Delta Pacific Beverage is a growing independent distributor of craft beer, cider, spirits, and non-alcoholic beverages throughout Northern California. We are seeking a highly organized, detail-oriented, and motivated Sales & Key Accounts Coordinator to support our sales organization and help manage the execution of our key retail account programs.
This position combines sales administration, key account coordination, retail programming, and sales reporting. The ideal candidate is comfortable working with data, communicating with retail buyers and supplier partners, managing multiple priorities, and taking ownership of projects from start to finish.
This is a fast-paced position requiring exceptional attention to detail, strong Excel skills, proactive communication, and a solutions-oriented mindset.
Success in this role requires someone who can balance routine administrative responsibilities with the changing demands of a growing sales organization.
Key Account Management & Chain Support
- Support the Director of Sales in the coordination and execution of chain account programs across grocery, convenience, specialty retail, and other key account channels.
- Maintain retailer item authorization records, pricing files, promotional calendars, and account-specific product information.
- Prepare and submit new item presentations, authorization forms, product specifications, and other required retailer documentation.
- Coordinate chain promotional programs, including advertisements, displays, seasonal initiatives, and new product launches.
- Monitor key account performance, identify distribution gaps, and communicate opportunities to sales leadership.
- Assist with retail category reviews, business presentations, and account planning.
- Coordinate with retail buyers, supplier representatives, and internal sales teams to ensure timely execution of approved programs.
- Track retail resets, new item placements, and promotional compliance.
- Assist with chain inventory projections and purchase order coordination to support program execution.
- Generate, maintain, and distribute routine sales reports, performance trackers, and distribution gap reports.
- Monitor sales performance against established goals and identify opportunities requiring follow-up.
- Prepare supplier-specific sales reports and business updates.
- Maintain accurate reporting tools and spreadsheets used by sales leadership.
- Support the tracking and verification of sales incentives and performance programs.
- Assist with sales forecasting, promotional analysis, and inventory planning.
- Maintain accurate customer, product, and pricing information within company systems.
- Manage cost files, pricing updates, and retailer-specific product information.
- Enter and coordinate chain purchase orders and customer orders.
- Assist with inside sales activities and customer inquiries.
- Coordinate promotional billback documentation and reconciliation with the Finance department.
- Prepare sales materials, price lists, product information, sell sheets, and presentations.
- Support weekly sales communications and email marketing initiatives.
- Assist with new account setup and maintain data integrity across company systems.
Communication & Cross-Department Coordination
- Serve as an administrative point of contact between Sales, Purchasing, Finance, Operations, and supplier partners.
- Communicate chain programming, promotional updates, and account requirements to the sales team.
- Follow up on outstanding tasks, submissions, and account-related requests.
- Support sales meetings, conference calls, and internal communications.
- Assist with new employee onboarding and sales department training coordination.
- Review assigned operational service reports and communicate discrepancies.
- Provide general office support and departmental coverage as needed.
Qualifications:
Required
- High school diploma or equivalent.
- Minimum two years of administrative, sales support, or related office experience.
- Strong proficiency in Microsoft Excel, including formulas, data management, filtering, and reporting.
- Working knowledge of Microsoft Outlook, Word, and PowerPoint.
- Excellent written and verbal communication skills.
- Strong organizational skills and ability to manage competing deadlines.
- Exceptional accuracy and attention to detail.
- Ability to work independently, take initiative, and solve problems.
- Professional and confident communication with customers, coworkers, and business partners.
Preferred
- Experience in beverage distribution, consumer packaged goods (CPG), grocery, or retail sales.
- Previous experience supporting chain accounts or retail buyers.
- Familiarity with retailer new item submissions, promotional programs, and pricing structures.
- Experience with sales reporting, inventory forecasting, and purchase order management.
- Experience with Encompass or similar ERP and distribution management systems.
- Advanced Excel skills, including pivot tables, lookups, and analytical reporting.
- Associate's or bachelor's degree in business, marketing, or a related field.
- Competitive hourly compensation
- Medical and dental insurance.
- Paid vacation and holidays.
Benefits are subject to eligibility requirements and applicable company policies.
What We're Looking For
We're looking for someone who takes pride in accuracy, enjoys solving problems, and understands the importance of following through.
Our ideal candidate doesn't simply complete assigned tasks. They recognize opportunities to improve processes, communicate proactively, and help the sales team operate more effectively.
We value accountability, teamwork, initiative, and a desire to win. If you enjoy a dynamic work environment where your contributions directly support business growth, we'd like to hear from you.
Additional Information
This job description is intended to describe the general nature and responsibilities of the position and is not an exhaustive list of duties. Additional responsibilities may be assigned based on business needs.
Employment with Delta Pacific Beverage Company, LLC is at will.