Sales Lead Generator

W.F. Young, Inc.; Roswell (GA); On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

PTO

Health insurance

Bonus potential

Job summary

Premier Vet Alliance is seeking a Sales Lead Generator to prospect, qualify, and generate new sales leads to support the field sales team. You’ll build a detailed database of independent prospects and book qualified appointments with decision makers, using tools like Heat Map, CRM data sets, pipelines, AI, and LinkedIn.

You will develop and maintain prospect relationships, participate with marketing on lead generation campaigns, and drive the sales pipeline while ensuring accurate data in

Qualifications

• 5 years animal health experience in detailing and selling to veterinary hospital staff.
• Distributor ISR/CSR experience desirable.
• CRM/database experience required; willingness to work regular hours in Atlanta office.

Responsibilities

• Build a detailed database of Independent prospects.
• To book qualified appointments with the main decision maker.
• Qualify if the customer has an interest in the services that we are offering through open-ended questions.
• Utilize various sources of information, e.g., Heat Map, CRM data sets, Pipelines, AI, LinkedIn, to generate leads to call.
• Mitigate cancellations where possible by confirming appointments and sending confirmations.
• Have a sound understanding of products and associated services.
• Understand and use the Challenger methodology with insights and commercial teaching.
• Successfully overcome objections.
• Work with marketing to generate new business via targeted mail shots.
• Research and identify key buying influencers within each opportunity created.
• Build and cultivate prospect relationships by initiating communications and researching the practice.
• Accountable for follow-up communications to move opportunities through the sales funnel.
• Work with the sales team to develop and grow the sales pipeline to meet targets.
• Manage data for new and prospective clients in Pipedrive with accurate records.
• Organize journey plans for field sales reps across their geographic areas.
• Innovate and implement ideas to improve processes and generate more opportunities.
• Structure each day to be productive and efficient.

Skills

Lead generation

CRM

Cold calling

Appointment setting

Communication

Negotiation

Prospecting

Strategic planning

Tools

Pipedrive CRM

Job description

The Sales Lead Generator is responsible for prospecting, qualifying and generating new sales leads to support the field-based sales team. This individual will be a highly self-motivated and proactive individual able to identify and develop new business prospects from multiple sources, including inbound marketing leads, utilizing social media, other technologies and other lead sources. A dynamic personality with a drive to reach decision-makers is essential!

Key Responsibilities

• Build a detailed database of Independent prospects
• To book qualified appointments with the main decision maker
• Qualify if the customer has an interest in the services that we are offering through open-ended questions
• Utilize various sources of information, for example, Heat Map, CRM data sets, Pipelines, AI, Linkedin, to generate leads to call
• Mitigate cancellations where possible by confirming appointments with the person meeting the sales team, sending confirmation of appointments and any other means
• Have a sound understanding of products and associated services
• Understand and use the Challenger methodology. Using insights and commercial teaching
• Successfully overcome objections
• Work with marketing to generate new business via targeted mail shots
• Research and identify key buying influencers within each opportunity created
• Build and cultivate prospect relationships by initiating communications and conducting basic research on the practice
• Accountable for follow-up communications to move opportunities through the sales funnel
• Work with the sales team to develop and grow the sales pipeline to consistently meet team targets
• Manage data for new and prospective clients in Pipedrive, ensuring all communications are logged, 8 information is accurate and documents are attached where applicable.
• Understand the geographical area’s that each field salesperson operates in and organize their journey plan of appointments in the most effective way possible
• Innovate and implement ideas which will help improve current processes and generate more business opportunities.
• Responsible for structuring each day to ensure time is spent in the most productive and efficient way.

Qualifications:

5 years animal health experience, in detailing and selling, working directly with companion animal veterinary hospital staff. Distributor ISR/CSR experience desirable. Experience in selling services amid long selling and implementation cycle highly desirable. Excellent verbal communication and persuasive skills. Diligence in converting cold calls into warm prospects, setting up face-to-face meetings in conjunction with outside sales force. CRM/database experience as noted above. Must be willing to work regular hours in our Atlanta office.

Compensation

Salary range $55-70k/year based on experience. $15k//yr bonus potential. Typical benefits including PTO, health insurance, etc.

About The Hiring Company

Premier Vet Alliance is a leading veterinary group with over a decade of experience delivering premium care to veterinary and animal health customers, partnering with more than 3,000 practices worldwide. We provide technology, training, financial support, marketing, and business intelligence to create tailored preventative pet health plans, supporting business growth and enhancing pet health and wellbeing globally.