Sales-Driven Social Media & Marketing Coordinator

El Paso Locomotive FC; El Paso (TX); On-site; USD 40,000 - 56,000; Full time

Job summary

El Paso Locomotive FC is seeking an entry-level Marketing Associate to drive data-driven campaigns across digital platforms, focusing on ticket and merchandise sales. The role emphasizes analytics, campaign optimization, and building the team’s digital presence.

Ideal candidates hold a Marketing-related degree and have 1 year of digital marketing or sales experience, with strong writing skills and a creative, detail-oriented mindset. Flexible hours are required during the baseball season.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• One year of experience in digital marketing, social media, or sales.
• Strong knowledge of social media platforms, digital ad tools, and analytics platforms.
• Excellent written and verbal communication skills.
• Creative mindset with attention to detail and brand consistency.
• Strong analytical skills and ability to interpret performance metrics.
• Highly motivated, sales-driven, and goal-oriented.
• Willingness to work flexible hours, including evenings, weekends, and holidays during the baseball season.

Responsibilities

• Develop, schedule, and execute social media and digital campaigns across platforms (Facebook, Instagram, X/Twitter, TikTok, LinkedIn, etc.).
• Create compelling content (graphics and video) that drives fan engagement and ticket/merchandise sales.
• Collaborate with Marketing, Ticketing, Retail, and Corporate Partnership teams to design digital sales campaigns that meet revenue goals.
• Collaborate with the VP of Business Strategy to track, analyze, and report on digital campaign performance using analytics tools.
• Optimize campaigns based on data insights to maximize ROI.
• Manage paid digital advertising campaigns (social media ads, Google ads, etc.).
• Assist with e-newsletters, website updates, and other digital communications to drive lead generation for sales teams.
• Support gameday and event operations by capturing live content and promoting ticket/merchandise offers.
• Stay current on social media and digital marketing trends and track KPIs to enhance revenue and brand strategies.
• Pitch creative concepts and contribute to Promotions & Marketing meetings for digital series, social content themes, and brand campaigns.
• Other duties as assigned.

Skills

Bachelor's degree in Marketing

One year in digital marketing

Social media platform knowledge

Excellent written communication

Verbal communication

Creative mindset

Analytical skills

Sales-driven

Flexible hours availability

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Adobe Creative Suite

Salesforce

Email marketing platforms

Job description

El Paso Locomotive FC is seeking an entry-level Marketing Associate to drive data-driven campaigns across digital platforms, focusing on ticket and merchandise sales. The role emphasizes analytics, campaign optimization, and building the team’s digital presence.

Ideal candidates hold a Marketing-related degree and have 1 year of digital marketing or sales experience, with strong writing skills and a creative, detail-oriented mindset. Flexible hours are required during the baseball season.