Sales Enablement Specialist

West Fraser; Memphis (TN); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Benefits from Day 1

On-the-job training

Internal promotion culture

Medical, Dental & Vision

401K with match

Employee Stock Purchase Plan

Life Insurance

Disability Insurance

Paid vacations & holidays

Job summary

West Fraser is seeking a Sales Enablement Specialist to develop and improve onboarding, training, and enablement resources. You will document sales processes, partner with cross-functional teams, and maintain a centralized library of guidelines and materials.

The role supports end-to-end sales activities from customer setup to invoicing. Ideal candidates have a bachelor’s degree and 0–3 years in sales/operations or training, strong written communication, and proficiency with Microsoft 365.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 0–3 years of experience in sales, sales operations, training, customer service or related field preferred.
• Strong written communication skills with clear, organized procedures and materials.
• Proficiency with Microsoft 365 applications; process documentation or training content development is a plus.
• Curiosity, initiative, adaptability, and willingness to learn in a dynamic environment.

Responsibilities

• Develop and continuously improve onboarding, training, and enablement materials (job aids, presentations, videos, etc.).
• Document and maintain sales processes, procedures, and operating guides.
• Collaborate with Sales and cross-functional teams to identify gaps and drive improvements.
• Maintain centralized repository of sales documentation and training resources.
• Support communication and adoption of new processes, systems, policies, and standards through workshops and training.
• Develop working knowledge of West Fraser products and end-to-end sales processes to support enablement efforts.
• Handle special projects and other duties as assigned.

Skills

Written Communication

Interpersonal Skills

Project Management

Teamwork

Change Management

Education

Bachelor’s degree in Business Administration, Communications, Education, Organizational Development, Operations, Information Systems, or related field

Tools

Microsoft 365 (Word, Excel, PowerPoint, Teams, SharePoint)

Job description

The primary responsibility of this position is to support the development, documentation, and continuous improvement of Sales processes, training, and enablement resources. The Sales Enablement Specialist works with Sales and cross-functional partners to understand how work is performed, translate complex processes into clear and practical guidance, and maintain materials that help employees perform their roles consistently and effectively. This position contributes to the organization by improving new-hire onboarding, increasing adoption of standard Sales processes, and providing Sales employees with current, accessible resources covering the end-to-end sales lifecycle, including customer setup, quoting, order entry, fulfillment, delivery, invoicing, and related activities.

What You Will Do

• Develop, maintain, and continuously improve onboarding, training, and enablement materials, including job aids, presentations, videos, and other learning resources that help Sales employees ramp up quickly and perform effectively.
• Document and maintain sales processes, procedures, business rules, and Sales Operating Guides, translating complex business activities into clear, practical guidance and job aids.
• Partner with Sales and cross-functional teams to gather information, document ways of working, identify process gaps, and support continuous improvement initiatives.
• Maintain a centralized repository of sales documentation, training resources, and operational standards, ensuring content remains current, organized, and easily accessible.
• Support the communication, training, and adoption of new processes, systems, policies, and operating standards through workshops, training sessions, and related learning activities.
• Develop working knowledge of West Fraser's products, customers, systems, and end-to-end sales processes to effectively support enablement and process documentation efforts.
• Special projects and other duties as assigned.

What You Will Need

• Bachelor’s degree in Business Administration, Communications, Education, Organizational Development, Operations, Information Systems, or a related field preferred. An equivalent combination of education and relevant experience may be considered.
• 0-3 years of experience in sales, sales operations, training, customer service, business operations, or a related field preferred.
• Strong written communication skills, including the ability to create clear, concise, and well-organized procedures, job aids, training materials, and business communications.
• Proficiency in Microsoft 365 applications, including Word, Excel, PowerPoint, Teams, and SharePoint; experience with process documentation, training content development, or business systems is a plus.
• Demonstrated curiosity, initiative, adaptability, and willingness to learn in a dynamic and evolving business environment.

What Makes You Stand Out

• Written and Oral Communication
• Interpersonal Skills
• Project Management
• Teamwork
• Change Management

Outstanding Benefits Package Including

• Benefits starting Day 1
• Competitive starting pay
• On-the-job training
• A culture that strongly believes in promoting from within
• Medical, Dental & Vision
• 401K with company match and additional retirement contribution
• Employee Stock Purchase Plan
• Life Insurance
• Disability Insurance
• Paid vacations and holidays

West Fraser is a diversified wood products company producing lumber, OSB, LVL, MDF, plywood, pulp, newsprint, wood chips, and energy with over 60 facilities in Canada, the United States, and Europe. We are the largest lumber producer in North America, a leading global manufacturer of wood-based panels, and the world’s largest producer of oriented strand board (OSB).

We are a growing company, believe strongly in promoting from within, and pride ourselves on providing a challenging environment with continuous development. The successful candidate should be interested in future growth opportunities within the company.

West Fraser is an Equal Opportunity Employer M/F/V/D & Drug-Free Workplace (DFW)