Fitness Director

Workout Anytime Franchising Systems, LLC; Lynchburg (VA); On-site; USD 52,000 - 76,000; Full time

Job summary

Workout Anytime Franchising Systems, LLC in Lynchburg seeks a Fitness Department Manager to lead personal training sales and client services, driving budgeted revenue while controlling costs.

You will hire, train, and mentor trainers, ensure certifications (CPR and national credentials), and maintain facility standards; a health/fitness or business degree is preferred and one year of trainer/sales leadership is desired. This role emphasizes coaching, accountability, and delivering results.

Qualifications

• Nationally accredited certification and CPR current.
• Preferred B.S. in health/fitness or business.

Responsibilities

• Ensure monthly assessments and complimentary sessions meet goals.
• Generate 60%+ of sales through personal production.
• Hire, train, and develop their team.
• Lead personal trainers to high standards in sales, service, and science.
• Conduct fitness assessments and sessions to maximize PT sales and retention.
• Ensure club is clean and equipment works.
• Reconcile fitness revenue with sessions and calculate payroll.
• Provide ongoing fitness staff training and ensure certifications including CPR/AED.
• Educate staff on program design and nutrition.

Skills

Sales

Team leadership

Personal training

Training staff

Customer service

Budget management

Education

Bachelor's degree in health/fitness related field or Business

Job description

Ensure that the club meets its fitness programming sales goals and the fitness department meets or exceeds budget goals for revenue while maintaining control of all labor and other costs to meet or exceed profit objectives.

Qualifications

Certifications

Nationally accredited certification such as ISSA, N.A.S.M., N.S.C.A., A.C.S.M., A.C.E., or A.F.A.A. and current CPR. – Must obtain prior to starting position

Education

Preferred B.S. in a health and fitness related field or Business.

Experience

Minimum of 1 years of experience as a personal trainer preferred – management and sales experience preferred.

Physical Job Requirements

Job requires lifting of moderate to heavy weights on a regular basis.

Primary Functions

• Ensure the fitness department generates the required number of monthly assessments/complimentary sessions necessary to achieve fitness programming goals.
• Responsible for 60%+ of sales performance through personal production.
• Responsible for hiring, training, and developing their team in a winning environment.
• Supervise and lead a team of Personal trainers to high level standards or sales, service, and science.
• Ensure that all training staff has either a valid and current personal training certification from a nationally accredited certifying body including but not limited to ACE, AFAA, NASM, NSCA, and ACSM OR a Bachelor’s Degree or higher in a related field such as Exercise Physiology, Kinesiology, Biomechanics, etc.
• Personally conduct fitness assessments, complimentary training sessions, and personal training sessions as required to maximize PT Sales and Retention.
• Help to ensure that the club is clean, well maintained, and that all equipment works properly.
• Reconcile all fitness programming revenue with sessions conducted and commissions to be paid and calculate and submit payroll for all fitness staff.
• Conduct on-going fitness and sales training with all fitness staff and ensure that all fitness staff maintains legally required certifications including CPR/AED.
• Provide ongoing education in the form of required reading for training staff on program design, functional exercise, nutrition, etc.
• Ensure all fitness staff maintains appropriate certifications including CPR/AED.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.