Sales-Driven Fitness Director

Workout Anytime Franchising Systems, LLC; Cookeville (TN); On-site; USD 42,000 - 65,000; Full time

Job summary

Workout Anytime Franchising Systems, LLC is seeking a fitness leader to drive club performance in Cookeville, TN. You will manage the fitness department, forecast programming goals, and oversee staff development.

The role emphasizes personal sales, staff training, and ensuring compliance with certification and safety standards. You will lead by example, maintain club quality, and optimize operations to meet budgeted targets.

Qualifications

• Certifications: Nationally accredited certification such as ISSA, NASM, NSCA, ACSM, ACE, or AFAA and current CPR. Must obtain prior to starting position.
• Education: Preferred B.S. in a health and fitness related field or Business.
• Experience: Minimum of 1 year of experience as a personal trainer preferred – management and sales experience preferred.

Responsibilities

• Ensure the fitness department generates the required number of monthly assessments/complimentary sessions necessary to achieve fitness programming goals.
• Responsible for 60%+ of sales performance through personal production.
• Responsible for hiring, training, and developing their team in a winning environment.
• Supervise and lead a team of Personal trainers to high level standards in sales, service, and science.
• Ensure that all training staff has either a valid and current personal training certification from a nationally accredited certifying body including but not limited to ACE, AFAA, NASM, NSCA, and ACSM OR a Bachelor’s Degree or higher in a related field such as Exercise Physiology, Kinesiology, Biomechanics, etc.
• Personally conduct fitness assessments, complimentary training sessions, and personal training sessions as required to maximize PT Sales and Retention.
• Help to ensure that the club is clean, well maintained, and that all equipment works properly.
• Reconcile all fitness programming revenue with sessions conducted and commissions to be paid and calculate and submit payroll for all fitness staff.
• Conduct on-going fitness and sales training with all fitness staff and ensure that all fitness staff maintains legally required certifications including CPR/AED.
• Provide ongoing education in the form of required reading for training staff on program design, functional exercise, nutrition, etc.
• Ensure all fitness staff maintains appropriate certifications including CPR/AED.

Job description

Ensure that the club meets its fitness programming sales goals and the fitness department meets or exceeds budget goals for revenue while maintaining control of all labor and other costs to meet or exceed profit objectives.

Qualifications:

Certifications: Nationally accredited certification such as ISSA, N.A.S.M., N.S.C.A., A.C.S.M., A.C.E., or A.F.A.A. and current CPR. – Must obtain prior to starting position

Education: Preferred B.S. in a health and fitness related field or Business.

Experience: Minimum of 1 years of experience as a personal trainer preferred – management and sales experience preferred.

Physical Job Requirements: Job requires lifting of moderate to heavy weights on a regular basis.

Primary Functions:

• Ensure the fitness department generates the required number of monthly assessments/complimentary sessions necessary to achieve fitness programming goals.
• Responsible for 60%+ of sales performance through personal production.
• Responsible for hiring, training, and developing their team in a winning environment.
• Supervise and lead a team of Personal trainers to high level standards or sales, service, and science.
• Ensure that all training staff has either a valid and current personal training certification from a nationally accredited certifying body including but not limited to ACE, AFAA, NASM, NSCA, and ACSM OR a Bachelor’s Degree or higher in a related field such as Exercise Physiology, Kinesiology, Biomechanics, etc.
• Personally conduct fitness assessments, complimentary training sessions, and personal training sessions as required to maximize PT Sales and Retention.
• Help to ensure that the club is clean, well maintained, and that all equipment works properly.
• Reconcile all fitness programming revenue with sessions conducted and commissions to be paid and calculate and submit payroll for all fitness staff.
• Conduct on-going fitness and sales training with all fitness staff and ensure that all fitness staff maintains legally required certifications including CPR/AED.
• Provide ongoing education in the form of required reading for training staff on program design, functional exercise, nutrition, etc.
• Ensure all fitness staff maintains appropriate certifications including CPR/AED.
  
  
  

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.