Sales Manager

Cali Automation Corp; Santa Ana (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Cali Automation Corp is seeking a Sales Manager to lead our sales team across commercial and luxury residential markets in Santa Ana, CA. This hybrid role reports to the CEO and mixes office, client sites, and remote work as needed.

You will coach Account Executives, set targets, and personally manage key accounts with builders, architects, interior designers, developers and corporate clients. Experience in AV integration and a strong leadership track are required.

Qualifications

• 5+ years of sales experience in AV integration or related technical field.
• 2+ years leading or coaching a sales team.
• Proven track record of hitting personal and team revenue targets.
• Excellent presentation, written and negotiation skills with homeowners and C-level decision makers.
• Strong command of CRM tools, pipeline reporting and forecasting.

Responsibilities

• Hire, onboard, coach and manage Account Executives with regular pipeline reviews.
• Set monthly and quarterly revenue targets with CEO and deliver accurate forecasts.
• Build and improve our sales process, CRM standards, pricing guidelines and templates.
• Own and close major accounts including builders, developers, architects and commercial clients.
• Identify markets, partners and channels with growth potential and focus the team on them.
• Build referral relationships with general contractors, custom home builders, architects and designers.
• Collaborate with estimating, engineering and project management for clean handoffs.
• Drive recurring revenue through upgrades, service agreements and managed-services plans.
• Perform other related tasks as assigned.

Skills

Sales leadership

CRM tools

Forecasting

Account management

Communication

Travel readiness

Tools

Savant

Crestron

Lutron

Control4

Q-SYS

Job description

Embark on a rewarding journey with Cali Automation. Discover exciting opportunities to join our dynamic team, where innovation and passion come together to shape the future of audiovisual solutions.

Full Time – Hybrid

Santa Ana, CA (Hybrid)

Job Description:

Cali Automation is looking for a Sales Manager to build and lead our sales team across commercial and luxury residential markets. Reporting to our CEO, you will manage and coach our Account Executives, set targets and sales process, and personally carry a set of key accounts with builders, architects, interior designers, developers and corporate clients.

We are an authorized Savant, Crestron, Lutron and Control4 dealer with a certified in-house engineering and programming team, so your team will be selling solutions we design, install and support ourselves. This is a hybrid role based out of our Santa Ana office, combining time in the office, on client sites and job walks, and working remotely.

Requirements:

• Experience: 5+ years of sales experience in AV integration, home automation, low-voltage, electrical, security or a related technical field, including at least 2 years leading or coaching a sales team.
• Track Record: Proven history of hitting personal and team revenue targets.
• Leadership: Ability to recruit, motivate and hold salespeople accountable while building a positive, high-performance culture.
• Communication: Excellent presentation, written and negotiation skills, comfortable with homeowners and C-level decision makers alike.
• Systems: Strong command of CRM tools, pipeline reporting and forecasting.
• Travel: Valid driver’s license and reliable transportation for client meetings and site visits.

Knowledge:

• Platforms: Working knowledge of Savant, Crestron, Lutron, Control4 or Q-SYS systems is a strong plus.
• Markets: Familiarity with the luxury residential builder community and/or commercial AV (corporate, hospitality, venues) in Southern California.
• Projects: Ability to read floor plans and understand project phases, from pre-wire to trim-out and commissioning.

Responsibilities:

• Team Leadership: Hire, onboard, coach and manage our Account Executives, running regular pipeline reviews, deal strategy sessions and ride-alongs.
• Targets & Forecasting: Set monthly and quarterly revenue targets with the CEO, track performance and deliver accurate sales forecasts.
• Sales Process: Build and improve our sales process, CRM standards, pricing guidelines and proposal templates.
• Key Accounts: Personally own and close major accounts, including key builders, developers, architects and commercial clients.
• Market Strategy: Identify the markets, partners and channels with the best growth potential, and focus the team on them.
• Partnerships: Build referral relationships with general contractors, custom home builders, architects, interior designers and property managers.
• Cross-Team Collaboration: Work closely with estimating, engineering and project management to keep proposals accurate and handoffs clean.
• Account Growth: Drive recurring revenue through upgrades, service agreements and managed-services support plans.
• Additional Duties: Perform other related tasks as assigned.