Sales Engineer(Mid-Market)- Payroll

Socket.dev; United States; Hybrid; USD 108,000 - 145,000; Full time

Benefits offered by this job

Equity in a global, high-growth HR Saa

401(k) with 3% company match

$2,500 employee referral bonus

Medical, dental, and vision coverage

$1,920 annual wellness stipend

Headspace membership

Hybrid working model (NYC metro)

Generous PTO and holidays

Bob Balance Days

Birthday off

Home office allowance

Social Impact days

Dog-friendly office

Job summary

HiBob is seeking a skilled Sales Engineer to partner with Account Executives and cross-functional teams, delivering tailored demonstrations that map our HR SaaS to client business outcomes. You will translate payroll expertise into actionable, customer-facing guidance and collaborate across Sales, Product, and Services to address complex needs.

Applicants should have strong US payroll knowledge, cloud/API skills, and exceptional communication.

Qualifications

• 3+ years in pre-sales Sales Engineering for SaaS/B2B.
• Experience handling payroll in a US-based org and payroll workflows.
• Ability to translate complex tech into business value.
• Knowledge of cloud platforms, APIs, and security.
• Strong communication with diverse stakeholders.
• Experience with CRM and sales enablement tools.
• Willingness to work across time zones.
• Payroll/HR certifications (CPP, FPC, SHRM-CP, PHR) as a bonus.

Responsibilities

• Deliver tailored technical demonstrations linking features to business outcomes.
• Lead discovery sessions with stakeholders to uncover KPIs and pain points.
• Explain US payroll workflows and compliance to non-technical audiences.
• Co-create solutions addressing customer pain points and objectives.
• Translate requirements into actionable technical solutions.
• Collaborate with Sales, Product, and Services teams.
• Provide feedback to product teams to evolve the platform.
• Use data analytics and CRM to track engagement and improve strategies.
• Identify and mitigate technical risks in pre-sales and implementation.
• Lead internal enablement on US Payroll and best practices.

Skills

Sales Engineering

US payroll knowledge

Consultative selling

CRM tools

APIs & integrations

Security principles

Communication

Cross-functional collaboration

AI tools familiarity

Multilingual skills (bonus)

Education

CPP / FPC / SHRM-CP / PHR certifications

Tools

CRM systems

Cloud platforms

API integrations

Security best practices

Job description

At HiBob, we believe work should be human, transparent, and empowering — and we’re on a mission to transform the HR experience with our innovative SaaS platform. We’re looking for a passionate, curious, and technically adept Sales Engineer who’s eager to grow, collaborate, and make a real impact. Our ideal candidate possesses general knowledge of the HR industry, business practices, and software systems, and has the ability to communicate the differentiated value of our platform.

In this role, you’ll partner closely with our Account Executives, Product, Customer Success, and Professional Services teams to bring our products to life for customers. You’ll be a key connector between technical solutions and business outcomes — helping our clients understand how HiBob can transform their people operations and culture.

If you thrive on learning, enjoy solving problems creatively, and love working in a team that values openness and growth, this is the place for you.

Candidates should be willing to work across multiple time zones primarily within regular business hours.

We want to hear from you if you have:

• 3+ years of experience in a pre-sales Sales Engineering/Solutions Consulting role
  supporting SaaS and B2B software sales.
• Hands-on experience managing, running, or selling payroll at a US-based organization, with a strong understanding of payroll workflows, compliance, and common operational pain points.
• Strong working knowledge of US payroll processes and the ability to translate payroll expertise into clear customer-facing recommendations and demonstrations.
• Strong consultative selling skills with ability to translate complex technical details into
  business value.
• Knowledge of cloud platforms, API integrations, and security principles.
• Excellent communication and interpersonal skills to engage diverse stakeholders,
  including non-technical audiences.
• Proven problem-solving abilities, adaptability, and a growth mindset.
• Experience working with CRM and sales enablement tools to leverage data for decision
  making.
• Ability to work effectively both independently and collaboratively across teams
• Comfortable using AI tools to boost productivity and buyer engagement; experience
  with generative AI (like ChatGPT or similar) is a plus, but curiosity and a willingness to
  explore new technologies matter more.
• Preferred: recognized payroll or HR certifications such as Certified Payroll Professional (CPP), Fundamental Payroll Certification (FPC), SHRM-CP, or PHR.
• Bonus: Multilingual skills.

What will you do?

• Prepare and deliver tailored, engaging technical demonstrations that clearly connect our platform’s features to customers’ unique business challenges and people-first goals.
• Lead multi-threaded discovery sessions with diverse stakeholders to uncover KPIs, strategic initiatives, payroll workflows, compliance requirements, and pain points.
• Use payroll expertise to explain US payroll workflows, compliance considerations, and common customer pain points in clear, accessible language for both technical and non-technical audiences.
• Build genuine partnerships with customers through consultative conversations that uncover pain points and strategic objectives—co-creating solutions that drive meaningful outcomes.
• Translate customer requirements into actionable technical solutions, with particular focus on US payroll processes, operational needs, and the employee experience.
• Collaborate cross-functionally with Sales, Product, and services teams to understand and translate customer requirements into actionable technical solutions.
• Champion the voice of the customer by providing clear, prioritized feedback to product teams, influencing the evolution of HiBob’s platform to better serve the people and organizations we support.
• Leverage data analytics and CRM tools to identify customer needs, track engagement, and drive continuous improvement in sales strategies.
• Proactively identify and mitigate technical risks during pre-sales and implementation phases.
• Lead internal enablement sessions and share best practices on the technical and operational aspects of US Payroll, helping sales teams build confidence in customer conversations.
• Develop knowledge of integration technologies (APIs, webhooks) and security compliance to ensure customer solutions are scalable and secure.
• Embody HiBob’s valuesby fostering a positive, inclusive environment where teamwork and open communication drive success.

Base salaries for this role range from $108,000 - $145,000 per year. Additionally this role has a variable compensation component.

As an HR company, HiBob seeks to create a best-in-class employee experience for all Bobbers. We take immense pride in the diversity of our team and in creating an environment that is fair and equitable for all. Ensuring pay equity across race, gender, and all other forms of diversity is pivotal to this mission.

When determining salary ranges for our roles, we look at external market data and the salaries of Bobbers holding the same or similar roles. Our pay bands are wide because great candidates come to us with a broad range of experience and skill sets. When making individual pay rate decisions, we take into account the candidates’ depth of experience, their qualifications relative to incumbent employees, and their location-among other factors.At HiBob, our people are at the heart of everything we do.

We’re building a global village of ambitious, thoughtful, and talented Bobbers who want to do the best work of their careers. With a vibrant NYC office and remote teammates across the country, we’ve created an environment where people can be themselves, grow quickly, and make a real impact.

Joining HiBob means working alongside exceptional people while being supported with competitive compensation, comprehensive benefits,andpre-IPO equity, including the perks below.

Ownership & Financial

• Equity in a global, high-growth HR tech SaaS leader
• 401(k) with a 3% company match effective the month following your start date
• $2,500 employee referral bonus

Health & Wellbeing

• Medical, dental, and vision coverage from day one
• $1,920 annual wellness stipendto support your physical and mental wellbeing
• Annual Headspace membershipand expanded wellness benefits

Workplace Flexibility

• Hybrid working modelfor Bobbers in the NY metro area
• Temporary work from anywhere for up to 2 months per year(after 6 months)

Work-Life Balance

• Generous paid time off and company holidays to rest, recharge, and enjoy
• Bob Balance Days–4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
• Your birthday off— plus a special gift from us

Work From Home

• Home office allowanceto set up your ideal workspace

Community & Culture

• Two paid Social Impact dayseach year to give back to causes you care about
• Frequent team and company social events, both in-person and virtual
• Dog friendly office

If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!

Location Eligibility:

While this is a remote position, HiBob is currently authorized to hire in the following states: AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, MA, MD, MN, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, WA. Candidates must reside in one of these states to be considered for employment

Join HiBob and be part of a dynamic, people-centric organization where your impact will shape the future of work.