Sr. Director, Performance & Growth Marketing

Houston Dynamo FC; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Houston Dynamo FC is seeking a results-driven Senior Director of Performance & Growth Marketing to lead integrated marketing strategies across digital, CRM, and paid media. The role focuses on driving ticket sales, premium seating, sponsorship revenue, and fan engagement for both Dynamo and Dash.

The ideal candidate has 7+ years in progressive marketing leadership within sports or consumer-facing industries, with hands-on expertise in Salesforce, paid media, and CRM/email marketing.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Sports Management, Communications, or related field – required.
• Minimum of 7 years' experience of progressive marketing experience, including leadership responsibility.
• Minimum of 5 years leading performance marketing, CRM and growth marketing initiatives programs within sports, entertainment or consumer-facing organizations.
• Demonstrated proficiency across a full ecosystem of digital marketing and growth platforms, including paid media (Google Ads, Meta, TikTok), CRM and email marketing (Salesforce and marketing automation tools), and owned channels such as website and mobile app experiences.
• Strong understanding of CRM, email marketing, audience segmentation, and marketing automation.
• Preferred: Knowledge of the soccer landscape, supporter culture, and fan engagement strategies.
• Experience working with ticketing systems such as Ticketmaster, SeatGeek, or similar platforms.
• Strong executive communication skills with a focus on data storytelling and strategic clarity.
• Proven success driving direct revenue outcomes through digital marketing strategies.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint) – required.

Responsibilities

• Develop performance marketing strategies to drive revenue across tickets, memberships, premiums, and merch.
• Lead data-driven marketing to boost single-game ticket sales, fan acquisition, and database growth.
• Collaborate with Ticket Sales, BI, and Ticket Operations to align strategies with inventory and targets.
• Oversee marketing for ticketing products: single game tickets, memberships, premium seating, and groups.
• Translate ticketing priorities into integrated plans for measurement, attribution, segmentation, and ROI.
• Use customer data and market research to identify performance gaps and inform decisions.
• Lead lifecycle marketing using Salesforce to drive leads, nurture, conversion, retention.
• Partner with content and creative teams to support revenue and brand objectives.
• Lead cross-functional initiatives and foster collaboration within the marketing team.

Skills

Leadership

Performance marketing

CRM marketing

Data storytelling

Executive communication

Data-driven decision making

Education

Bachelor's degree in Marketing, Business Administration, Sports Management, Communications, or related field

Tools

Google Ads

Meta Ads

TikTok Ads

Salesforce

Marketing automation tools

Ticketing platforms (Ticketmaster/SeatGeek)

Job description

COMPANY BACKGROUND

The Houston Dynamo Football Club (HDFC) is a multi-faceted organization dedicated to inspiring and supporting soccer participation and growth in Houston, TX and beyond. The Club’s brands include men's and women's professional teams - the Houston Dynamo (MLS) and Houston Dash (NWSL), a development academy, Houston Dynamo Dash Charities, as well as Shell Energy Stadium and Houston Sports Park.

The Club has a rich history, including MLS Cup titles (2006, 2007) and in-season tournament championships for both the Dynamo (2018 and 2023) and Dash (2020) and is focused on building toward the next championships, inspiring and uniting the city of Houston through the sport of soccer and community outreach, and creating the most inclusive sporting experience and diverse fan base in the city and state.

PURPOSE OF THE JOB

Houston Dynamo FC is seeking a results-driven marketing leader with deep expertise in digital advertising, CRM marketing, audience development, marketing technology, and data analytics. This individual will work cross-functionally with Ticket Sales, Premium Sales, Partnerships, Content, Business Intelligence, and Operations teams to deliver measurable revenue growth and fan engagement for both the Dynamo and Dash.

The Senior Director of Performance & Growth Marketing is responsible for leading the integrated marketing strategies that drive ticket sales, premium seating, sponsorship revenue, merchandise sales, and fan engagement for the clubs. This leader oversees revenue-focused marketing initiatives across digital, social, CRM, content, paid media, fan acquisition, and retention programs while aligning with the club's overall business objectives. The role is the primary Marketing liaison to the Ticketing team, and partners closely with Corporate Partnerships, Business Intelligence, Communications, Community Relations, and Soccer Operations to maximize revenue opportunities and grow the club's fan base.

DUTIES AND RESPONSIBILITIES

• Develop and execute comprehensive performance marketing strategies to drive revenue across ticketing, memberships, premium hospitality, group sales, merchandise, and special events.
• Lead the development of data-driven marketing strategies focused on driving single game ticket sales revenue, fan acquisition, and database growth.
• Partner closely with Ticket Sales, Business Intelligence, and Ticket Operations teams to align marketing strategies with inventory levels, demand trends, and revenue targets and end-to-end purchase funnel across platforms.
• Oversee marketing efforts supporting ticketing products including single game tickets, memberships, premium seating, suites, group sales, and retention initiatives.
• Serve as the Marketing representative in Ticketing leadership meetings, aligning marketing strategies with pricing, inventory, and revenue objectives.
• Lead revenue marketing business reviews with key stakeholders and executive leadership, evaluating ticket sales performance and marketing effectiveness, while providing recommendations for optimization.
• Translate Ticketing priorities into integrated marketing plans the Digital Marketing team’s execution of campaign measurement, attribution, audience segmentation, and performance analysis to improve marketing efficiency and ROI.
• Utilize customer data and market research to identify performance gaps and inform strategic decisions.
• Lead the development of lifecycle marketing strategies leveraging Salesforce to drive lead generation, nurture and conversion workflows, retention, and repeat attendance.
• Partner with content and creative teams to ensure campaigns support both revenue and brand objectives.
• Lead cross-functional initiatives without direct authority, with the ability to influence, align, and manage up across senior leadership.
• Foster a culture of collaboration, innovation, and continuous improvement within the digital and overall marketing team.
• Other duties as assigned.

QUALIFICATION REQUIREMENTS

• Bachelor's degree in Marketing, Business Administration, Sports Management, Communications, or related field - required.
• Minimum of 7 years' experience of progressive marketing experience, including leadership responsibility.
• Minimum of 5 years leading performance marketing, CRM and growth marketing initiatives programs within sports, entertainment or consumer-facing organizations.
• Demonstrated proficiency across a full ecosystem of digital marketing and growth platforms, including paid media (Google Ads, Meta, TikTok), CRM and email marketing (Salesforce and marketing automation tools), and owned channels such as website and mobile app experiences.
• Strong understanding of CRM, email marketing, audience segmentation, and marketing automation.
• Preferred: Knowledge of the soccer landscape, supporter culture, and fan engagement strategies.
• Experience working with ticketing systems such as Ticketmaster, SeatGeek, or similar platforms.
• Strong executive communication skills with a focus on data storytelling and strategic clarity.
• Proven success driving direct revenue outcomes through digital marketing strategies.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint) – required.

KNOWLEDGE, SKILLS, ABILITIES, AND OTHER ATTRIBUTES

• Ability to diagnose complex performance and revenue challenges across the marketing funnel (acquisition, conversion, retention), identify root causes using data and fan insights, and develop actionable, revenue-driving solutions.
• Exceptional written and verbal communication skills, with the ability to translate complex data and marketing performance into clear, compelling narratives tailored to senior leadership, cross-functional stakeholders, and external partners.
• Proactive, innovative leader with a strong sense of ownership and accountability, capable of independently driving initiatives from concept through execution, optimization, and measurable business impact.
• Proven ability to lead, influence, and drive alignment across diverse teams and seniority levels
• Strong time management skills with the ability to work in a fast-paced environment and to balance multiple simultaneous projects and deadlines, including last-minute requests, in a timely manner.
• Maintains Organizational Core Competencies.

ORGANIZATIONAL CORE COMPETENCIES

• Accountable – Holds themselves (and when appropriate others) accountable for achieving goals and objectives.
• Collaborative – Works collaboratively with others to achieve organizational outcomes.
• Progressive – Open-minded, accepting, creative, and innovative in approach.
• Values Driven – Being ethical in decision making and operating with professional integrity.
• Agile – Achieves personal and organizational success within a changing, dynamic and complex environment. Ability to handle ambiguity.

OTHER INFORMATION

Diverse candidates of all backgrounds are welcome, and the Club seeks individuals passionate about sport, inspiring the city and devoted to the organization's growth. While duties and responsibilities vary across positions, we are seeking individuals who are accountable, collaborative, progressive, agile and ethical/values driven.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.