Sales and Marketing Coordinator

Anserve, Inc.; Butler (NJ); Hybrid; USD 45,000 - 50,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Paid time off

401(k) eligibility

Job summary

Anserve, Inc. is seeking a Sales & Marketing Coordinator in Butler, NJ to support lead generation and marketing initiatives. This hybrid role requires strong sales and communication skills, managing CRM activities, and executing marketing campaigns. Compensation includes a base salary of $45,000–$50,000 with commission potential. The candidate must also be adaptable and willing to work flexible hours to meet client needs. Join us to contribute to our business growth and marketing strategies.

Qualifications

• Experience supporting or working closely with marketing teams preferred.
• Familiarity with CRMs, lead tracking, or sales pipelines strongly preferred.
• Working knowledge of digital marketing, SEO, and analytics is a plus.

Responsibilities

• Support sales team by tracking and reporting on inbound and outbound leads.
• Manage CRM activities including lead entry, updates, and reporting.
• Execute marketing campaigns in partnership with sales and external vendors.
• Analyze marketing performance metrics, including campaign effectiveness.

Skills

Strong sales mindset with a passion for building relationships

Excellent writing and communication skills

Highly organized with strong follow-up skills

Adaptable and solution-oriented

Education

Experience supporting or working closely with marketing teams

Familiarity with CRMs, lead tracking, or sales pipelines

Job description

The Sales & Marketing Coordinator supports lead generation, business development, and marketing initiatives that drive company growth. This hybrid role combines sales outreach, CRM management, trade show engagement, and digital marketing support. The position is based in Butler, NJ and requires 3 in-office days per week for candidates within 30 miles.

DUTIES & RESPONSIBILITIES

Sales & Business Development Support

• Support the sales team by generating, qualifying, tracking, and reporting on inbound and outbound leads
• Engage with prospects via phone, email, events, and trade shows to gather information and identify sales opportunities
• Manage CRM activities including lead entry, updates, follow-ups, reporting, and pipeline tracking
• Track lead sources, conversion metrics, and overall sales activity performance
• Assist in the preparation of sales materials, presentations, and proposals
• Collaborate with sales leadership to align marketing initiatives with revenue and growth goals
• Actively sell to prospects, manage the sales process from lead to close, and earn commission on generated revenue

Marketing & Brand Development

• Serve as the primary liaison with external marketing partners, tracking campaign progress and deliverables
• Plan, coordinate, and execute marketing campaigns in partnership with sales and external vendors
• Create, curate, and manage company content from concept to publication, including blogs, case studies, videos, and photography
• Maintain and update blogs and case studies based on industry trends and relevant topics
• Promote company initiatives and activity to internal teams and external audiences
• Leverage social media to increase brand awareness, support sales initiatives, and grow targeted audiences by industry and geography
• Innovate and execute digital marketing campaigns and brand initiatives aligned with business objectives
• Identify, evaluate, and recommend trade shows, sponsorships, and industry events
• Coordinate logistics and travel for trade shows, client interactions, and external events
• Represent the company at trade shows and industry events to initiate conversations and capture leads
• Monitor competitor activity and identify market opportunities
• Analyze and report on marketing performance metrics, including campaign effectiveness, engagement & growth
• Interpret Google Analytics and SEO performance data to identify opportunities for improved lead generation

Performs other duties as assigned

PERFORMANCE EXPECTATIONS

• Marketing initiatives consistently support qualified lead generation and sales pipeline growth
• Actively engage in selling, converting qualified leads into closed business, meeting or exceeding individual sales and commission goals
• Sales teams receive timely, accurate, and well-documented leads that enable effective follow‑up
• Trade shows and events produce meaningful prospect engagement, qualified leads, and actionable follow‑ups
• CRM data is consistently accurate, up to date, and supports reliable reporting and sales forecasting
• The coordinator operates as a trusted, proactive partner to sales leadership, contributing to alignment between marketing and revenue goals

REQUIRED SKILLS/ABILITIES

• Strong sales mindset with a passion for building relationships and closing opportunities
• Confident communicator comfortable speaking with prospects, clients, and executives
• Ability to connect marketing activity to sales outcomes
• Excellent writing, communication, and presentation skills (samples may be requested)
• Highly organized with strong follow‑up and time‑management skills
• Comfortable working toward goals, deadlines, and performance metrics
• Self‑motivated, competitive, and resilient
• Professional demeanor in both virtual and in‑person environments
• Adaptable and solution‑oriented when priorities shift
• Enjoys learning and continuous improvement
• Able to work independently while collaborating cross‑functionally
• Adheres to Anserve’s core values

EDUCATION AND EXPERIENCE

• Experience supporting or working closely with marketing teams preferred
• Familiarity with CRMs, lead tracking, or sales pipelines strongly preferred
• Working knowledge of digital marketing, SEO, and analytics is a plus

Compensation & Schedule

• Salary range: $45,000–$50,000 annually
• Training Period: The first 2 months will involve shadowing our Director to learn our sales process, products, and client approach.
• Commission Structure:
• Months 3–4: Independent sales with Director oversight; earn 5% commission on each sale
• After 4 months: Fully independent role with 10% commission on all sales generated
• Work Hours: Flexible and client-driven; candidates must be willing to work non‑traditional or occasional odd hours to accommodate client needs.
• Responsibilities Split: Approximately 25% marketing support and 75% sales, including outreach, follow‑ups, and promotional initiatives.
• Benefits include medical, dental, vision, EAP, paid time off, paid holidays, and 401(k) eligibility.

SUPERVISORY REQUIREMENTS

• None.

TRAVEL REQUIREMENTS

• This position requires some travel (trade shows, in‑person client meetings, etc.).

PHYSICAL REQUIREMENTS

While performing the duties of this job, the employee is:

• Regularly required to sit, talk, use repetitive motion, type, and hear.
• Frequently required to stand, walk, and climb stairs.

ADA Disclaimer: In developing this job description, care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case‑by‑case basis.

We are an equal opportunity employer and value diversity at all levels of the organization.