Sales Executive

Formance; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive package including equity

Regular off-sites with the team in Europe and the US

Job summary

A leading fintech company is seeking a Senior Account Executive in the United States to drive sales in a fast-paced environment. The role involves enhancing lead generation and closing strategies while engaging with engineering and product teams. Ideal candidates will have over 4 years of B2B sales experience, a proven track record in the U.S. market, and a deep understanding of financial buyers. The position offers a competitive package including equity and opportunities for off-site team engagements.

Qualifications

• 4+ years of relevant B2B sales experience, ideally in fintech, banking, payments, or crypto.
• Proven track record in the U.S. market, closing mid-market or enterprise deals.
• Deep understanding of U.S. financial buyers, procurement, compliance constraints, and enterprise dynamics.

Responsibilities

• Enhance positioning, pitch, lead generation, and closing strategies.
• Secure deals with early adopters in new markets.
• Sell to engineering and product teams, working with key decision-makers.

Skills

B2B sales experience

Understanding of U.S. financial buyers

Familiarity with U.S. sales methodologies

Ability to identify ICPs

Adaptability in a fast-evolving market

Tools

Attio CRM

Job description

FORMATION is looking for a Senior Account Executive to join our team and drive the next phase of our growth in a fast-paced, high-performance environment.

We’ve recently launched our New York office to accelerate our expansion into the U.S. market. The U.S. is a strategic priority for Formance — home to a mature fintech ecosystem, sophisticated financial institutions, and platforms operating at global scale.

To support this growth, our revenue team already includes 7 people across BDR, AE, and Pre-Sales roles.

You’ll be at the heart of our go‑to‑market strategy: identifying, engaging, and closing high‑potential opportunities, while serving as a key link between our product and the market.

This is a hybrid and strategic role that blends sales ownership, client understanding, and collaboration with Product and Engineering. As one of our first commercial hires, you’ll help define our sales playbook, refine our positioning, and shape how customers discover and adopt our platform.

What you’ll do

In this position, you’ll be responsible for enhancing our positioning, pitch, lead generation, and closing strategies, while consistently securing deals with early adopters on new markets.

If you’re seeking a straightforward sales role with an established playbook and advanced CRM system (while we already have Attio that does the job pretty well), this may not be the right fit for you.

However, if you enjoy stepping out of your comfort zone, love closing deals, solving problems, and scaling processes to tackle new challenges, this role is perfect for you!

You’ll be selling to engineering and product teams, working with key decision‑makers. Your primary focus will be SaaS platforms, particularly vertical SaaS (e.g. in healthtech, wellness, and real estate). While our journey started thanks to our Open Source Ledger, which generated (and still generates) numerous inbound leads from companies around the world, we are also now looking to implement tactical outbound campaigns targeting defined markets.

Who you are

• 4+ years of relevant B2B sales experience, ideally in fintech, banking, payments, or crypto.
• Proven track record in the U.S. market, closing mid‑market or enterprise deals.
• Deep understanding of U.S. financial buyers, procurement, compliance constraints, and enterprise dynamics.
• Familiarity with U.S. sales methodologies: MEDDIC/MEDDPICC, pipeline hygiene, forecasting rigor.
• Ability to identify and target the right ICPs and buyer personas.
• Ability to test, iterate, and adapt quickly in a fast‑evolving market.
• Comfortable in a fast‑paced, resource‑constrained, builder environment.

Package

• We offer a competitive package including equity for employees. We organize regular off‑sites with the team in Europe and soon in the US!

About FORMANCE

Formance is building the next generation of financial infrastructure. Our platform gives fintechs, banks, and digital platforms the tools to build and track money movements with full transparency and control.

Starting with an Open Source Ledger (i.e. a database for financial transactions), we’re building a comprehensive suite of modern financial backend modules, including native and automated reconciliation, workflow engines, and connectors with various financial services providers — e.g. Stripe, Adyen, Modulr, Wise, Atlar. This unique approach has made us the trusted financial backend for leading SaaS companies and financial institutions like Booksy, Doctolib, and Liberis, along with many others worldwide. Our success stems from the trust in our open‑source foundation, the high level of programmability of our solutions, and our software‑first approach, moving beyond traditional payment business models.