Sales Director - Senior Living

Calveria Living; Camden (SC); On-site; USD 70,000 - 100,000; Full time

Job summary

Calveria Living seeks a Director of Community Relations to drive occupancy and maximize revenue by attracting qualified prospects and converting them into Residents. You will lead community outreach and referral development to meet marketing and sales goals.

The role requires senior living industry experience, strong customer service, and the ability to travel 30% of the time to referral sources, with proficiency in Microsoft Office and related marketing software.

Qualifications

• College degree preferred.
• Excellent customer service and public relations skills.
• Cheerful personality.
• Keen desire to serve seniors.
• Five years sales/marketing experience with a proven track record.
• Previously senior living experience preferred.
• Effective problem-solving skills.
• Creative approach to goals and problems.
• Experience working with seniors.
• Demonstrates proficiency in Microsoft Office and other marketing-related software.
• Physically able to bend and reach.
• Physically able to push and pull and lift up to 40-50 pounds if necessary.
• Physically able to stand for extended periods of time.
• Spends at least 30% of time on travel to referral sources in market area.

Responsibilities

• Achieve maximum occupancy and revenue by attracting prospects and converting them into Residents.
• Responsible for community outreach and education activities for referrals.
• Regularly meets goals including time in selling zone, outreach zone, calls, tours, and move-ins.
• Responds to inquiries, schedules visits, conducts tours, and closes sales per goals.
• Reviews prospects in the pipeline daily and weekly.
• Participates in sales meetings and marketing planning sessions.
• Ensures marketing uses Sherpa for sales activities.
• Provides updates in Stand-Up meetings on census and moves.

Skills

Customer service

Public relations

Cheerful personality

Problem solving

Creative thinking

Sales/marketing experience

Senior living experience

Microsoft Office

Education

College degree

Tools

Microsoft Office

Job description

Responsibilities:

The Director of Community Relations is responsible forachieving maximum occupancy and total revenue potential of the community byattracting qualified prospects and converting those prospects into Residents.

• Responsible for communityoutreach and education activities for creating referrals.
• Regularly meets goals,including but not limited to: time inselling zone, time in outreach zone, voice-to-voice calls, tours, home visits,prospect case studies and creative follow-up and exceeding occupancy to budget.
• Responds to inquiries,schedules visits, conducts tours, and closes sales per sales and marketinggoals.
• Conducts daily and weeklyreviews of prospects in the pipeline, i.e., Hot Board
• Participates in salesmeetings, including but not limited to semi-annual marketing meetings with AgeWellSolvere Living.
• Ensures marketing team isusing Sherpa for all internal and external sales activities.
• Participates in Stand-Upmeeting providing updates to team members on census, projected move-ins, tours,events, etc.
• Provides MarketingCoordinator the new Resident and Family contact information to assist in themove-in process, including all required paperwork, unit readiness, and Residentrequests.
• Participates in eventson-site as well as off-site.
• Works with the ExecutiveDirector to resolve any Community first impression issues.
• Reviews weekly productivityreport for accuracy.
• Participates in weeklysales call with AgeWell Solvere Living.
• Works collaboratively withdepartment heads to emphasize the team’s role in sales.
• Provides Manager on Dutyweekend coverage as scheduled.
• Updates key competitorevaluations and price surveys semi-annually.
• Follows all emergencyprocedures.
• Understands all safetypractices and procedures.
• Exhibits excellent customerservice and public relations skills.
• Is creative, energetic,enthusiastic, patient, flexible, encouraging, and team-oriented.
• Displays patience, tact,enthusiasm and a cheerful disposition.
• Promotes the Community in apositive manner and effectively communicates AgeWell Solvere Living ManagedCommunity values to residents, families, visitors, and team members.

Qualifications:

• College degree preferred.
• Excellent customer service and public relations skills.
• Cheerful personality.
• Keen desire to serve seniors.
• Five years sales/marketing experience with a proven track record.
• Previously senior living experience preferred.
• Effective problem-solving skills.
• Creative approach to goals and problems.
• Experience working with seniors.
• Demonstrates proficiency in Microsoft Office and other marketing-related software.
• Physically able to bend and reach.
• Physically able to push and pull and lift up to 40-50 pounds if necessary.
• Physically able to stand for extended periods of time.
• Spends at least 30% of time on travel to referral sources in market area.

Miscellaneous:

• May have their picture taken and image used in social media or community advertising.
• May be video recorded from devices installed by families in residents’ apartments.
• May spend as much as 75% of time on travel to referral sources in market area.
• May be required to work weekends and holidays as assigned.
• May be required to work on shifts other than the one for which hired.
• Subject to exposure to infectious waste, diseases, conditions, etc., including HIV, AIDS, and Hepatitis B and C viruses.
• Could be subject to hostile and emotionally upset Residents due to mental status.
• Background, criminal, and drug tests may be required.
• May be asked to submit to random drug test during employment.
• Community calls may be monitored or recorded for quality assurance purposes. In order to ensure the proper execution and conduct during calls with family members and customers, calls are subject to quality control monitoring.