Sales Manager – Education Products & Growth Strategy (Lafayette, IN)

JoB Training & Coaching; Indianapolis (IN); On-site; USD 95,000 - 140,000; Full time

Benefits offered by this job

Generous PTO (206 hours)

Medical, Dental, Vision insurance

401(k) retirement plan with company 2x

Strategic Planning Committee incentive

Collaborative, mission-driven culture

Job summary

JoB Training & Coaching in Lafayette/West Lafayette, IN is seeking a strategic Sales Manager to lead our education products sales team and growth initiatives across domestic markets.

The role requires 10+ years total experience with 8–15+ years in B2B sales, direct education market experience, and strong Excel analytics for forecasting.

You will coach 10–20+ reps, shape territory plans, partner with Marketing and Product, and push for market expansion while maintaining onsite presence.

Qualifications

• 10+ years total professional experience with 8–15+ years in dedicated B2B sales.
• Industry background with direct selling into K-12 education, higher education, government, SaaS/EdTech, educational products, publishing, or consultative B2B markets.
• Leadership experience managing teams of 10–20+ sales professionals across multiple territories.
• High proficiency in Excel for tracking sales analytics, pipeline metrics, and territory forecasting.

Responsibilities

• Lead and coach a sales team of 10–20+ across multiple domestic territories.
• Develop strategic plans to grow revenue across K-12 and higher education markets.
• Forecast revenue, set KPIs, and track performance with analytics tools.
• Partner with Marketing and Product teams to ensure successful product launches.

Skills

Sales leadership

B2B sales

Team management

Strategic planning

Tools

Excel

Job description

Sales Manager – Education Products & Growth Strategy

Company Overview

We are thinkers, builders, and evolution-driven professionals. As the engine behind multiple nationally leading brands and subsidiaries in the educational space, we have products in over 12,000 schools across the United States and 21 countries. We thrive on a fast-paced, highly collaborative, and results-oriented culture.

We are seeking a strategic, highly motivated Sales Manager to lead our sales team, accelerate market expansion, and spearhead product development initiatives within the education sector.

Position Overview

• Role: Sales Manager – Education Products & Growth Strategy
• Experience Level: Mid-Senior (10+ Years Required)
• Job Function: Sales / Sales Leadership
• Industry: Publishing / EdTech / Educational Supplies
• Location: Lafayette / West Lafayette, IN (Strictly Onsite / Local Candidates Only)
• Position Type: Full-Time, Total Positions: 1
• Visa Sponsorship: Not Available
• Relocation Assistance: Limited assistance available for regional transitions to the immediate local area.

Key Responsibilities

Sales Leadership & Coaching

• Lead, mentor, and actively coach a high-performing team of 10–20+ sales representatives across multiple domestic territories.
• Establish clear sales goals, performance metrics, and strict accountability standards.
• Drive a collaborative, consultative, and customer-focused sales culture that thrives on achieving targets.
• Conduct regular performance reviews, providing ongoing tactical mentorship and actionable feedback.

Business Development & Market Expansion

• Develop and execute strategic sales plans to aggressively grow revenue channels across K-12 and higher education markets.
• Identify emerging market opportunities, new customer segments, and untapped revenue channels.
• Build and maintain high-level relationships with school administrators, educators, distributors, and key decision-makers.
• Oversee comprehensive territory planning, revenue forecasting, and KPI tracking utilizing high-level Excel proficiency and sales analytics tools.

Product Launch & Enablement

• Partner cross-functionally with Marketing and Product Development teams to ensure powerful product launches.
• Equip the sales team with the necessary tools, messaging, and training to effectively pitch educational solutions and publishing products to institutional clients.

Position Requirements

Must-Have Experience

• 10+ years of total professional experience, featuring 8–15+ years of dedicated B2B sales experience.
• Industry Background: Strong preference for candidates who have sold directly into K–12 education, higher education, government, SaaS/EdTech, educational products, publishing, or highly consultative B2B markets.
• Leadership Scope: Documented experience managing teams of 10–20+ sales professionals distributed across multiple territories.
• Technical & Analytics Skill: High proficiency in Excel for tracking sales analytics, pipeline metrics, and territory forecasting.

Location Requirement

• Local Candidates Only: Candidates must currently reside in or be willing to immediately work primarily onsite at our headquarters in the Lafayette/West Lafayette, Indiana area. Remote work arrangements are not available for this role.

Benefits & Culture

• Time Off: Generous PTO structure offering 206 hours (5 weeks) available on Day 1, complete with rollover options.
• Health & Wellness: Comprehensive Medical, Dental, and Vision insurance plans.
• Retirement: 401(k) retirement plan featuring a strong company matching program.
• Incentive Plan: Eligibility to participate in the company's Strategic Planning Committee (SPC) incentive program. This group-based bonus is tied directly to overall company performance and distributed evenly among committee members, subject to a standard annual vesting schedule.
• Corporate Culture: A vibrant, mission-driven team environment built on transparency, growth, and collective success.