Sales Marketing Executive

philadelphiaadclub; Philadelphia (Philadelphia County); On-site; USD 60,000 - 85,000; Full time

Job summary

philadelphiaadclub is looking for a full-time Sales Marketing Executive to support revenue growth across WPHL and its digital portfolio. The ideal candidate will develop strategic marketing solutions that drive revenue and foster client relationships.

Responsibilities include creating marketing campaigns, collaborating with various teams, and conducting market research. Strong communication and organizational skills are essential.

This position is key to crafting innovative advertising strategies across broadcast and digital channels.

Qualifications

• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and presentation skills with the ability to engage stakeholders at all levels.
• Strategic thinker with a proactive, solutions-oriented mindset.

Responsibilities

• Develop strategic account plans aligned with client goals to drive long-term growth.
• Create compelling sponsorships, proposals, and integrated marketing campaigns.
• Conduct market research to identify trends, competitive insights, and new opportunities.

Skills

Organizational skills

Communication skills

Strategic thinking

Attention to detail

Client-facing skills

Team collaboration

Tools

PowerPoint

Excel

Google Docs

WideOrbit

Nielsen

Comscore

Kantar

AdViews

Google Analytics

Job description

WPHL-TV, part of Nexstar Media Group—the largest local media company in the country is seeking a full-time Sales Marketing Executive. This role supports revenue growth across WPHL and its digital portfolio, including platforms such as Amazon, Weather.com and many other advanced digital solutions.

Position Overview

The Sales Marketing Executive partners with sales leadership to develop strategic, cross-platform marketing solutions that drive revenue, deepen client relationships, and deliver measurable results.

Key Responsibilities

Sales & Revenue Strategy

• Develop strategic account plans aligned with client goals to drive long-term growth
• Identify and pursue new business opportunities across existing accounts and emerging verticals
• Support revenue forecasting, pipeline management, and achievement of sales targets

Client Solutions & Presentations

• Create compelling sponsorships, proposals, and integrated marketing campaigns
• Collaborate with Sales teams on client presentations and attend key sales meetings
• Assist in developing pricing strategies and customized commercial pitches

Cross-Functional Collaboration

• Partner with Sales, Creative, News, Product, Analytics, and Operations teams to deliver cohesive, high-impact campaigns
• Lead development and execution of cross-platform opportunities across broadcast and digital channels
• Ensure seamless campaign execution and implementation

Market Intelligence & Innovation

• Conduct market research to identify trends, competitive insights, and new opportunities
• Contribute to station-wide advertising strategies and Nexstar initiatives
• Advocate for client needs and provide feedback to enhance products and offerings

Additional Duties

• Perform other responsibilities as assigned

Qualifications

• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Excellent communication and presentation skills with the ability to engage stakeholders at all levels
• Strategic thinker with a proactive, solutions-oriented mindset
• High attention to detail and ability to execute independently
• Professional presence and strong client-facing skills
• Collaborative team player who can also work effectively autonomously

Technical Skills

• Proficiency in PowerPoint (required); working knowledge of Excel and Google Docs
• Experience with tools such as WideOrbit, Nielsen, Comscore, Kantar, AdViews, and Google Analytics is a plus