Sales Manager - Town and Country Ford

Sonic Automotive; Charlotte (NC); On-site; USD 150,000 - 200,000; Full time

Job summary

Sonic Automotive in Charlotte, NC is seeking a dynamic Sales Manager to drive dealership performance, guest experience, and team morale on the sales floor.

The role requires strong leadership: forecast sales, review results with each salesperson daily, run effective sales meetings, and provide on‑the‑job training to coaches and staff.

Income potential ranges from $150,000 to $200,000 annually, reflecting base pay plus commissions in a fast paced automotive environment.

Qualifications

• Strong automotive sales experience.
• Experience leading, training and motivating others.
• Excellent communication skills.
• Excellent managerial skills.

Responsibilities

• Forecast monthly and yearly unit sales, gross profit and departmental profits.
• Forecast monthly with each salesperson to set objectives and track performance.
• Meet with each salesperson daily to review yesterday’s results and today’s plan of action.
• Conduct sales meetings.
• Provide on‑the‑job training for salespeople.
• Ensure that salespeople follow the established playbook for success.
• Review monthly commission sheets and salesperson performance with the Dealer by salesperson and as a department.
• Ensure that every guest receives the best possible experience.
• Check the condition of all vehicles to ensure highest quality.
• Keep an accurate count of floor traffic and engage as necessary.

Skills

Automotive sales experience

Team leadership

Communication

Management

Job description

Job Description

The Sales Manager ensures that the dealership meets its goals surrounding sales performance, guest experience, and teammate training and morale. The ideal candidate brings a tremendous amount of energy that can sustain each day. The right person for this job is a mentor, a spark plug, and passionate.

Income Expectation: $150,000 to $200,000 average per year

Duties and Responsibilities:

• Determine monthly and yearly forecasts in terms of unit sales, gross profit objectives, and departmental profits.
• Forecast monthly with each salesperson to establish objectives in terms of the number and type of customers coming into the dealership, closing percentages in each category, time utilization, prospecting efforts, unit sales, and projected income.
• Meet with each salesperson as early as possible every day to review yesterday’s results and today’s plan of action.
• Conduct sales meetings.
• Provide on the job training for salespeople.
• Ensure that salespeople are following an established playbook for success.
• Review monthly commission sheets, productivity reports, salespersons’ monthly forecast, and profit performance with the Dealer by salesperson and as a department.
• Ensure that every guest receives the best possible experience.
• Check the condition of all vehicles to ensure highest quality possible.
• Keep an accurate count of floor traffic and engage as necessary.

Qualifications:

Qualifications

• Strong automotive sales experience.
• Experience leading, training and motivating others.
• Excellent communication skills.
• Excellent managerial skills.

Additional Information

All your information will be kept confidential according to EEO guidelines.