Sales Manager Salewa, Dynafit, Pomoca & Wild Country

Oberalp Group Spa. - SALEWA - DYNAFIT - WILD COUNTRY - POMOCA; Boulder (CO); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

401k with company match

Life and disability insurance

Gear discounts

Paid vacation

Holidays

Parental leave

Sick time

Volunteer time (paid & unpaid)

Job summary

Oberalp Group seeks a Sales Manager for Salewa, Dynafit, Pomoca and Wild Country in Boulder, CO. You will lead an external sales team, develop the US wholesale strategy, and coordinate with Marketing and Operations to grow brand presence.

The role requires five years of wholesale sales leadership in the ski/outdoor sector, strong leadership, data-driven decision making, and collaboration within a matrix, international environment. Travel up to 35% is expected.

Qualifications

• Bachelor’s degree required.
• Five years wholesale sales leadership experience, preferably in ski/outdoor industry.
• Strong written and verbal communication skills; interpersonal skills matter.
• Ability to work in an international, matrix organization.
• Willingness to travel up to 35% domestically and internationally.

Responsibilities

• Execute a local go-to-market and sales strategy with the Brand teams.
• Oversee territory sales representatives; set goals and drive growth.
• Support dealer relationships and meetings.
• Manage pricing strategies, terms and margins; report monthly results.
• Plan, manage, and lead seasonal sales meetings and trade shows.
• Monitor KPIs and perform sell-out analysis; report to stakeholders.
• Develop proficiency with BI software for reporting and analysis.
• Forecast product sales trends to support purchasing.
• Manage obsolete inventory to maximize revenue.
• Coordinate with dealer service for on-time fulfillment and service quality.
• Enforce the MAP policy for the brands.
• Use OCM tool for preorder campaign planning.
• Plan and execute local trade marketing activities with the team.

Skills

Wholesale sales leadership

People management

Communication skills

Data-driven decision making

Travel willingness

Team collaboration

Interpersonal skills

Education

Bachelor’s degree in business or related field

Tools

Business intelligence software

Job description

Sales Manager Salewa, Dynafit, Pomoca & Wild Country

Date: Oct 29, 2026

The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products.
We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.

The Sales Manager is responsible for leading the specialty wholesale sales for the Salewa, Dynafit, Pomoca, and Wild Country brands in the United States, in coordination with the Sales and Marketing Director and the brands and will lead a team of external sales representatives and oversee the development of our specialty retail business.
This position will execute the wholesale sales strategy for the local market, execute the local trade marketing plan, report regularly to key stakeholders,
lead communication to sales reps and retailers, contribute to the optimization of the product assortment, and drive growth. Furthermore, the figure will be responsible for setting and achieving sales targets and contributing positive financial results to the US business.
The Sales Manager will report to the Sales and Marketing Director and work cross-functionally with the local marketing team, customer service,
and operations teams as well as international brand marketing to drive growth and development of the brands in the United States wholesale market.

Tasks & responsibilities

• Execute a local go-to-market and sales strategy, including annual and seasonal sales targets, in collaboration with the Sales and Marketing Director and brands
• Oversee territory Sales representatives. Set goals, evaluate progress and drive growth
• Support sales team with dealer relationships and meetings
• Work with the Sales and Marketing Director to manage pricing strategies, sales terms and conditions, and monthly sales and margin results
• Assist in planning, managing, and leading seasonal sales meetings and trade shows
• Analyze the day-to-day performance of the wholesale channel, ensuring that KPIs are monitored, maintained and achieved
• Routinely conduct sell-out analysis using available reporting. Report regularly to key stakeholders on sales results
• Develop proficiency with the company’s business intelligence software to conduct sales reporting and analysis
• Develop forecasts and understand and communicate product sales trends to support the product forecasting and purchasing process
• Manage the obsolete inventory sales process to maximize revenue and minimize obsolete product on hand
• Work closely with the dealer service team to ensure on-time fulfillment, a high level of service, and positive customer experience
• Oversee and enforce the MAPP policy for the brands
• Utilize the company’s Order Campaign Monitoring (OCM) tool for preorder campaign planning
• Execute a local trade marketing plan that supports the sales effort and meets the brands’ marketing objectives in collaboration with the local Marketing team and Sales and Marketing Director
• Coordinate the trade marketing tactics – including dealer and consumer events, in-store merchandising, coop programs, and trade shows
• Analyze results to determine effectiveness and inform future efforts

Profile

• Bachelor’s degree in business or related field
• Effective commercial / sales leader with demonstrated success growing sales.
• Five years of wholesale sales leadership experience, preferably in the ski or outdoor industry
• A practical working knowledge of trade marketing and how it supports sales is required but a deep marketing background is not essential
• Demonstrated people management experience.
• We work in a collaborative and team-oriented environment, and cultural fit is important
• Ability to work in teams within an international environment in a complex matrix organization
• International business experience preferred
• Retail background helpful, not essential
• Excellent written and verbal communication skills and strong interpersonal skills that inspire and build trust, resulting in effective working relationships across the company
• Outgoing, social personality
• Experience in data-driven decision making. Proven track record of regular reporting and the ability to articulate recommendations
• A passion for success, a positive attitude, an ability to solve problems, and a strong work ethic
• Demonstration of innovation and initiative – always looking at improving processes while also displaying a willingness to dive into the details and help out wherever necessary
• Love of the outdoors. A specific passion for mountain sports is a must
• Ability and willingness to travel up to 35% of time – domestically and internationally

Workplace

Boulder, CO

Salary Range

$90,000 - $105,000 annual gross base salary + additional bonus up to 10% of base salary.

In addition to the base salary and annual incentive, the candidate is eligible to participate in a comprehensive benefits program including:

• healthcare
• dental
• vision
• 401k retirement plan with a company contribution match
• company-paid life and disability insurance
• generous gear discounts
• paid vacation
• holiday
• parental leave
• sick time
• paid + unpaid volunteer time
• group outings including an annual company hut trip

The company also offers several unique perks such as paid + unpaid volunteer time and group outings including an annual company hut trip that reflect our approach to maintaining a high-performance business environment while leading an active outdoor lifestyle.