Sales Manager

AHF; Phoenix (AZ); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Benefits: Medical, Dental, Vision, 401

Job summary

AHF Products is seeking a Regional Sales Manager to lead a team of Business Development Representatives in the Western Region. This player‑coach role requires you to be in the field with reps and customers, coaching one‑on-one while owning revenue performance across our commercial portfolio.

The role emphasizes lead development, relationship building with key accounts, and driving profitable sales across the portfolio. Extensive travel is expected, with a dynamic, fast-paced work environment.

Qualifications

• Bachelor’s degree or equivalent work experience.
• Outside sales experience calling on varied client base.
• 5+ years selling building materials products; flooring knowledge preferred.
• Proven success selling to large corporate clients; strong construction knowledge.
• Knowledge of specifications, design and project phases.

Responsibilities

• Lead and develop the region's BDR team; coach and manage rep performance.
• Grow revenue across the full commercial portfolio; build relationships with contractors, architects, distributors, and end users.
• Hire, onboard, coach, and manage territories; ensure CRM discipline and forecast accuracy.

Skills

Team leadership

Sales coaching

Territory management

CRM discipline

Forecasting

Relationship building

Negotiation

Problem solving

Autonomy

Decision making under ambiguity

Pressure resilience

Entrepreneurial mindset

Education

Bachelor’s degree or equivalent work experience

Tools

CRM software

Sales forecasting tools

Job description

Benefits: Medical, Dental, Vision, 401K We're hiring a Regional Sales Manager to lead a team of Business Development Representatives within our Western Region. This is a player‑coach role — you'll be in the field with your reps and their customers, coaching one‑on‑one, while owning the region's revenue performance across our full commercial portfolio.

Benefits: Medical, Dental, Vision, 401K We're hiring a Regional Sales Manager to lead a team of Business Development Representatives within our Western Region. This is a player‑coach role — you'll be in the field with your reps and their customers, coaching one‑on‑one, while owning the region's revenue performance across our full commercial portfolio.

This is a fast‑paced, evolving business. The right person adapts quickly, sets clear direction for the team, and leads with consistency. This role will require in field travel of 75‑80%, with travel/overnight stays 20% of that time.

Job Duties

Lead and Develop the Team

• Direct, day-to-day leadership of the region's Business Development Representatives.
• Hire, onboard, coach, and manage rep performance; assign and adjust territories as needed.
• Coach reps through shifting priorities and change, keeping the team focused on execution.
• Hold the team accountable to CRM discipline, activity standards, and forecast accuracy.

Drive Regional Revenue

Grow profitable sales across the full commercial portfolio: Crossville porcelain tile, AHF Contract, Armstrong LVT/LVP, and commercial sheet vinyl.

• Build relationships with key contractors, architects, designers, distributors, and end users.
• Meet with key accounts to support reps in presenting, negotiating, and closing deals.
• Manage the regional job‑tracking process with reps and distributors; identify and close top opportunities and report results monthly.

Own the Business

• Enforce, strategize, and implement plans to hit the assigned regional sales budget and cost center targets.
• Direct sales forecasting to the product level and set performance goals.
• Analyze regional performance, identify gaps, and build plans to close them.
• Monitor competitive activity and market conditions; adjust strategy accordingly.
• Provide input on VOC/CTQ, pricing, and go‑to‑market programs for key accounts.

Job Qualifications

• Bachelor’s degree from a four‑year college or university or equivalent work experience
• Experience working in an outside sales role calling on a varied client base
• 5+ years selling building materials products
• Flooring product knowledge preferred.
• Proven success selling to large corporate clients
• Knowledge of specifications, design and phases required
• Strong understanding of construction, real estate, and job site conditions
• Track record of solution‑based, effective selling in complex or competitive markets.
• Operates with real autonomy; solves problems instead of escalating them.
• Seeks clarity in ambiguous situations and makes the call when direction isn't fully spelled out.
• Consistent and composed under pressure.
• Entrepreneurial mindset balanced with the discipline to run a structured, accountable team.

PHYSICAL DEMANDS

• Frequently Expected to stand for long periods of time and expected to lift up to 20 pounds
• Frequent Vision must be sufficient to see tools and equipment clearly. Plant conditions that include all extreme weather conditions (hot and cold), and a noisy and dusty environment.
• Frequently be in an Office environment

MENTAL DEMANDS

• Think analytically
• Make decisions
• Develop options and implement solutions
• Work with a team
• Maintain regular and punctual attendance (consistent with ADA and/or FMLA)
• Attention to detail
• Communicate effectively
• Multitask in a fast pace environment
• Work with a Sense of Urgency
• Flexible (This is an entrepreneurial work environment)

TRAVEL

• Extensive traveling is required by car and air traveling for training and other events.

Ahf Products

AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award‑winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville® and Crossville Studios®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.