Sales Manager - West
Location: Greater Phoenix, AZ - hybrid, transitioning to an office-based team
Reports to: President, North American Operations
About Our Client
Our client is the leading North American supplier of luxury, made-to-order structures for high-end residential and specialist commercial customers, and a wholly owned subsidiary of an international manufacturer with a worldwide reputation for design, strength, quality and lasting performance. Each product is individually designed to the customer's specification.
Role Brief
Our client is strengthening its sales team with a focused, innovative, data-driven Sales Manager who will report directly to the President of North American Operations. You will lead, manage and coach the West region sales team to deliver the excellent customer journey the brand's reputation is built on.
Main Duties and Responsibilities
The Sales Manager will oversee end-to-end performance, including managing sales executives (with future investment and growth in headcount) and sales support, and is accountable for driving profitable sales throughout the West region of North America. Responsibilities include, but are not limited to:
- Lead and optimize a multi-location sales team, growing the business in all regions through every member of the team
- Work closely with company directors to set annual customer sales budgets and continuously monitor them to ensure they are achieved
- Nurture relationships and maintain contact cycles with prospective customers
- Play a key part in supporting a customer-focused sales approach
- Recognize and act on potential areas of growth
- Monitor market trends, competitor activity and customer feedback, and adjust sales strategies accordingly
- Achieve US customer sales budgets, including sundry sales and sales support; manage agreed KPIs including calls, site visits and sales
- Monitor and enforce company processes and procedures
- Continue developing best-practice processes, reporting frameworks and performance metrics
- Understand the key points of the sales process and drive positive behaviors into the team
- Understand numbers and statistics and act on the results
- Collaborate with marketing to develop effective sales and marketing campaigns
- Develop sales plans and strategies aligned with corporate objectives and market growth
- Conduct structured staff reviews
- Lead daily, weekly and/or monthly team sales meetings with agreed actions and reviews
- Identify new business opportunities, potential clients and strategic partnerships (e.g., garden center partnerships, public structures)
- Stay current on industry developments, emerging technologies and sales management best practices to drive continuous improvement
- Continually review the overall customer journey and experience throughout the sales process and implement agreed changes
Role Requirements
- Previous leadership experience in the sector or a similar high-end, customer-facing retail environment; an ideal opportunity for an intellectually robust, ambitious manager during an exciting period of growth
- Senior sales leadership experience in a luxury, high-value product environment
- Strong track record in luxury B2C sales, with expertise in the customer journey and experience demanded by customers with exacting requirements; the product is 100% 'want-based'
- Success building a consistent sales pipeline across long sales cycles
- Strong leadership skills with the ability to motivate and develop a high-performing sales team
- Excellent problem-solving and organizational skills
- Strong sales-based IT skills (Microsoft NAV or similar CRM, and Microsoft Office)
- Self-motivated and adaptable
- Outstanding interpersonal and negotiation skills
- Confident dealing with people at all levels of an organization
- Strong business acumen and deep understanding of sales processes and methodologies
- Strategic mindset with the ability to analyze market trends, identify opportunities and formulate effective sales strategies
- Demonstrated success achieving sales targets and driving profitable revenue growth
- Strong customer, stakeholder and relationship management skills
- Tenacious, team-focused work attitude
- Ability to meet targets and deadlines
- Experience managing remote, high-quality sales executives
- Monthly reviews and coaching ability, including developing people and your own self-development
- Able to recognize shortfalls within a team and address them
- Able to compile data; technologically minded
- A luxury brand mentality and approach
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
- Based in the Greater Phoenix, AZ area
- Ability to reliably travel 3-5 days per month, with occasional international travel (valid passport required)
- Offer subject to references and a background check
Compensation: $120,000-$140,000 base plus company-performance bonus.