Customer Marketing Manager

ENGIE North America Inc.; Seattle (WA); Remote; USD 71,000 - 121,000; Full time

Job summary

A leading company is seeking a Customer Marketing Manager to enhance engagement and retention through strategic marketing initiatives. This role involves developing client retention programs, managing campaigns, and collaborating with cross-functional teams to drive growth. The ideal candidate will have extensive marketing experience, strong project management skills, and proficiency in CRM tools.

Benefits

Health Insurance

401k

Paid Time Off

Bonuses

Qualifications

• 6+ years of marketing experience in a corporate or agency setting.
• 2+ years in a B2B environment.

Responsibilities

• Develop and execute customer-centric marketing strategies.
• Manage client communication flows and marketing campaigns.
• Monitor and report on campaign KPIs.

Skills

Communication

Presentation

Interpersonal Skills

Project Management

Education

Bachelor's Degree in marketing, communications, sales, business administration

Tools

Salesforce

Pardot

MS Office

Job description

ENGIE INSIGHT SERVICES INC.

Position: Customer Marketing Manager

Experience: >3 years

Location: REMOTE USA

Summary:

This job description outlines the role of a Marketing Program Manager with a focus on Customer Marketing.

Customer Marketing Responsibilities:

• Develop and execute customer-centric marketing strategies to enhance engagement, retention, and growth.
• Collaborate with cross-functional teams to create compelling campaigns and initiatives.

Primary Functions and Responsibilities:

• Develop a client retention program to secure revenue and increase customer satisfaction.
• Manage client communication flows regarding company news and product updates.
• Create and manage marketing campaigns supporting upsell initiatives.
• Lead content marketing initiatives such as webinars, events, promotional incentives, and thought leadership.
• Develop case studies and secure client speakers to showcase client success stories.
• Design multi-faceted account-based marketing strategies for enterprise clients.
• Work closely with digital marketers, product marketing, sales, and delivery teams to meet objectives.
• Monitor and report on campaign KPIs and progress toward goals.
• Support corporate initiatives and analyze customer data for opportunities.
• Stay informed on industry trends and best practices in customer marketing.

Qualifications and Requirements:

• Bachelor's Degree in marketing, communications, sales, business administration, or related field.
• 6+ years of marketing experience in a corporate or agency setting.
• 2+ years in a B2B environment.
• SaaS experience is preferred but not required.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in CRM (Salesforce), marketing automation (Pardot preferred), and MS Office.
• Proven success in managing budgets, campaigns, and growth strategies.
• Strong project and program management skills.
• Ability to motivate others and manage multiple projects independently.

Additional Information:

We value diversity, equity, and inclusion and are an equal opportunity employer. Compensation ranges from $71,400 to $120,750, based on experience and qualifications. Benefits include health insurance, 401k, paid time off, and bonuses.

Work Environment and Physical Requirements:

Full-time, 40 hours/week, with flexibility for early mornings or evenings for meetings, and up to 10% travel. Ergonomic workspace, proper lighting, and internet connectivity are required. Physical activities include sitting, viewing screens, using hands, communication, mobility, occasional lifting, and flexibility. Accommodations are available for disabilities.