Sales Enablement Program Manager

Ibotta; United States; Hybrid; USD 115,000 - 125,000; Full time

Job summary

Ibotta is seeking a Sales Enablement Program Manager in Denver, CO. This hybrid role focuses on empowering the sales team through strategic training and resource creation, with responsibilities including program ownership and cross-functional collaboration. Ideal candidates will have extensive experience in sales enablement and a strong understanding of market dynamics.

Benefits

Flexible time off

Benefits package (medical, dental, vision)

Employee Stock Purchase Program

401k match

Paid parking and snacks in office

Qualifications

• 6+ years of experience in a sales enablement role.
• Strong background in sales or marketing.
• Experience managing content within sales enablement platforms.

Responsibilities

• Manage enablement programs from planning to execution.
• Develop sales tools, like playbooks and presentations.
• Lead training sessions on sales technologies.

Skills

Sales enablement

Program management

Communication

Strategic thinking

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Salesforce

Highspot

Job description

Ibotta is seeking a highly motivated and experienced Sales Enablement Program Manager to join our innovative team and contribute to our mission to Make Every Purchase Rewarding.

This role will own specific enablement initiatives from start to finish, ensuring they run smoothly and equipping the sales team with what they need to succeed in the field - from resources, to trainings, tech stack, analytics and more. As a true utility player, you will be focused on program execution, sales team impact and be instrumental in empowering our sales team with the knowledge, skills, and resources needed to excel.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

What you will be doing:

Program Ownership: Manage dedicated enablement programs (e.g., new product launches, publishers, internal sales process changes, support development & lead delivery of new sales plays) from planning, execution, to analysis to ensure successful adoption by sales team

Resource Creation: Develops all necessary program-specific sales tools, like playbooks, presentations, FAQs, client outreach templates, and quick guides.

Direct Training & Support: Lead program-specific training sessions, live demos of technical platform (e.g, Salesforce, Self-Service Tools) and continuous education (reinforcement, sales application and analytics); You will own the strategy, content development and lead these trainings to enhance selling.

Internal Communications: Handles regular communications related to their programs and other sales initiatives (e.g,. N2K), keeping the sales team informed and engaged.

Cross-functional Collaboration: Partner closely with sales, product management, marketing, sales operations, and customer success teams

Performance Analysis: Monitor and analyze KPIs related to sales content and enablement initiatives. Leverage these insights to continuously refine strategies, optimize resources, and improve the overall effectiveness of the sales team

Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere

What we are looking for:

6+ years of experience in a sales enablement role or related function.

Bachelor's degree in Marketing, Business, Communications, or a related field.

A strong background in sales or marketing, with a consistent record of ideating and deploying effective sales, marketing and enablement strategies.

Proven track record of developing and executing successful sales training and enablement strategies that drive measurable results.

Strong preference for candidates who have worked in or around the CPG industry, particularly in the verticals of food, beverage, alcohol, beauty, personal care, and general merchandise.

Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present complex ideas.

Highly motivated with the ability to handle multiple projects and shifting priorities with ease

Able to operate independently with minimal supervision

Translational Proficiency: Proficient at translating complex product capabilities (e.g., measurement methodologies, AI-enabled software) into clear and compelling stories for both technical and non-technical audiences, and into practical training programs and supporting internal and external resources.

A strategic thinker with a deep understanding of market dynamics, customer needs, and competitive landscapes.

Technical Proficiency:

Experience managing and optimizing content within sales enablement platforms (e.g., Highspot)

Proficiency with CRM systems (Salesforce).

Advanced presentation skills.

A portfolio of work (e.g., training scripts, pitch decks, playbooks, content samples) that demonstrates your proficiency as a sales enablement leader is highly desirable

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

This position is located in Denver, CO, and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Lifestyle Spending Account, Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.

Base compensation range: $115,000 - $125,000. Equity is included in overall compensation package. Total compensation for this role also
includes a variable component in addition to base salary. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.

Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

Applicants must be currently authorized to work in the United States on a full-time basis.

Applicants are accepted until the position is filled.

For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

#LI-Hybrid

#BI-Hybrid

About the company

Ibotta is an American mobile technology company based in Denver, Colorado that provides cashback rebates to users for shopping at stores or purchasing products from companies that pay Ibotta a fee.

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