Sales Director, Retail & CPG

C0035 LiveRamp, Inc.; New York (NY); Hybrid; USD 118,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision

Life and disability

401(k) with 1:1 match

Employee Stock Purchase Plan

Paid time off & holidays

Flexible work options

Parental leave

Job summary

LiveRamp is seeking a Sales Director, Brands to lead strategic, multi‑stakeholder deals across enterprise brands and agencies. You will drive revenue, build pipelines, and align plans with clients’ full‑funnel marketing objectives.

In this hybrid role, you’ll engage senior marketing and technology leaders, articulate business outcomes, and coordinate cross‑functional teams to deliver identity, activation and measurement use cases. Strong track record in ad‑tech or data platforms is preferred.

Qualifications

• 5+ years of enterprise B2B sales experience, preferably in ad‑tech, martech or data platforms.
• Proven track record of exceeding revenue targets in complex, multi‑stakeholder sales environments.
• Experience selling into enterprise marketing organizations and/or agencies.
• Strong understanding of the digital media ecosystem, including activation, audience strategy and measurement.
• Experience selling solutions tied to marketing performance, media outcomes or data‑driven decisioning.
• Demonstrated ability to navigate and close deals involving brands, agencies and platform partners.
• Strong consultative selling skills with the ability to translate technical capabilities into business outcomes.
• Experience managing complex deal cycles, including RFPs, MSAs and commercial negotiations.
• Executive presence with the ability to engage and influence senior stakeholders.

Responsibilities

• Consistently exceed quarterly and annual revenue targets across a defined set of enterprise accounts.
• Build and maintain a strong pipeline across both brand‑direct and agency‑driven opportunities.
• Develop and execute strategic account plans that align to clients’ full‑funnel marketing and media objectives.
• Lead complex, consultative sales cycles spanning marketing, media, data, and analytics stakeholders.
• Engage senior stakeholders across brands and agencies (CMO, Chief Media Officer, CDO, CIO, VP‑level).
• Position LiveRamp solutions in the context of media performance, audience strategy, and measurement outcomes.
• Partner cross‑functionally to deliver tailored solutions across identity, activation, and measurement use cases.
• Drive awareness and demand through industry events (e.g., Cannes, Shoptalk, NRF), networking and partnerships.
• Navigate multi‑party deal cycles, including coordination across brands, agencies and platform partners.
• Manage forecasting, pipeline hygiene and account planning with a high degree of accuracy.
• Ensure long‑term client success, expansion and retention.

Skills

Enterprise B2B sales

Revenue target achievement

Executive stakeholder engagement

Consultative selling

RFPs and MSAs

Deal cycle management

Brand/agency collaboration

Job description

Sales Director, Brands

The role focuses on selling LiveRamp’s full portfolio—identity, data collaboration, activation and measurement solutions—to support full‑funnel, media‑driven outcomes across enterprise brands and their agency partners.

Responsibilities

• Consistently exceed quarterly and annual revenue targets across a defined set of enterprise accounts.
• Build and maintain a strong pipeline across both brand‑direct and agency‑driven opportunities.
• Develop and execute strategic account plans that align to clients’ full‑funnel marketing and media objectives.
• Lead complex, consultative sales cycles spanning marketing, media, data, and analytics stakeholders.
• Engage senior stakeholders across brands and agencies (CMO, Chief Media Officer, CDO, CIO, VP‑level).
• Position LiveRamp solutions in the context of media performance, audience strategy, and measurement outcomes.
• Partner cross‑functionally to deliver tailored solutions across identity, activation, and measurement use cases.
• Drive awareness and demand through industry events (e.g., Cannes, Shoptalk, NRF), networking and partnerships.
• Navigate multi‑party deal cycles, including coordination across brands, agencies and platform partners.
• Manage forecasting, pipeline hygiene and account planning with a high degree of accuracy.
• Ensure long‑term client success, expansion and retention.

Qualifications

• 5+ years of enterprise B2B sales experience, preferably in ad‑tech, martech or data platforms.
• Proven track record of exceeding revenue targets in complex, multi‑stakeholder sales environments.
• Experience selling into enterprise marketing organizations and/or agencies.
• Strong understanding of the digital media ecosystem, including activation, audience strategy and measurement.
• Experience selling solutions tied to marketing performance, media outcomes or data‑driven decisioning.
• Demonstrated ability to navigate and close deals involving brands, agencies and platform partners.
• Strong consultative selling skills with the ability to translate technical capabilities into business outcomes.
• Experience managing complex deal cycles, including RFPs, MSAs and commercial negotiations.
• Executive presence with the ability to engage and influence senior stakeholders.

Nice to Have

• Experience working with or selling into retail media networks, DSPs or walled gardens.
• Familiarity with identity resolution, clean rooms or cross‑channel measurement solutions.
• Experience supporting full‑funnel media strategies (brand + performance + commerce).
• Background working with holding companies or major agency networks.
• Experience within Retail & CPG.

Compensation & Location

Hybrid role (2 days a week in‑office) in San Francisco or New York City. Annual base salary range: $117,500 to $160,000. Variable incentive compensation targeted at 100% of base salary, resulting in an on‑target earnings range of approximately $235,000 to $320,000, depending on performance.

Benefits

LiveRamp offers a comprehensive benefits package including medical, dental, vision, life and disability, an employee assistance program, voluntary benefits and perks programs. Paid time off, paid holidays, flexible work options and paid parental leave. 401(k) with 1:1 match up to 6% of salary and an Employee Stock Purchase Plan with 15% discount on LiveRamp stock.

Equal Employment Opportunity

LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person’s race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance.