Sales/Marketing/Creative - Marketing Manager Marketing Manager

LanceSoft Inc; Seattle (WA); Remote; USD 80,000 - 110,000; Full time

Job summary

A leading company is seeking a Sales Enablement Specialist responsible for crafting impactful marketing content and strategies. The ideal candidate will excel in communication and project management, with a strong background in B2B marketing. This role requires collaboration across teams to enhance sales effectiveness and drive revenue growth.

Qualifications

• 6+ years of experience in B2B Marketing.
• 2+ years in Sales Enablement or related revenue-driving experience.

Responsibilities

• Create enablement content and collateral for sales teams.
• Build Go-To-Market plans aligned with sales strategies.
• Conduct audience research to improve marketing materials.

Skills

Communication

Project Management

Problem-Solving

Analytical Skills

Tools

G-Suite

Salesforce

Job description

Remote Opportunity

Job Description:
Scope of delivery:
● Responsible for the end-to-end creation of best-in-class enablement content and collateral.
● Will craft value messaging based on data and insights and incorporate into consumable assets for Sales.
● Build sales Go-To-Market plans in alignment with 'right message, right time' strategy for our frontline sales teams.
● Will be cross-functional liaison between the frontline and other marketing teams including Product Marketing, Lifecycle Marketing, Brand Marketing, Social and more.
● Conduct audience research to build sales mapping to inform improvements to repository of marketing materials in support of sales.

You are:
● A master communicator, adept at building relationships and driving cross-functional collaboration
● Exceptional project management skills with a focus on operational excellence and attention to detail
● Proficient in creating content from scratch, analyzing performance, and taking proactive steps for improvement
● Skilled at storytelling, writing compelling copy and integrating it into final deliverables, including visually appealing pitch decks and other collateral
● An organized self-starter with excellent problem-solving and analytical skills
● Thrives in a fast-paced environment, excels at thinking out-of-the-box, and navigating through ambiguity to drive success.

Qualifications:
● 6+ years of experience in B2B Marketing
● 2+ Sales Enablement experience or highly related revenue-driving experience
● Must be skilled working in the G-Suite (Google Docs, Google Sheets, Google slides)
● Bonus: experience with Highspot, Outreach/Salesloft, Salesforce