Sales Manager — Branded Merchandise & Promotional Growth

bdainc; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work schedule

Flexible onsite schedule

Job summary

SwagUp, a BDA company, is seeking an experienced Sales Manager who thrives on developing people, optimizing performance, and driving growth. In this role, you'll lead a team of 8-10 seasoned Account Managers dedicated to securing new business from sales-qualified leads while strategically expanding relationships within our existing customer base.

You'll manage the day-to-day operations of the team fielding questions, coaching your Account Managers, monitoring individual and team performance, and

Qualifications

• At least 3–5 years diversified experience in sales and sales operations.
• Minimum 1–2 years of management experience, preferably leading sales or account management teams.
• Demonstrated success in driving account growth, increasing sales, and meeting revenue/margin goals.
• Strong communication, negotiation, and presentation skills, including with C-suite executives.
• Strong coaching, communication, and leadership skills with a focus on developing talent.
• Proficient in Salesforce, Microsoft Suite, Gong, Front, Apollo, or similar sales-enablement tools.
• Highly organized, data-driven, and comfortable making decisions based on performance analytics.

Responsibilities

• Lead, coach, and motivate a team of 8-10 experienced Account Managers to achieve revenue, activity, and pipeline targets.
• Conduct weekly 1:1s, quarterly performance reviews, and ongoing professional development coaching.
• Serve as the primary escalation point for day-to-day questions, client scenarios, and operational roadblocks.
• Foster a collaborative, high-performance environment that emphasizes accountability and continuous improvement.
• Conduct regular 1:1s, performance reviews, and performance improvement processes (PIPs) as needed.
• Recruit, interview, and onboard top talent to strengthen the account team.
• Recognize team achievements and foster a collaborative, high-performance culture.
• Achieve and exceed annual sales targets while maintaining healthy margins.
• Monitor individual and team KPIs; identify trends, skill gaps, and opportunities that inform coaching and team priorities.
• Partner with the Director of Sales on forecasting, sales strategy, and long-term business planning.
• Ensure Account Managers are effectively managing pipelines, qualifying leads, and expanding revenue within existing customer relationships.
• Support strategic deals, client conversations, and complex opportunities when needed.
• Actively network through industry events, leadership forums, and client engagements to identify and develop new business opportunities.
• Maintain a hunter mentality, balancing new business development with growth of existing accounts.
• Ensure consistent use of sales tools including Salesforce, Microsoft Suite, Gong, Apollo, Front, etc.
• Maintain team readiness and adherence to process standards, communication expectations, and CRM hygiene.
• Identify and implement improvements that enhance efficiency, customer experience, and team performance.
• Ensure data hygiene guideline compliance. Manage all opportunities, tasks, and key performance indicators to prescribed guidelines through insights from Salesforce CRM, promo and program performance analysis, and proactive recommendations.
• Partner cross-functionally with Marketing, Merchandising, Supplier Services, Technology, Sales Ops, Operations, and other departments to deliver seamless client experiences.
• Leverage client feedback (NPS and VOC insights) to continuously improve service delivery and product offerings.
• Ensure compliance with company policies, procedures, and brand standards.

Skills

Team Leadership

Coaching

Sales Strategy

Communication

Negotiation

Data-Driven

Tools

Salesforce

Microsoft Suite

Gong

Apollo

Front

Job description

SwagUp, a BDA company, is seeking an experienced Sales Manager who thrives on developing people, optimizing performance, and driving growth. In this role, you'll lead a team of 8-10 seasoned Account Managers dedicated to securing new business from sales-qualified leads while strategically expanding relationships within our existing customer base.

You'll manage the day-to-day operations of the team fielding questions, coaching your Account Managers, monitoring individual and team performance, and