Sales Executive - Restaurant Technology

Foodtronix; Grapevine (TX); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Medical, dental and vision options

Paid time off and holidays

Laptop and mobile phone provided

Mileage reimbursement

401k matching

Job summary

FoodTronix, a 26-year-old restaurant technology company in Grapevine, TX, seeks a Restaurant Liberator in a hybrid, full-time role. You’ll manage full sales cycles—from lead to signature—with inbound, outbound, demos, and upsells across the DFW area.

You’ll build trust with independent restaurant owners, focusing on profitability and operations improvements, while meeting quota and expanding locations. Travel to local owner meetings is expected.

Qualifications

• 2–5 years of B2B sales with a proven quota track record.
• Experience selling to small business owners (restaurants, retail, hospitality).
• Consultative/solution selling, not transactional order-taking; close independently.

Responsibilities

• Drive revenue and hit quota by acquiring new restaurant customers and expanding revenue.
• Manage existing reseller relationships to drive revenue and opportunities.
• Run inbound/outbound prospecting, demos (remote/on-site), and close deals.
• Qualify deals against ICP and quantify impact on profitability/ops.
• Run discovery and demos in restaurant context, via Zoom/Teams or on-site.
• Quote, negotiate, and close hardware, software, and services; maintain clean pipeline.
• Maintain CRM with timely updates; forecast to VP of Sales; 90‑day handoff to implementation.

Skills

B2B sales

Full-cycle sales

Quota attainment

CRM familiarity

Restaurant sales

Education

High school diploma

Bachelor’s degree preferred

Tools

CRM (Salesforce/HubSpot)

POS/restaurant tech familiarity

Job description

Help independent restaurants fight back.

FoodTronix is a 26-year-old restaurant technology company in Grapevine, Texas. We build simple, reliable POS, phone, and related technology exclusively for independent, family-owned restaurants and bars — not chains. You will sell to owners with 1–5 locations who want a partner, not a processor lock-in. At FoodTronix we think of our sales professionals as "Restaurant Liberators" because they help restaurants break free from over priced, contract laden vendors that take advantage.

Our mission: To uplift, empower, and defend the little guys. We're pissed at the big guys crushing families.

Compensation, location, and type

• Base: $60,000–$65,000
• On-target earnings: $110,000–$120,000 at full quota
• High performers: $132,000+ for exceeding quota
• Performance-based commission on closed and collected revenue
• Full-time, exempt | Reports to the Vice President of Sales
• Hybrid: Grapevine, Texas office plus field sales across DFW

The role

The Restaurant Liberator is a quota-carrying sales hunter. You own the full sales cycle from lead to signature — inbound, outbound, demos (remote and on-site), and close without waiting on a founder. Then you hand off cleanly to implementation and come back for upsells, extra locations, referrals, and expansion.

Success means building trust with pragmatic restaurant owners, talking in operational terms (not tech jargon), and selling solutions that actually improve profitability and cut stress.

What you will do

• Drive revenue as an independant sales executive sourcing leads and converting through the funnel
• Hit quota through new restaurant customers and expansion revenue (POS, phone systems, integrated solutions, hardware, modules, services, and extra locations)
• Managing existing reseller relationships to drive revenue and identify new opportunities
• Work inbounds fast via chat, web forms, phone inquiries, and referrals — and run systematic outbound (cold calling, email, LinkedIn, and local networking)
• Qualify hard against our ideal customer profile, disqualify bad-fit deals early, and quantify the profit and operations impact
• Run discovery and demos in restaurant language, on Zoom/Teams or on-site, tailored to that operator’s type of restaurant
• Compete on total cost and freedom with transparent quotes, honest comparisons, and objection handling without high-pressure tactics
• Quote and close hardware, software, maintenance, and implementation; negotiate within approved guardrails; keep deals moving
• Run a clean pipeline keeping the CRM updated within one business day, weekly forecast to the VP of Sales, monthly cleanup of stale deals
• Hand off well to implementation, stay close for the first 90 days, then ask for referrals and expansion
• Feed the company competitive intel, product requests, and customer success stories
• Attend local restaurant-owner groups, chamber events, and trade shows, and re-engage dormant leads

What you need

• 2–5 years of B2B sales in technology, SaaS, or business services, with a proven quota track record
• Full-cycle hunter experience: you prospect, cold call, and build your own pipeline — not wait for a calendar of inbound only
• Experience selling to small business owners (restaurants, retail, hospitality, or similar)
• Consultative / solution selling, not transactional order-taking; you close independently
• Strong discovery, qualification, objection handling, and follow-up; comfortable managing 20–30 live opportunities
• Clear spoken and written English; demos in person and remotely
• Quick learner on CRM and restaurant POS; basic comfort with payments, networking, and cloud (or willingness to learn)
• Self-directed, accurate with forecasts and data, and consistent about next steps
• High school diploma required; bachelor’s degree preferred but not required
• Valid driver’s license and reliable transportation for on-site demos across DFW (most of the role is within about a 2-hour radius)
• Home office with reliable internet; occasional evenings or weekends for owner meetings or events

You’ll stand out if you have

• Restaurant industry background (worked in a restaurant, managed one, or sold into the vertical)
• DFW market knowledge and relationships with independent operators
• Salesforce, HubSpot, or similar CRM experience
• Familiarity with Toast, Square, Clover, or other POS systems (user or sales side)

How we win vs. the big guys

• 26-year reputation with relationship-first service for independents
• No forced credit card processor lock-in — customers keep their choice and often save thousands a year
• Phone system integration built for high-volume restaurant calling
• 24/7 US-based support from Grapevine restaurant specialists
• Offline functionality when the internet fails, so the restaurant is not dead in the water
• Medical, dental, and vision options
• Paid time off and company holidays
• Laptop, mobile phone, and demo equipment provided
• Mileage reimbursement for customer visits
• Matching 401k

Who this is for

You are resilient after a no, competitive about the number, honest about what the product can and cannot do, coachable, and accountable for wins and losses. You actually care whether independent restaurant owners succeed.

Foodtronix is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic.