Sales Liaison

National Church Residences; Northern (KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

National Church Residences is seeking a Sales Liaison for the Southern Region to work remotely. You will identify new business opportunities, present healthcare services to referral partners, and drive growth in senior services while maintaining excellent relationships with patients and healthcare professionals.

The role requires consultative selling, market analysis, and collaboration with hospitals, physician offices, and senior communities.

Qualifications

• Bachelor's degree or related experience preferred.
• Minimum 3 years sales experience in healthcare preferred.
• Strong communication and relationship-building abilities.

Responsibilities

• Identify new business opportunities and drive sales growth in Senior Services.
• Present healthcare services, highlighting features, benefits, and advantages.
• Engage in consultative selling to address patient needs and propose solutions.
• Build long-term relationships with patients and referral partners.
• Collaborate with healthcare professionals to understand needs and provide solutions.
• Monitor market trends and generate reports on sales performance.
• Provide training and support to internal sales teams and partners.
• Meet or exceed sales targets and manage sales pipelines.
• Adhere to compliance and ethical standards in all activities.

Skills

Sales experience

Healthcare sales

Relationship-building

Communication skills

Microsoft Office

Education

Bachelor's degree or related experience

Tools

Windows

Microsoft Office Suite

Smartphone and internet

Job description

Job Description: Sales Liaison

Location: Southern Region (Remote) Schedule: Remote, Monday–Friday, 9:00 AM–5:00 PM, with flexibility required for occasional after-hours business meetings, events, or gatherings. Periodic travel into the office for meetings or team gatherings is required.

We are looking for someone with a genuine passion for serving older adults, with a heart for serving our seniors, and a strong personal connection to our mission.

The ideal candidate is solution-focused, willing to be a trusted resource for our patients and families, while building relationships and the home health, hospice, primary care, and private duty businesses. We are looking for someone with sales experience in home health, hospice, primary care, or private duty but will consider candidates with healthcare experience such as assisted living, independent living, or skilled nursing.

The incumbent plays a crucial role in bridging the gap between the organization's service offerings and potential patients. The incumbent primarily promotes and sells the organization's services or solutions to referral partners such as hospitals, senior living communities, physician offices, or other related entities.

In addition, the incumbent is accountable for developing, implementing and managing policies and procedures to meet the goals and objectives in the area of the sales function.

Sales and Business Development

Identifies new business opportunities and develops strategies to drive sales growth in Senior Services. This may involve conducting market research, prospecting potential clients, and building relationships with key decision-makers.

Product and Service Presentation

Effectively present healthcare services to potential patients by highlighting their features, benefits, and competitive advantages. This requires a thorough understanding of the healthcare industry, market trends, and the ability to articulate complex information in a clear and compelling manner.

Consultative Selling

Engage in consultative selling techniques to understand patient’s needs, challenges, and goals. Tailor sales pitches or proposals to address these specific requirements and recommend appropriate solutions.

Relationship Management

Build and maintain strong, long‑term relationships with patients. This includes regular communication, addressing concerns, delivering exceptional customer service, and ensuring client satisfaction.

Collaboration with Healthcare Professionals

Collaborate closely with healthcare professionals, such as doctors, nurses, therapists, advanced practice providers, or administrators, to understand their needs and provide appropriate solutions. This may involve hospital‑based tracking, conducting educational sessions, arranging walk‑throughs, demonstrations, or organizing workshops.

Market Analysis and Reporting

Monitor market trends, competitors, and industry developments to identify opportunities or risks. Generate reports and inform on sales performance, market insights, and potential areas for improvement.

Training and Support

Provide training and support to internal sales teams, distributors, or channel partners on healthcare services or sales strategies. Ensure they are equipped with the necessary knowledge and tools to effectively sell healthcare offerings.

Sales Target Achievement

Meet or exceed sales targets, revenue goals, and other key performance indicators set by the organization. Manage sales pipelines, track progress, and take proactive measures to drive sales results.

Compliance and Ethics

Adhere to all applicable laws, regulations, and ethical standards related to healthcare sales. Maintain confidentiality and ensure fair and transparent business practices.

Serving with Heart

Approach every client, patient, and family interaction with genuine compassion and a solution‑focused mindset, serving as a trusted resource who reflects the organization's mission and values in every engagement with our senior population.

NON-ESSENTIAL FUNCTIONS

Assists non-sales staff with their understanding and appreciation of the concept.

Develops and maintains a working knowledge of all National Church Residences' service offerings as well as community resources.

EXPECTATIONS

Demonstrates and maintains a positive, professional manner, manages time efficiently and effectively, provides leadership as a role model to promote a team approach, collaborates and participates in policy creation and appropriate problem‑solving methods. Must adhere to all policies, procedures, terms and conditions set forth in the National Church Residences' Employee Information Guide (EIG), the Code of Conduct, as well as any facility handbook, including but not limited to corporate compliance, drug free workplace, safe work practices, and all federal, state, and local regulations and laws. With respect to Resident Rights, ensures all care is provided with respect and dignity for the residents/clients, their families and the staff. Reports all complaints made by residents/clients and/or families to the appropriate supervisors, and reports all allegations of abuse, misappropriation of funds/resident property, and/or any other corporate compliance, drug free workplace, safe work practices, and federal, state and local regulations and laws violations. Completes all annual education requirements timely, including but not limited to Compliance, Privacy, Security and HIPAA training, and exhibits behavior as set forth by the Code of Conduct in the performance of their duties. Performs other duties as assigned.

JOB SPECIFICATION SHEET — Sales Liaison

• Education: Bachelor's degree or related experience preferred.
• Experience: A minimum of 3 years sales experience in a healthcare program preferred.
• Travel: Frequent — over 75% required within the designated southern region.
• Mental: Must have good communication, comprehension, computer and interpersonal skills. Must have the ability to speak, read, write and understand English.
• Skills: Must have working knowledge of Windows, Microsoft Office Suite, Smart Phone and internet.
• Personal Attributes: A genuine passion and compassion for serving older adults; a heart for our senior population and their families; strong soft skills including empathy, active listening, and relationship‑building; and a solution‑focused approach that reflects and embodies the organization's mission.

#jointhemission

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, military status, disability, genetic information and/or any other characteristics protected by applicable law.

National Church Residences serves more than 46,000 seniors through our array of housing and health care services. Our organization is driven by a vision to advance better living for 100,000 seniors by 2030, wherever they call home. With more than 360 communities across the U.S., we are the nation’s largest nonprofit provider of affordable senior housing and the largest manager of service coordinators. We also offer residential senior communities, home and community-based services, as well as permanent supportive housing for the formerly homeless and disabled. National Church Residences believes in finding, recruiting, developing, and rewarding talent. We hire people with the greatest potential and then we give them the resources they need to do their best work and grow. Our employees care about each other and they enjoy working in an environment that encourages their performance at the highest levels. Your best career move starts with National Church Residences.