Sales Manager

Henderson Roofing; Griswold (CT); On-site; USD 160,000 - 200,000; Full time

Job summary

Henderson Roofing in Griswold, CT is seeking a Sales Manager to lead a growing team of Project Advisors selling residential exterior remodeling across Connecticut and Rhode Island. This role goes beyond numbers; you will coach in the field, develop top performers, and establish processes, training, and accountability to drive consistent results.

Based at our Griswold office with frequent travel to field offices, you will partner with Marketing, Production, and Finance to deliver an exceptional

Qualifications

• Experience managing and developing a residential home improvement sales team.
• Strong knowledge of residential exterior remodeling (roofing, siding, windows, doors, gutters).
• Proven success leading salespeople and improving performance.
• Strong understanding of in-home residential sales.
• Ability to coach through the full sales process.
• Experience managing KPIs, pipelines, forecasting, and performance expectations.
• Excellent communication and leadership skills.
• Willingness to spend multiple days each week in the field with Project Advisors across CT and RI.
• Ability to travel between Henderson Roofing locations and sales territories in CT and RI.

Responsibilities

• Lead and develop a growing team of Project Advisors.
• Establish expectations around activity, performance, customer experience.
• Conduct regular coaching, ride-alongs, and field training.
• Identify performance gaps and create actionable coaching plans.
• Develop top performers while addressing underperformance quickly.
• Help recruit, onboard, and ramp new Project Advisors as the company grows.
• Build future leaders within the sales organization.
• Own sales performance across assigned markets and territories.
• Monitor key sales metrics including leads, appointments, close rate, average sale, revenue, financing, cancellations, and individual advisor performance.
• Use data to identify trends and opportunities for improvement.
• Establish consistent sales forecasting and pipeline management.
• Hold Project Advisors accountable to goals and KPIs.
• Partner with leadership to set targets and growth strategies.
• Ensure consistent execution of the sales process.
• Coach Advisors on discovery, inspection, product presentation, solution development, objection handling, financing, and closing.
• Maintain knowledge of residential exterior products and installation practices.
• Identify opportunities to improve tools, training, processes, and technology.
• Represent the company and capabilities to homeowners.
• Protect the customer experience by ensuring projects are deliverable by production teams.
• Collaborate with Marketing, Production, Customer Experience, Finance, and leadership for a seamless journey from appointment to completion.

Skills

Residential exterior sales

Coaching and leadership

Sales metrics forecasting

Field coaching

Team development

Job description

Henderson Roofing is a growing residential exterior company serving homeowners throughout Connecticut and Rhode Island. We specialize in roofing, siding, windows, doors, and gutters, with a reputation built on delivering an exceptional customer experience and standing behind our work.

As we continue expanding into new markets and growing our sales organization, we are looking for a strong Sales Manager who can develop people, drive performance, and help us build a sales team capable of scaling with the company.

Culture is critical at Henderson Roofing. We believe how we achieve results matters just as much as the results themselves. We are looking for a leader who holds high standards, leads by example, develops their people, and contributes positively to the team around them.

The Opportunity

The Sales Manager will lead a growing team of Project Advisors selling residential exterior remodeling projects across Connecticut and Rhode Island.

This is not simply a sales management position focused on reviewing numbers. We need a leader who understands residential exterior sales, knows how to coach salespeople in the field, and can build the accountability, training, and processes required for consistent performance.

The right candidate will be equally comfortable on the roof, at the kitchen table, and in the truck alongside our Project Advisors - coaching in real time, reinforcing the sales process, analyzing performance, and holding the team accountable to results.

You will be based primarily out of our main office in Griswold, CT, while regularly supporting Project Advisors and field offices throughout Connecticut and Rhode Island.

What You'll Own

Lead & Develop the Sales Team

• Manage, coach, and develop a growing team of Project Advisors.
• Establish clear expectations around activity, sales performance, customer experience, and professionalism.
• Conduct regular one-on-one coaching, team meetings, ride-alongs, and field training.
• Identify performance gaps and create actionable coaching plans.
• Develop top performers while addressing underperformance quickly and constructively.
• Help recruit, onboard, and ramp new Project Advisors as the company grows.
• Build future leaders within the sales organization.
• Own sales performance across assigned markets and territories.
• Monitor key sales metrics including issued leads, appointments, close rate, average sale, revenue, financing, cancellations, and individual advisor performance.
• Use data to identify trends and opportunities for improvement.
• Establish consistent sales forecasting and pipeline management.
• Hold Project Advisors accountable to established goals and KPIs.
• Partner with company leadership to establish sales targets and strategies for continued growth.

Strengthen the Sales Process

• Ensure consistent execution of Henderson Roofing's sales process.
• Coach Project Advisors on discovery, inspection, product presentation, solution development, objection handling, financing, and closing.
• Maintain strong knowledge of residential exterior products and installation practices.
• Identify opportunities to improve sales tools, training, processes, and technology.
• Ensure the team accurately represents the company, our products, warranties, and capabilities to homeowners.

Protect the Customer Experience

Sales growth cannot come at the expense of the customer.

The Sales Manager will ensure Project Advisors set clear expectations and sell projects that can be successfully delivered by our production teams.

This requires strong collaboration with Marketing, Production, Customer Experience, Finance, and company leadership to create a seamless experience from the initial appointment through project completion.

Build the Culture

Culture is one of the most important responsibilities of this role. We are looking for someone who:

• Leads by example.
• Holds themselves and others accountable.
• Communicates directly and respectfully.
• Coaches rather than simply manages.
• Recognizes and develops high performers.
• Addresses problems instead of allowing them to linger.
• Maintains high standards without creating unnecessary drama.
• Puts the success of the team and company ahead of individual ego.
• Brings energy, professionalism, and consistency to the organization.

What We're Looking For

Required

• Experience managing and developing a residential home improvement sales team.
• Strong knowledge of residential exterior remodeling, including roofing and related exterior products such as siding, windows, doors, and gutters.
• Demonstrated success leading salespeople and improving individual and team performance.
• Strong understanding of in-home residential sales.
• Ability to coach salespeople through the entire sales process.
• Experience managing sales KPIs, pipelines, forecasting, and performance expectations.
• Strong communication and leadership skills.
• This is not a desk job. The successful candidate will be committed to spending multiple days each week in the field riding with and coaching Project Advisors throughout Connecticut and Rhode Island.
• Ability to travel between Henderson Roofing locations and sales territories throughout Connecticut and Rhode Island.

Highly Valued

• Experience scaling a sales organization or managing through significant company growth.
• Experience opening or supporting new sales territories.
• Experience recruiting and onboarding sales professionals.
• Familiarity with CRM systems and sales performance reporting.
• Proven ability to create structure, accountability, and repeatable sales processes.

What Success Looks Like

A successful Sales Manager at Henderson Roofing will build a sales organization where:

• Project Advisors know exactly what is expected of them.
• Sales performance is measured and managed consistently.
• New hires ramp quickly and effectively.
• Coaching happens continuously - not only when someone is struggling.
• Top performers are challenged, developed, and retained.
• Underperformance is addressed quickly.
• Sales and production work together rather than operating in silos.
• The team maintains a strong culture as the company grows.
• Leadership can confidently expand into additional markets knowing the sales organization has the systems and people necessary to support that growth.

Compensation

This position offers a competitive base salary plus quarterly performance bonuses, with expected total annual compensation of $160,000-$200,000, depending on experience and team/company performance.

Why Henderson Roofing

This is an opportunity for a proven sales leader to have a meaningful impact on a growing organization. We aren't looking for someone to simply maintain an existing sales department. We're looking for someone who wants to build, develop, and lead a high-performance sales organization as Henderson Roofing continues expanding throughout Connecticut and Rhode Island.

If you know residential exteriors, know how to develop salespeople, believe strongly in accountability and culture, and want to help build something bigger, we'd like to talk.