Marketing Coordinator / Full Time

Wesley Commons; South Carolina; On-site; USD 42,000 - 54,000; Full time

Job summary

Wesley Commons is seeking a Marketing Coordinator to develop and implement marketing strategies, conduct market research, and coordinate all reservations, tours, and move-ins for prospective residents. You will support the Director of Marketing, interact with Retirement Counselors, and help promote programs that enhance resident life.

The role requires collaboration with staff, vendors, and volunteers to ensure consistent branding and timely execution of campaigns, while maintaining

Qualifications

• Business degree in Management and/or Marketing.
• 1–2 years related CCRC experience preferred.
• Strong communication and organizational skills.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Assist with the development and implementation of marketing strategies.
• Coordinate all cultivation and special events and move-in processes for new residents.
• Work closely with the Director of Marketing and Retirement Counselors to execute plans.
• Coordinate with outside vendors, advertising agencies, printers, and digital marketing partners.
• Prepare Move-in Notebooks and onboarding materials for new residents.
• Monitor marketing performance metrics and report on lead generation, conversions and event attendance.

Skills

Leadership

Communication

Customer service

Project management

Attention to detail

Education

Business degree in Management/Marketing

Tools

Microsoft Office Suite

Crew

TouchTown

Job description

Position Summary: The Marketing Coordinator is responsible for the development and implementation of effective marketing strategies, conducting market research, competitive analysis, facility tours, coordinates all cultivation and special events, manages move-in dates, statement of accounts, and assist in the options selection and move of prospective residents to assure their comfort and satisfaction with the facilities, programs and services offered.Essential Functions:Assist with the development and implementation of effective marketing strategies, assist in conducting market research, competitive analysis, and facility tours.Coordinates all cultivation and special events, manage move-in dates, statement of accounts.Assist with developing new marketing programs to promote retirement living as an active, enriching enhancement of life.Work closely with the Director of Marketing and Retirement Counselors to establish and execute marketing plans and related strategies.Promote good public relations within the community and the region and represent Wesley Commons at various community and/or business meetings in a professional manner; promote existing and new programs and/or policies.Coordinates the Resident Referral Incentive Program.Serve as a primary contact for residents as they transition from being a depositor to becoming a resident. Execute a pre-move checklist and successfully transition new residents to Resident Services.Manage the selection of standard options, standard upgrades, and custom upgrades for residences. Synchronize selections and coordinate with the Director of Marketing and incoming residents’ timeline.Arrange appointments with prospective residents to assist them with choosing colors, decorating selections and any other options available; meets with prospective resident, appropriate Wesley Commons staff, contractor, etc. to finalize requested changes to new or existing units; documents and obtains approval signatures on agreements before changes are expedited and follow-up to ensure completion of all work. Submits the renovation order form to Director of Marketing, who will manage the renovation process.Assists with the day-to-day operations of all new move ins with selected contractors. Assists in creating a punch list of outstanding items required for completion.Assist Director of Marketing in coding of all invoices for the work completed on the new renovations.Coordinates move-in dates with the residents and appropriate staff.Assists with the Wesley Commons constant contract email newsletter, and all social media accounts to ensure consistent branding campus-wide.Prepares and compiles all Move-in Notebooks for new residents covering all information needed regarding their move to Wesley Commons.Comply with all New Resident required contracts and applications and ensures they are completed and provided to Finance at Move In.Trained formally in Sherpa, Customer Resources Management Database. Audits documentation and enters prospects documentation into system. Conducts employees in office systems training as needed.Tracks and analyzes marketing performance metrics including lead generation, conversion rates, event attendance; prepares regular reportsManages “VIP” list for Sales Counselors.Assist with Website management and geo-fencing.Coordinates with outside vendors including advertising agencies, graphic designers, printers, and digital marketing partners to ensure timely and accurate execution of campaigns Coordinates and merchandising of all model homes.Maintains all records of major options and custom features of prospective residents.Serve as a Backup to the Director of Marketing for ALF tours, admission paperwork and inquiries.Work with volunteers, staff committees and task forces to recommend programs to enhance and further the mission, goals, and objectives of Wesley Commons.Adhere to all HIPAA guidelines and regulations.Non-Essential Functions:Attend weekly staff meetings with marketing staff to discuss strategies, sales, follow-up and evaluation.Share responsibility of covering the switchboard for the receptionist for Independent Living on a weekly basis.Handle multiple projects and special events within deadlines and budgets.Required Skills/Abilities:Must be self-motivated with strong leadership skills.Ability to work independently with minimal daily direction from manager to accomplish objectives.Excellent verbal and written communication skills including proofreading and editing skills are essentialExcellent customer service skills.Excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy.Ability to maintain a high level of donor confidentiality and work with a variety of individuals including donors, residents, staff, and Board members.Excellent organizational skills, attention to detail and the ability to manage several projects simultaneously.Strong analytical and problem-solving skills.Proactive and independent with the ability to take initiative.Ability to act with integrity, professionalism, and confidentiality.Able and willing to deliver friendly, courteous and prompt customer service.Excellent time management skills with a proven ability to meet deadlines.Able and willing to work cooperatively with other team members.Proficient with Microsoft Office Suite, Crew, TouchTown, or related software.Qualifications:Business degree in Management and/or Marketing with 1-2 years related CCRC experience preferred.Physical Requirements:Prolonged periods of sitting at a desk and working on a computer.Must be able to lift 15 pounds at times.Must be able to access and navigate each department at the organizations facilities.