Sales & Marketing Director - Senior Living

Springarborliving; Rocky Mount (NC); On-site; USD 60,000 - 80,000; Full time

Job summary

Spring Arbor of Rocky Mount is seeking a Sales & Marketing Director to lead initiatives that enhance community engagement and achieve census and revenue goals. The role involves business development, team collaboration, and strategic marketing to support the seniors’ living community. With a competitive salary and generous benefits, this position is ideal for impactful leaders in senior living.

Benefits

Competitive base salary

Commission potential for high occupancy rates

Generous Benefits Package including health coverage

Flexible time off

401(k) retirement plan with employer match

Qualifications

• Minimum 3 years’ industry experience in sales.
• Track record in achieving senior living sales goals.
• Up-to-date with sales tracking software.

Responsibilities

• Achieve monthly sales metrics through follow-ups and presentations.
• Coordinate all aspects of move-ins and ensure documentation.
• Create and execute marketing strategies.

Skills

Sales Experience

Communication

Organization

Business Development

Education

High School Degree

Bachelor’s Degree (preferred)

Tools

Sales Tracking Software

Microsoft Office

Job description

Sales & Marketing Director - Senior Living

Rocky Mount, NC, USA

Job Description

Posted Monday, June 9, 2025 at 4:00 AM

Spring Arbor of Rocky Mount is seeking a compassionate, enthusiastic, results-driven Sales & Marketing Director to join our team! In this key management role, you’ll be the face of our community, shaping meaningful relationships, driving referrals, and helping us achieve our census and revenue targets. If you’re passionate about sales and making a real impact in the lives of seniors, we want to hear from you!

Location: 1251 S. Winstead Ave. Rocky Mount, NC 27803

WHO WE WANT! We’re looking for a team member who truly understands that “Every Moment Matters” in the lives of our senior residents. To achieve this, we listen, we care, we inspire growth, and we cherish each individual. By working together as a supportive, inclusive community, we achieve our shared goals. If this resonates with you, along with meeting the highlights outlined below, we encourage you to apply today!

• Minimum of 3 years’ industry experience (or closely related) with track record in achieving senior living sales goals (preferably in the Leesburg market). Drive both internal and external business development to support strategic marketing initiatives and building community partnerships to elevate the brand. This requires regular external business development.
• Demonstrates clarity and effectiveness when speaking and writing. Maintains a polished professional appearance and demeanor, representing the community with confidence and respect with a sense of urgency.
• Highly detail-oriented, organized, and self-motivated, with a proven ability to efficiently manage multiple tasks at once. Skilled in prioritizing, influencing others, and consistently meeting deadlines without sacrificing quality or attention to detail.
• Up-to-date knowledge of sales tracking software, coupled with proficiency in Microsoft Office. Demonstrated ability to quickly adapt to and master new systems and tools.
• High School Degree or equivalent required; bachelor’s degree preferred
• Valid driver’s license with clean driving record

WHAT YOU WILL DO!
• Meet the community’s move-in and census goals each month by achieving monthly sales metrics including follow up calls, community presentations, professional sales calls, event planning and execution, and monthly lead conversion ratios; with timely CRM documentation.
• Give presentations to prospective residents and families, ensuring that presentations are pre-planned and executed to company standards, and brand and customer focused. Respond and follow up to inquiries in a positive and timely manner.
• Coordinate all aspects of move-ins, including ensuring room readiness, move in paperwork per state guidelines, new resident welcome process, furniture details, and all communication with responsible parties and team members involved.
• Collaborate and communicate with team effectively including ED for strategy, RCD for assessment/move in eligibility and other team members as needed to support the sales efforts of the community.
• Overall creation and execution of marketing strategies to include lead gen, business development, relationship building, events and campaigns; staying within community budgets.
• Schedule and conduct face-to-face business development appointments to establish and maintain a strong network of qualified professional and agency referral sources.
• Train and coach fellow team members on how to assist in the sales process (i.e. tour training, phone training, inquiry intake, etc.)

WHAT WE OFFER!

• Competitive base salary
• Commission potential for each move in and for high occupancy rates.
• Generous Benefits Package, including medical, vision & dental coverage effective 1st of month following date of hire. Company-provided short-term disability and basic life insurance. Flexible time off to provide greater choice to enjoy time off as needed. Several recognized holidays, one floater day, and enjoy your birthday-day off on us! 401(k) retirement plan with immediate vesting for employer match and access to educational reimbursement.

WHO WE ARE!
Just as a family makes a house a home, our family of dedicated professionals makes Spring Arbor a place where our residents feel loved, like an extension of the family. Spring Arbor has continued to build on its successes, owning and operating senior living communities across multiple states, providing exceptional care and services to our residents. From Residential Assisted Living to Memory Care, our team nurtures each resident's independence by promoting dignity and choice in a setting of compassionate care. Join our team and work with us here. You’ll love it!

To learn more about our organization, please visit www.springarborliving.com .
Spring Arbor Senior Living is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.