Sales Manager

Siftex Equipment Company; South Windsor (CT); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

401(k) matching

Bonus based on performance

Health insurance

Paid time off

Training & development

Job summary

Siftex Equipment Company is seeking a Sales Manager in South Windsor, CT, to lead B2B sales efforts. The role requires a minimum of 5 years of sales experience and strong analytical skills. The Sales Manager will drive new customer acquisition, manage existing accounts, and collaborate with the marketing team. This full-time position offers a competitive salary with commission and benefits, along with a culture that values integrity and team collaboration.

Qualifications

• Minimum 5 years of B2B sales experience, 10+ preferred.
• Strong analytical mindset comfortable with sales data.
• Excellent communication and relationship-building skills.

Responsibilities

• Drive new customer acquisition and grow existing accounts.
• Serve as a trusted advisor to customers.
• Develop and execute marketing strategy.

Skills

B2B sales experience

Analytical mindset

Excellent communication skills

Microsoft Excel proficiency

Education

Bachelor's degree or equivalent combination of education and experience

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Outlook

Job description

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Profit sharing
• Training & development

Sales Manager | Siftex Equipment Company | South Windsor, CT

Full-Time | Competitive Base + Commission + Benefits | In-Office | Immediate Start

Siftex Equipment Company is a growing South Windsor, CT-based manufacturer specializing in custom and flexible connectors. We have a tight-knit, talented team, and we’re proud of the culture we’ve built and the people who make it happen.

The Sales Manager is the face of our brand — a trusted partner to our customers and a values-driven leader who sets the tone for how we do business. This role goes beyond revenue: you’ll drive strategy, lead marketing efforts, protect our margins, and build lasting relationships. If you lead with integrity and thrive on growth, this role was built for you.

Why Work Here

We believe great work deserves great rewards. Here’s what you’ll get:

A culture worth showing up for: driven, collaborative, and refreshingly human — a team that checks its ego at the door, celebrates wins, and gets things done without the noise

Competitive base salary commensurate with experience

Generous commission and incentive plan — real earning potential tied to your results

Health Insurance: 75% company paid after just 3 months

Life, disability, critical illness & accident insurance: 100% company paid

Paid time off: 2 weeks vacation + 1 week personal time + 13 paid holidays

Two performance-based bonuses per year — because we share our success

3% 401(k) contribution + 3% profit sharing — we invest in your future

Workplace perks: complimentary cereal bar, daily soup selection, monthly luncheons, and team outings

This isn’t just a job — it’s a place where you’re valued, celebrated, and invested in.

The Role

The Sales Manager owns Siftex’s external relationships and is responsible for growing our customer base, protecting our margins, and representing everything we stand for. You’ll work closely with our General Manager and Customer Service Manager to align sales strategy, marketing, and pricing — and you’ll do it all with a high standard of honesty, respect, and service.

Key Responsibilities

Sales & Business Development

• Drive new customer acquisition and grow existing accounts across territories
• Own the full sales cycle — from prospecting and quoting to closing and follow-through
• Build lasting relationships with resellers, OEMs, and end users
• Conduct domestic and international customer site visits, assess needs, and deliver expert recommendations
• Represent Siftex at trade shows and industry events
• Track and analyze sales data to inform strategy and report on performance

Customer Training & Service

• Serve as the primary external face of Siftex — a trusted advisor to every customer
• Train customers and their staff on proper product usage and application
• Deliver a consistently high standard of communication, follow-up, and care

Marketing

• Lead Siftex’s marketing function and serve as the primary liaison to our external marketing agency
• Develop and execute marketing strategy in close partnership with the General Manager
• Ensure a consistent, compelling brand presence across all customer touchpoints

Pricing Strategy

• Collaborate with the General Manager and Customer Service Manager to develop pricing strategy and discount guidelines
• Use data and market insight to make smart, strategic pricing decisions that protect gross profit

Collaboration & Culture

• Work closely with the Customer Service Manager, who leads the CSR team, to ensure alignment between sales and service
• Bring a check-your-ego, team-first attitude to every interaction
• Champion a culture of integrity, respect, and genuine service — internally and externally

What We’re Looking For

Required

• Minimum 5 years of B2B sales experience (10+ years preferred)
• Bachelor’s degree required; or equivalent combination of education and experience
• High standard of ethics, integrity, and professionalism — this is non-negotiable
• Strong analytical mindset — comfortable with sales data, pricing, and margin metrics
• Excellent communication, presentation, and relationship-building skills
• Proficiency in Microsoft Excel, Outlook, and PowerPoint
• Self-directed, with strong time management and the ability to thrive with minimal oversight
• Ability to travel 40–50% of the time and work from our South Windsor, CT office

Preferred

• B2B sales experience in processing industries: food, chemical, pharmaceutical, paper, or similar
• Familiarity with reseller, OEM, or multi-channel sales environments
• Experience working in or visiting industrial and manufacturing facilities
• Prior sales leadership or team mentorship experience

Ready to Make an Impact?

We’re a manufacturer with a great product, a close-knit team, and a culture that rewards people who show up, do the right thing, and care about their work. If that sounds like you, we’d love to talk.

Apply today and take the next step in your sales career with a company that truly values its people.

Full-time | Immediate start available | In-office position; remote only when traveling for business

We are an equal opportunity employer that provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. All offers of employment are contingent upon the successful completion of a comprehensive background check, including criminal history.