conference of the United Methodist Church and Emory University, Wesley Woods offers independent living, assisted living, memory care, and skilled nursing. The Foundation of Wesley Woods connects community supporters with programs that provide outcomes-based wellness services, helping residents live better and longer in their own homes. Each community has a dedicated chaplain to support spiritual health, and charitable care ensures that residents are not required to leave their homes after outliving their savings.

Role Description

Sales and Occupancy Development

• Meet or exceed established goals for occupancy, sales, wait list development, and sales activities, including outbound calls, appointments, and personalized follow-up.
• Meet with prospective residents and their families through scheduled appointments, walk-in visits, and community tours.
• Identify each prospective resident’s needs, preferences, and service requirements to present appropriate residency options.
• Maintain consistent follow-up, address questions and concerns, and guide prospective residents toward a residency commitment.
• Complete required application, contract, and lease procedures accurately and promptly.
• Maintain the Priority Wait List and ongoing communication with prospective residents.

Marketing, Outreach, and Lead Generation

• Plan and conduct open houses, seminars, and marketing events on-site and in the broader community.
• Generate qualified leads and convert inquiries into sales through public speaking, networking, outreach programs, and referral development.
• Build and maintain relationships with referral partners, outside vendors, and community organizations.
• Participate in clubs, service organizations, professional associations, and networking events to promote Wesley Woods.
• Coordinate media, marketing collateral, and publicity materials—including brochures, newsletters, postcards, and flyers to generate qualified inquiries.
• Conduct competitive analyses to monitor other communities’ pricing, services, and market positioning.

Residency Coordination and Move-In Planning

• Collect the financial, insurance, and medical documentation required for residency approval.
• Review residency contracts and related forms for accuracy, completeness, and compliance with applicable requirements.
• Assist prospective residents with residence interior selections and prepare related selection and renovation forms, or coordinate with third parties responsible for these services.
• Oversee the weekly move-in schedule and maintain an accurate inventory of available residences.
• Track resident transitions and anticipated residence availability to support occupancy planning.
• Work closely with maintenance and housekeeping teams to ensure residences and community spaces meet Wesley Woods’ presentation standards.

Records, Reporting, and Budget Management

• Maintain accurate electronic and paper records for prospects, referral sources, sales activities, and marketing programs.
• Prepare and submit required occupancy, sales, marketing, and other periodic reports.
• Develop and manage the annual occupancy development expense budget.
• Identify marketing product, equipment, and supply needs and maintain appropriate inventory controls.

Leadership and Collaboration

• Establish positive working relationships with community leadership, staff, volunteers, corporate partners, and advisory partners.
• Collaborate across departments to support prospective residents, coordinate move-ins, and achieve community goals.
• Participate in multidisciplinary leadership meetings, community events, and off-site meetings.
• Travel as needed to support outreach, meetings, and marketing activities.
• Supervise assigned employees as directed and appropriate.
• Take initiative to resolve problems and recommend improvements to procedures and departmental coordination.

Professional Development and Additional Duties

• Attend relevant meetings, professional training, and development seminars to remain current in senior living sales and marketing practices.
• Perform other duties as assigned.

Qualifications

• Five or more years of experience in sales and relationship management, including lead generation, pipeline management, and closing new business.
• Background in marketing and communications, such as campaign development, community outreach, and managing digital and print marketing materials.
• Strong customer service and interpersonal skills to engage older adults, families, and referral sources with empathy and professionalism.
• Organizational and analytical abilities, including CRM use, reporting, tracking metrics, and interpreting market and competitor data.
• Knowledge of senior living, healthcare, or related service industries is strongly preferred.
• Ability to work on-site in Augusta, GA, collaborate across disciplines, and occasionally support evening or weekend events as needed.
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent combination of education and relevant experience.
• Commitment to inclusive, person-centered service and alignment with Wesley Woods’ mission to support the wellbeing of older adults.