Sales Engineer - Analytical Instrumentation (SW US)

UNAVAILABLE; Alabama; On-site; USD 79,000 - 141,000; Full time

Benefits offered by this job

401(k) with company match

Employee stock purchase plan

Medical and dental plans

Paid time off

Job summary

Bruker is seeking a Sales Engineer for the Southwest U.S. region to bridge customer needs and technical solutions. You will drive revenue growth through direct and channel activities, support demonstrations, and guide commercial execution.

The role requires 3–6+ years in technical sales, experience with analytical instrumentation, and the ability to travel 50–60% within the region. Partner collaboration and CRM proficiency are essential for success.

Qualifications

• 3–6+ years of experience in technical sales.
• Experience with analytical instrumentation strongly preferred.
• Willingness to travel 50–60% within region.
• Proven success managing both direct accounts and channel partners.

Responsibilities

• Plan, organize, coordinate, and execute the company’s sales plan in Southwest region of US for the Elemental Analysis Product line.
• Manage the full sales cycle from prospecting to quotation, negotiation, and close.
• Deliver product presentations and technical seminars (in-person and virtual)
• Support RFP/RFQ responses with technical content and application expertise
• Provide pre-sales consultation on system configuration, compliance requirements, and workflows
• Establish professional competence with latest sales methods and techniques
• Maintain accurate funnel management and forecasting in CRM.
• Regular reporting on status and progress to Regional Sales Managers
• Sales territory strategic and tactical planning and execution in collaboration with channel partners
• Support partners during customer meetings, demos, and deal progression
• Develop and deliver partner training materials, playbooks, and application notes to partners
• Provide accurate forecasting and market trends in the territory
• Assist with channel partner lead flow, bookings, and trainings within the crm system.
• Ensure partners are equipped to independently identify opportunities and close business
• Ensure partner alignment with pricing, positioning, and competitive strategy.
• Develop deep knowledge of regional markets, including key accounts, verticals, and competition
• Represent the company at trade shows, customer events, and technical seminars
• Build relationships with key decision-makers.
• Provide guidance on regulatory standards, industry requirements, and best practices
• Support development of application-specific messaging and value propositions

Skills

Sales experience

Channel partner management

Technical product knowledge

CRM proficiency

Travel willingness

Education

Bachelor’s or Master’s degree in Chemistry, Engineering, Material Science, or related field

Tools

MS Office

Job description

Bruker is seeking a Sales Engineer for the Southwest U.S. region to bridge customer needs and technical solutions. You will drive revenue growth through direct and channel activities, support demonstrations, and guide commercial execution.

The role requires 3–6+ years in technical sales, experience with analytical instrumentation, and the ability to travel 50–60% within the region. Partner collaboration and CRM proficiency are essential for success.