Sales Enablement & Market Intelligence Manager

VITRONIC Machine Vision; Rockville (MD); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health, Dental, Vision coverage

Retirement plan: Simple IRA & Roth IRA

Short-Term Disability

Paid Vacation and Sick Days

Job summary

VITRONIC Machine Vision Inc. seeks a Sales Support & Market Intelligence Manager – Automated Traffic to empower the sales team with data-driven insights, compelling proposals, and competitive positioning in municipal and government projects.

You will develop high-quality sales materials, coordinate responses to RFPs/RFIs/RFQs, maintain dashboards, and collaborate with product, engineering and legal teams to align messaging with market needs. Willingness to travel.

Qualifications

• Bachelor’s degree or equivalent work experience.
• Minimum 5 years sales experience, with 2 years in Public Safety, ITS, or Automated Traffic Enforcement sector.
• Proven track record of securing large government contracts and managing multi-million dollar accounts.
• Strong understanding of governmental procurement processes, RFP management, and compliance frameworks.
• Exceptional communication, negotiation, and stakeholder management skills.

Responsibilities

• Provide day-to-day support to the sales team across the full sales cycle, from lead qualification through contract award.
• Develop and maintain high-quality sales materials, including presentations, proposals, case studies, and ROI models.
• Coordinate with sales and the bid manager to support responses to RFPs, RFIs, and RFQs, ensuring compliance with government procurement requirements.
• Maintain and improve proposal content libraries and standardized response templates.
• Assist with pipeline tracking, forecasting, and CRM data management.
• Conduct in-depth research on market trends, customer needs, regulatory changes, and funding opportunities in automated traffic enforcement.
• Monitor and analyze competitor solutions, pricing strategies, partnerships, and contract wins/losses.
• Produce regular intelligence reports, dashboards, and executive briefings.
• Identify new market opportunities, geographic expansion areas, and emerging technologies.
• Perform win/loss analysis with the sales team to identify key drivers of sales performance.
• Support territory planning, account targeting, and market segmentation using data-driven insights.
• Collaborate with sales leadership to refine go-to-market strategies and messaging.
• Provide actionable recommendations to improve sales effectiveness and positioning.
• Work closely with product management, engineering, legal, finance, and operations teams to support deal development and execution.
• Ensure alignment between sales strategy, product capabilities, and market demands.
• Support internal communication of market trends and customer insights.
• Develop dashboards and reporting tools to track sales performance, market activity, and competitive positioning.
• Ensure data quality, consistency, and accessibility for decision-making.

Skills

Communication

Negotiation

Stakeholder management

Data-driven decision making

Travel willingness

Education

Bachelor’s degree in Business/related field

Tools

CRM systems (Salesforce)

Microsoft Office / Excel

RFP management tools

Job description

VITRONIC Machine Vision is the world's leading innovation driver for industrial image processing and automated traffic enforcement equipment. VITRONIC develops specialized products and software for image-based quality inspection, identification, and process optimization.

VITRONIC's forward-looking solutions help shape a safe and sustainable world. The limits of what is feasible are constantly being questioned to achieve the highest quality and productivity for companies in automotive, healthcare, transportation, automation, and logistics. Collaboration with our customers allows them to fully exploit technological capabilities and process efficiencies. Joint success forms the basis of long-term relationships with companies and counties like Montgomery County, BMW, Daimler, DHL, UPS, Toll Collect, Fresenius, and Sanofi, as well as public sector clients.

Since its foundation in 1984, VITRONIC has consistently grown, with operations on five continents, over 80 countries, and approximately 1,300 employees. VITRONIC systems are developed and produced at the company headquarters in Wiesbaden, Germany. VITRONIC North America is headquartered in Louisville, KY.

Position Overview

VITRONIC Machine Vision is seeking a Sales Support & Market Intelligence Manager – Automated Traffic. This role is responsible for enabling sales success and strengthening competitive positioning within the automated traffic enforcement industry. This role combines hands‑on sales support with strategic market analysis to help win and retain municipal and government clients. The position delivers actionable insights, supports proposal development, and equips the sales team with the tools, data, and messaging needed to succeed in complex public sector procurement environments.

The Senior Implementation Manager – Automated Traffic Enforcement reports to the Vice President Sales – BU Traffic

Key Responsibilities:

• Provide day-to-day support to the sales team across the full sales cycle, from lead qualification through contract award.
• Develop and maintain high-quality sales materials, including presentations, proposals, case studies, and ROI models.
• Coordinate with sales and the bid manager to support responses to RFPs, RFIs, and RFQs, ensuring compliance with government procurement requirements.
• Maintain and improve proposal content libraries and standardized response templates.
• Assist with pipeline tracking, forecasting, and CRM data management.
• Conduct in-depth research on market trends, customer needs, regulatory changes, and funding opportunities in automated traffic enforcement.
• Monitor and analyze competitor solutions, pricing strategies, partnerships, and contract wins/losses.
• Produce regular intelligence reports, dashboards, and executive briefings.
• Identify new market opportunities, geographic expansion areas, and emerging technologies.
• Perform win/loss analysis with the sales team to identify key drivers of sales performance.
• Support territory planning, account targeting, and market segmentation using data-driven insights.
• Collaborate with sales leadership to refine go-to-market strategies and messaging.
• Provide actionable recommendations to improve sales effectiveness and positioning.
• Work closely with product management, engineering, legal, finance, and operations teams to support deal development and execution.
• Ensure alignment between sales strategy, product capabilities, and market demands.
• Support internal communication of market trends and customer insights.
• Develop dashboards and reporting tools to track sales performance, market activity, and competitive positioning.
• Ensure data quality, consistency, and accessibility for decision-making.

Minimum Qualifications:

• Bachelor’s degree in Business, Public Administration, Marketing, related field or equivalent work experience.
• Minimum 5 years’ sales experience, with 2 of those years in Public Safety, ITS, or Automated Traffic Enforcement Sector.
• Proven track record of securing large government contracts and managing multi-million dollar accounts.
• Strong understanding of governmental procurement processes, RFP management, and compliance frameworks.
• Exceptional communication, negotiation, and stakeholder management skills.
• Ability to facilitate harmonious business relationships across functions and at all levels.
• Willingness to travel to customer locations and the corporate office as needed.

Preferred Qualifications:

• MBA Preferred
• Health, Dental, and Vision coverage - company pays 90% of employee premiums.
• Retirement Plan - Simple IRA and Roth IRA with competitive options
• Short-Term Disability
• Paid Vacation and Sick Days

With your explicit consent which you provided as part of the application process, we will retain candidate personal data solely for the business purpose for which it was collected.

VITRONIC Machine Vision Inc. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status