Sales Director - Senior Living

Hcshiring; Fishersville (VA); On-site; USD 60,000 - 90,000; Full time

Job summary

AgeWell Solvere Living is seeking a Director of Community Relations to drive occupancy and revenue through targeted outreach, tours, and strategic referral partnerships. The role emphasizes high-touch engagement with prospects, families, and referral sources to ensure a seamless move-in process.

You will lead marketing efforts, coordinate with the sales team, and represent the community at events while maintaining a strong focus on customer service and community reputation.

Qualifications

• Five years sales/marketing experience with a proven track record.
• Experience working with seniors is preferred.
• Excellent customer service and public relations skills.
• Creative approach to goals and problems.
• Demonstrates proficiency in Microsoft Office and other marketing-related software.

Responsibilities

• The Director of Community Relations is responsible for achieving maximum occupancy and total revenue potential of the community by attracting qualified prospects and converting those prospects into Residents.
• Regularly meets goals, including time in selling zone, outreach zone, voice-to-voice calls, tours, home visits, prospect case studies and follow-up to exceed occupancy to budget.
• Responds to inquiries, schedules visits, conducts tours, and closes sales per sales and marketing goals.
• Conducts daily and weekly reviews of prospects in the pipeline (Hot Board).
• Promotes the Community in a positive manner and communicates the managed community values to residents, families, visitors, and team members.

Skills

Sales experience

Public relations

Customer service

Teamwork

Travel willingness

Education

College degree preferred

Tools

Microsoft Office

Marketing software

Job description

Responsibilities:

The Director of Community Relations is responsible forachieving maximum occupancy and total revenue potential of the community byattracting qualified prospects and converting those prospects into Residents.

• Responsible for communityoutreach and education activities for creating referrals.
• Regularly meets goals,including but not limited to: time inselling zone, time in outreach zone, voice-to-voice calls, tours, home visits,prospect case studies and creative follow-up and exceeding occupancy to budget.
• Responds to inquiries,schedules visits, conducts tours, and closes sales per sales and marketinggoals.
• Conducts daily and weeklyreviews of prospects in the pipeline, i.e., Hot Board
• Participates in salesmeetings, including but not limited to semi-annual marketing meetings with AgeWellSolvere Living.
• Ensures marketing team isusing Sherpa for all internal and external sales activities.
• Participates in Stand-Upmeeting providing updates to team members on census, projected move-ins, tours,events, etc.
• Provides MarketingCoordinator the new Resident and Family contact information to assist in themove-in process, including all required paperwork, unit readiness, and Residentrequests.
• Participates in eventson-site as well as off-site.
• Works with the ExecutiveDirector to resolve any Community first impression issues.
• Reviews weekly productivityreport for accuracy.
• Participates in weeklysales call with AgeWell Solvere Living.
• Works collaboratively withdepartment heads to emphasize the team’s role in sales.
• Provides Manager on Dutyweekend coverage as scheduled.
• Updates key competitorevaluations and price surveys semi-annually.
• Follows all emergencyprocedures.
• Understands all safetypractices and procedures.
• Exhibits excellent customerservice and public relations skills.
• Is creative, energetic,enthusiastic, patient, flexible, encouraging, and team-oriented.
• Displays patience, tact,enthusiasm and a cheerful disposition.
• Promotes the Community in apositive manner and effectively communicates AgeWell Solvere Living ManagedCommunity values to residents, families, visitors, and team members.

Qualifications:

• College degree preferred.
• Excellent customer service and public relations skills.
• Cheerful personality.
• Keen desire to serve seniors.
• Five years sales/marketing experience with a proven track record.
• Previously senior living experience preferred.
• Effective problem-solving skills.
• Creative approach to goals and problems.
• Experience working with seniors.
• Demonstrates proficiency in Microsoft Office and other marketing-related software.
• Physically able to bend and reach.
• Physically able to push and pull and lift up to 40-50 pounds if necessary.
• Physically able to stand for extended periods of time.
• Spends at least 30% of time on travel to referral sources in market area.

Miscellaneous:

• May have their picture taken and image used in social media or community advertising.
• May be video recorded from devices installed by families in residents’ apartments.
• May spend as much as 75% of time on travel to referral sources in market area.
• May be required to work weekends and holidays as assigned.
• May be required to work on shifts other than the one for which hired.
• Subject to exposure to infectious waste, diseases, conditions, etc., including HIV, AIDS, and Hepatitis B and C viruses.
• Could be subject to hostile and emotionally upset Residents due to mental status.
• Background, criminal, and drug tests may be required.
• May be asked to submit to random drug test during employment.
• Community calls may be monitored or recorded for quality assurance purposes. In order to ensure the proper execution and conduct during calls with family members and customers, calls are subject to quality control monitoring.