Sales Manager-Luxury Hot Tub and Spa

Millman Search Group; Colorado; On-site; USD 90,000 - 140,000; Full time

Job summary

Millman Search Group is seeking an experienced Sales Manager to lead sales and the customer experience for a premier luxury hot tub and spa company serving Breckenridge and surrounding mountain communities.

The role requires strong leadership and a track record of exceeding sales goals, with a high-touch, relationship-driven approach to affluent customers in a seasonal market.

Qualifications

• 3+ years of sales leadership or management experience.
• Proven track record of exceeding sales goals.
• Experience in luxury retail or related industries preferred.
• Strong leadership, communication, and relationship-building skills.
• Ability to coach and develop a team while also being hands-on in the sales process.

Responsibilities

• Lead, coach, and develop the sales team to achieve and exceed sales goals.
• Drive sales growth through strong customer relationships and a high-touch sales approach.
• Oversee the full sales process from initial customer interaction through closing and delivery.
• Create a premium, consultative customer experience that reflects the luxury brand.
• Develop and implement sales strategies, promotions, and local marketing initiatives.
• Monitor sales performance, KPIs, pipeline activity, and conversion rates.
• Recruit, train, and develop sales associates.
• Build relationships with homeowners, builders, designers, and other local partners.
• Maintain knowledge of products, pricing, and competition.
• Ensure showroom and sales environment reflect a high-end luxury experience.
• Coordinate with operations and installation teams for seamless customer experience.
• Identify opportunities to grow the business in local and second-home markets.

Skills

Sales leadership

Relationship building

Communication

Customer service

Business acumen

Seasonal market experience

Job description

Location: Breckenridge, CO or surrounding area

We are seeking an experienced Sales Manager to lead sales and customer experience for a premier luxury hot tub and spa company serving the Breckenridge and surrounding mountain communities.

This is an exciting opportunity for a motivated sales leader who understands the luxury customer, enjoys building relationships, and can lead a team while driving strong sales performance.

Key Responsibilities

• Lead, coach, and develop the sales team to consistently achieve and exceed sales goals
• Drive sales growth through strong customer relationships and a high-touch sales approach
• Oversee the full sales process from initial customer interaction through closing and delivery
• Create a premium, consultative customer experience that reflects the company’s luxury brand
• Develop and implement sales strategies, promotions, and local marketing initiatives
• Monitor sales performance, KPIs, pipeline activity, and conversion rates
• Recruit, train, and develop sales associates
• Build relationships with homeowners, builders, designers, property managers, and other local partners
• Maintain strong knowledge of products, features, pricing, and the competitive landscape
• Ensure the showroom and sales environment consistently reflects a high-end luxury experience
• Work closely with operations and installation teams to ensure a seamless customer experience
• Identify opportunities to grow the business throughout the local and second-home market

What We’re Looking For

• 3+ years of sales leadership or management experience
• Proven track record of exceeding sales goals
• Experience in luxury retail, high-end home products, automotive, real estate, hospitality, or a related industry preferred
• Strong leadership, communication, and relationship-building skills
• Highly motivated, competitive, and results-oriented
• Comfortable working with affluent customers and high-value purchases
• Strong business and financial acumen
• Ability to coach and develop a team while also being hands-on in the sales process
• Professional presence and excellent customer service skills
• Ability to work in a seasonal, tourism-driven market

The Opportunity

This role offers the opportunity to take a leadership position with a growing luxury brand in one of Colorado’s most desirable markets. The ideal candidate will have an entrepreneurial mindset, take ownership of the business, and have the ability to build a strong sales culture while delivering an exceptional customer experience.

If you are a high-performing sales leader who enjoys luxury products, relationship-based selling, and the Colorado mountain lifestyle, we would love to hear from you.