Sales Manager - Concord Honda

Sonic Automotive, Inc.; Concord, Northern (CA, KY); Hybrid; USD 120,000 - 200,000; Full time

Benefits offered by this job

Comprehensive benefits package

Company-paid life insurance

401(k) retirement plan with company-m​

Generous paid time off and parental le

Job summary

Concord Honda, part of Sonic Automotive, in Concord, CA, seeks a Sales Manager to lead the dealership sales team and drive revenue while delivering an exceptional customer experience.

The role oversees daily sales operations, mentors staff, and tracks performance metrics to ensure growth and profitability. Requires 3–5 years of automotive sales with leadership experience and a preferred Bachelor's degree.

Qualifications

• Bachelor’s degree preferred or equivalent automotive sales management experience.
• 3–5 years of automotive sales experience, including 1–2 years in a leadership role.
• Proven ability to achieve sales targets and lead high-performing teams in a fast-paced environment.
• Strong leadership, communication, negotiation, and customer relationship management skills.
• Proficiency with CRM systems, dealership management software, and Microsoft Office Suite.
• Excellent analytical, organizational, and problem-solving abilities with a results-driven mindset.

Responsibilities

• Lead, coach, and motivate the sales team to achieve monthly, quarterly, and annual sales goals.
• Oversee daily dealership sales operations, including inventory management, pricing strategies, and customer engagement.
• Monitor sales performance, customer satisfaction, and key performance indicators to drive continuous improvement.
• Collaborate with finance, service, and dealership leadership to maximize profitability and operational efficiency.
• Ensure compliance with company policies, ethical sales practices, and all applicable federal and state regulations.
• Recruit, train, and develop sales consultants while fostering a high-performance team environment.

Skills

Leadership

Negotiation

Customer relationships

Communication

CRM systems

Analytical thinking

Education

Bachelor's degree preferred

Tools

CRM software

Dealership management software

Microsoft Office

Job description

Sales Manager - Concord Honda in Concord, CA at Sonic Automotive

Location: 1461 Concord Avenue
Concord, CA 94520

Job Type: Other

Experience: Mid-Senior Level

About

At Concord Honda, part of the Sonic Automotive family, you’ll discover the tools, support, and opportunities needed to build and advance your career. With over 100 dealerships nationwide, Sonic Automotive is committed to more than just selling vehicles—we’re dedicated to helping you succeed and investing in your long-term growth. Explore what a rewarding future with Sonic Automotive, Inc, could look like!

Salary: $120,000 to $200,000

Job Description

Summary

The Sales Manager is responsible for leading the dealership sales team to achieve revenue and profitability goals while delivering exceptional customer experience. This role oversees daily sales operations, develops team members, monitors performance metrics, and ensures compliance with company policies while driving business growth.

Responsibilities:

• Lead, coach, and motivate the sales team to achieve monthly, quarterly, and annual sales goals.


• Oversee daily dealership sales operations, including inventory management, pricing strategies, and customer engagement.


• Monitor sales performance, customer satisfaction, and key performance indicators to drive continuous improvement.


• Collaborate with finance, service, and dealership leadership to maximize profitability and operational efficiency.


• Ensure compliance with company policies, ethical sales practices, and all applicable federal and state regulations.


• Recruit, train, and develop sales consultants while fostering a high-performance team environment.


• Bachelor’s degree in business, Marketing, or a related field preferred, or equivalent automotive sales management experience.


• 3–5 years of automotive sales experience, including at least 1–2 years in a leadership or management role.


• Proven ability to achieve sales targets and lead high-performing teams in a fast-paced environment.


• Strong leadership, communication, negotiation, and customer relationship management skills.


• Proficiency with CRM systems, dealership management software, and Microsoft Office Suite.


• Excellent analytical, organizational, and problem-solving abilities with a results-driven mindset.

Additional Requirements:

• Valid driver’s license with an acceptable driving record.


• Must be legally authorized to work in the United States.


• Ability to successfully complete pre-employment requirements, including background check, motor vehicle record (MVR) review, and drug screening.

Compensation:

• $120,000 to $200,000

(The Sales Manager Position has a Pay Scale consisting of the following elements and ranges. Wages include a base monthly. The position may also pay commission compensation which is based on the value or amount of closed sales achieved from $0.00 (if no sales are made) without any upper limit other than sales performance. The position also may also pay a production bonus based on individual or team performance that may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit.)

Schedule:

• Full Time


• Monday through Sundayavailability

What We Offer:

• Comprehensive benefits package, including medical, dental, and vision coverage


• Company-paid life insurance


• 401(k) retirement plan with company match (Traditional and Roth options)


• Generous paid time off and paid parental leave


• Ongoing training and professional development to support career growth

Sonic Automotive is a Fortune 500 leader and one of the largest automotive retailers in the U.S., powering a nationwide network of top-brand dealerships. We’re transforming the car-buying experience with a fast-paced, people-first culture, innovative technology, and a relentless drive to win—for our guests and our teammates.

All your information will be kept confidential according to EEO guidelines.