Sales Manager

By The Sea Resorts; Panama City Beach (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

By The Sea Resorts in Panama City Beach, FL is seeking a seasoned Sales Manager to drive revenue across a portfolio of branded and independent hotels. You will lead business travel accounts, manage group sales, and focus on SMERF segments to expand market share.

This role requires strong negotiation skills, flawless communication and the ability to build lasting client relationships. Operates closely with hotel operations to ensure on-site success and a proactive sales approach.

Qualifications

• Minimum of 2 years of hotel sales experience required.
• Experience with major brands such as Hilton, IHG, Choice, or Wyndham preferred.
• Familiarity with both branded and independent hotel environments.
• Demonstrated ability to proactively generate new business and grow existing accounts.
• Strong knowledge of hotel sales processes, contracts, and negotiation strategies.
• Excellent communication, presentation, and relationship-building skills.
• Highly organized with the ability to manage multiple accounts and deadlines.
• Proficiency in Microsoft Office (Outlook, Excel, Word, Teams).
• Experience with Opera Cloud PMS preferred.

Responsibilities

• Develop and grow business travel accounts across a portfolio of branded hotels.
• Manage group sales and servicing for both independent and franchise properties, with a primary focus on SMERF segments.
• Prospect for new business opportunities through networking and outside sales efforts.
• Maintain accurate account, booking, and activity records in the CRM system.
• Conduct site tours, client meetings, and sales presentations.
• Negotiate rates, contracts, and concessions aligned with revenue strategies.
• Prepare and present proposals and contracts.
• Collaborate with hotel operations to ensure successful on-site execution.
• Partner with leadership to boost occupancy, revenue, and market share.
• Represent the portfolio at local events and in the community.

Skills

Hotel sales

Prospecting

Negotiation

Communication

Presentation

Relationship-building

Time management

Multitasking

Tools

Opera Cloud PMS

Microsoft Office

Job description

Panama City Beach, FL | Hotel Portfolio Position

Do you have a strong understanding of hotel sales channels and a passion for driving revenue? We’re seeking an experienced, results-driven Sales Manager to lead sales efforts across a portfolio of independent and branded hotels in Panama City Beach, Florida.

What You’ll Do

• Develop and grow business travel accounts across a portfolio of branded hotels
• Manage group sales and servicing for both independent and franchise properties, with a primary focus on SMERF segments
• Proactively identify new business opportunities through prospecting, networking, and outside sales efforts
• Maintain accurate account, booking, and activity records within the CRM system
• Conduct site tours, client meetings, and sales presentations
• Negotiate rates, contracts, and concessions in alignment with revenue strategies
• Prepare and present proposals and contracts
• Collaborate closely with hotel operations teams to ensure successful on-site execution
• Partner with leadership to develop strategies that increase occupancy, revenue, and market share
• Represent the hotel portfolio professionally within the local community and at industry events

What We’re Looking For

• Minimum of 2 years of hotel sales experience required
• Experience with major brands such as Hilton, IHG, Choice, or Wyndham preferred
• Familiarity with both branded and independent hotel environments
• Demonstrated ability to proactively generate new business and grow existing accounts
• Strong knowledge of hotel sales processes, contracts, and negotiation strategies
• Excellent communication, presentation, and relationship-building skills
• Highly organized with the ability to manage multiple accounts and deadlines
• Proficiency in Microsoft Office (Outlook, Excel, Word, Teams)
• Experience with Opera Cloud PMS preferred

Why Join Us?

This is an exciting opportunity to make a meaningful impact across a growing hotel portfolio in one of Florida’s top beach destinations. You’ll play a key role in driving revenue, building lasting client relationships, and contributing to the success of multiple properties.

If you’re competitive, relationship-driven, and thrive on bringing in new business, we’d love to connect.