Sales Enablement & Marketing Coordinator

Heeter Printing Co; Canonsburg (Washington County); On-site; USD 60,000 - 75,000; Full time

Job summary

Heeter Printing Co. in Canonsburg, PA, seeks a Sales Enablement & Marketing Coordinator to bridge sales, marketing, and external agencies.

You will organize content, support CRM and reporting, and help drive revenue growth through targeted marketing operations and sales enablement. You will collaborate with sales leadership and marketing partners to ensure campaigns and collateral are aligned, maintain data integrity, and deliver timely insights for decision making.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in sales enablement, marketing coordination, marketing operations, or related B2B roles.
• Ability to travel up to 15% for trade shows or events.

Responsibilities

• Sales Support: organize, maintain and improve sales collateral, presentations, case studies, proposal templates, and customer resources while identifying content gaps.
• Reporting and CRM: Support HubSpot usage and ensure data is clean and accurate; maintain sales/marketing reporting and identify gaps.
• Customer Expansion: Support outbound sales, email campaigns, prospect engagement, and appointment generation; assist with account-based marketing for growth.
• Marketing Liaison: Coordinate communication and approvals between sales leadership, stakeholders, and external marketing partners; manage project execution.

Skills

HubSpot CRM

CRM management

Project management

Sales support

Content development

Data reporting

Microsoft Office

Communication

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

HubSpot

Excel

CRM dashboards

Job description

Description

The Sales Enablement & Marketing Coordinator serves as the operational and technical bridge between sales, marketing, leadership, and external agency partners. This role is responsible for ensuring marketing efforts directly support revenue growth by equipping sales teams with the tools, processes, content, technology, and insights needed to generate new business and expand customer relationships.

This position owns the execution and optimization of sales enablement, marketing operations, CRM management, sales and marketing reporting, and sales support initiatives across all business units. The role is highly collaborative and requires strong project management, communication, analytical, and organizational skills.

The ideal candidate is an experienced, hands-on marketing professional who is motivated by helping sales teams succeed, keeping work organized and moving forward, and making sure marketing efforts are executed consistently and effectively.

Responsibilities

• Sales Support: organize, maintain and improve sales collateral, presentations, case studies, proposal templates, solution stories and customer facing resources while identifying content gaps.
• Reporting and CRM: Support HubSpot utilization and ensure data is clean and accurate. Maintain responsibility of sales and marketing reporting to provide performance visibility to exective team and sales teams. Identify reporting gaps and work to implement improvements.
• Customer Expansion: Support outbound sales initiatives, incluidng email sequences, campaigns, prospect engagement and appointment generation activities. Conduct regular meetings with sales teams to identify opportunities for customer expansion, cross-selling, upselling and referral generation. Assist with account-based marketing activities for strategic growth.
• Marketing Liaison: Serve as primary connection between sales leadership, internal stakeholders and external marketing partner to coordinate all communication, approvals and project execution. Ensure marketing initiatives move efficiently through internal review and approval process, acting as internal project manager.

NOTE: This is an onsite position in Canonsburg, PA. Relocation assistance not provided therefore only local canddiates considered.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• Three to five years of experience in sales enablement, marketing coordination, marketing operations, CRM administration, sales support, business development support, or a related B2B environment.
• Ability to travel up to 15% to trade shows, sales engagement events or to differing facilities.

Ideal candidate will have

• Experience working with HubSpot or a comparable CRM and sales enablement platform.
• Experience maintaining CRM data, dashboards, reports, and sales support systems.
• Ability to independently provide internal project management while demonstrating organizational skills while managing multiple priorities and deadlines.
• Demonstrated written and verbal communication skills.
• Ability to work effectively with sales teams, leadership, external agencies, and cross-functional stakeholders with prior documented improvement to sales intitivates.
• Technical proficiency with Microsoft Office and business reporting tools.
• Strong attention to detail and follow-through.