As a Sales Manager, you play a key role in driving hotel revenue by generating new business, growing existing client relationships, and maximizing occupancy, sales, and profits. You will develop and execute a strategic marketing and sales plan to achieve revenue goals, with a focus on maintaining steady business during slower periods. Serving as a liaison between the hotel and the community, you will actively engage in networking and outreach to build strong partnerships and competitive advantages. Success in this role requires a proactive, goal-driven approach to sales, including prospecting, relationship-building, and effective negotiation.
MAJOR DUTIES:
- Actively promote and represent the hotel in a positive and professional manner.
- Respond to all inquiries, leads, and customer communications within 24 hours.
- Conduct direct outreach, including phone sales, email prospecting, and in-person meetings, focusing on businesses within a five-mile radius.
- Identify and target key market segments, including corporate, government, educational institutions, tour and travel companies, sports teams, and professional organizations.
- Develop a strong understanding of hotel services, amenities, and operations across all departments to effectively sell the hotel’s value.
- Monitor competitors and industry trends, making strategic recommendations to enhance sales efforts.
- Ensure up-to-date and effective hotel advertising in local media and online platforms.
- Consistently meet and exceed sales goals, providing weekly reports on sales activities and progress.
- Secure group bookings and meetings while maximizing revenue opportunities through upselling.
- Maintain active communication with hotel staff to coordinate and enhance guest experience.
- Foster relationships with local businesses and organizations to drive revenue.
- React promptly to requests from corporate leadership, the General Manager, and other senior management.
- Attend events and networking functions, sometimes outside of regular business hours.
PHYSICAL REQUIREMENTS:
- Ability to sit, stand, and move for extended periods while performing sales activities.
- Frequent travel within the local market, requiring the ability to drive and visit clients.
- Occasional lifting (up to 25 lbs.) for trade shows, presentations, and promotional events.
- Regular use of a computer, phone, and office equipment.
QUALIFICATIONS:
- A minimum of 2 years of hotel sales experience preferred, or 5 years’ experience in a sales-focused role.
- Proven Track Record of achieving and exceeding sales targets
- Ability to identify new business opportunities through proactive outreach.
- Flexible schedule availability, including occasional evenings or weekends for events or networking
- Previous Hilton or Marriott sales systems a plus
- Strong verbal and written communication skills