Director, Programmatic

Outfront Media; City of Rochester (NY); On-site; USD 170,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401(k) Plan with an Employer Match

Paid Time Off

Educational Assistance

Job summary

Outfront Media is seeking a Sales Director, Programmatic to expand new business within large agency holding companies and Fortune 500 brands. This role focuses on building client relationships and driving programmatic revenue through key partnerships.

The ideal candidate should have 3-5 years of direct sales experience, excellent collaboration skills, and a strong understanding of programmatic workflows. A bachelor's degree or equivalent practical experience is required. The position offers a competitive salary and the opportunity to contribute to the evolving OOH landscape.

Qualifications

• Minimum 3–5 years of direct sales experience.
• Proven ability to engage with stakeholders at all levels.
• Strong understanding of the omnichannel media ecosystem.

Responsibilities

• Generate new programmatic revenue across major clients.
• Develop tailored, insight-driven proposals for clients.
• Maintain accurate tracking and forecasting of pipeline.

Skills

Direct sales experience at a leading DSP or DOOH SSP

Collaboration skills

Understanding of programmatic workflows

Data storytelling ability

Education

Bachelor’s degree or equivalent practical experience

Job description

What We Offer

Benefits include:

• Medical, Dental, Vision (including same and opposite‑sex domestic partners) HSA and FSA plans
• Family Benefits, Pet Benefits
• 401(k) Plan with an Employer Match
• Paid Time Off, Commuter Benefits, Educational Assistance
• Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)

Your Role

OUTFRONT is seeking a Sales Director, Programmatic to drive new business growth across our highest‑value enterprise segment — large agency holding companies and Fortune 500 brands. This is a true hunter role for a commercially driven, technically fluent seller who can open doors at the most sophisticated buyers in the market and convert them into long‑term programmatic revenue.

We will work on the full new‑business cycle: identifying high‑potential holdco and brand targets, helping shape relationships from the programmatic trading and digital investment level up to senior executives, and translating OUTFRONT’s programmatic DOOH capabilities into compelling, data‑driven stories that win budget. A core focus is driving demand through our leading DSP partners — Vistar, The Trade Desk (TTD), Google DV360 and Amazon DSP — building deep, productive relationships to unlock enterprise spend. You’ll work hand‑in‑hand with our Enterprise and Commercial sales teams and programmatic channel partner leads to identify opportunities, shape strategy, and bring new programmatic revenue across the line.

What You’ll Do

• New Business Generation (Hunter Mindset)
  • Proactively identify and pursue new programmatic revenue across major agency holding companies and Fortune 500 brands.
  • Execute strategic outbound efforts — cold outreach, networking, in‑market presence — to build and sustain a high‑quality enterprise pipeline.
  • Position OUTFRONT’s programmatic DOOH as a modern, measurable, and scalable channel, engaging stakeholders at every level up to and including C‑suite.
  • Develop tailored, insight‑driven proposals that align OUTFRONT’s capabilities with client objectives and drive measurable results.
• Sales Execution & Cross‑Functional Partnership
  • Drive new programmatic business in close partnership with the Enterprise and Commercial (local) sales teams and programmatic partner leads.
  • Develop and deliver custom sales presentations, product demos, and strategic recommendations that support and accelerate enterprise deals.
  • Apply a fluent understanding of attribution and measurement to build credibility and tell a persuasive, data‑driven story.
  • Maintain consistent, detailed CRM use to track activity and pipeline opportunities, aligning pricing and process with Revenue Operations standards.
• Programmatic & Cross‑Functional Collaboration
  • Maintain a deep, current understanding of OUTFRONT’s SSP and DSP partner capabilities, integrations, deal types, and evolving programmatic standards.
  • Develop and cultivate strong relationships across the leading DSP partners — such as Vistar, The Trade Desk, DV360, and Amazon — to drive enterprise demand and activate OUTFRONT’s programmatic inventory at scale.
  • Partner with Ad Ops to support deal execution including PMP creation, deal curation, creative approvals, and campaign troubleshooting.
  • Collaborate closely with Marketing to ensure OUTFRONT is reaching the right enterprise audiences and that solutions are effectively positioned.
• Pipeline & Market Expertise
  • Maintain accurate pipeline tracking and forecasting, providing regular updates to Sales Leadership on performance, pipeline health, and market insights.
  • Stay ahead of emerging categories, competitive activity and key trends across the omnichannel and programmatic landscape.
• Represent OUTFRONT in the market through events, networking and client engagement.

What You Bring

• Minimum 3–5 years of direct sales experience at a leading DSP or DOOH SSP, with working familiarity across major platforms such as Vistar, The Trade Desk, DV360 and Amazon.
• Demonstrated success driving new business across major holding companies and brands.
• Fluency across various attribution types and a proven ability to tell stories using data.
• Ability to operate in a cross‑functional model, with strong collaboration and open communication skills.
• Strong understanding of the omnichannel media ecosystem, programmatic workflows, and ad‑tech stacks.
• Proven ability to engage effectively with stakeholders at all levels, including senior executives.
• Comfortable balancing strategic thinking with hands‑on execution in a fast‑paced environment.
• Highly organized with strong CRM discipline and pipeline management.
• Bachelor’s degree or equivalent practical experience.
• Programmatic OOH experience and national market knowledge strongly preferred.

Who You Are

Self‑motivated with a growth mindset, energized by the momentum OOH is gaining and eager to be part of OUTFRONT’s market‑leading team.

A high‑energy relationship builder, equally comfortable speaking at the product level with “hands‑on‑keyboard” partners and holding strategic discussions with senior executives.

A clear communicator and relatable presenter to groups of all sizes and levels of management.

Driven to win in a collaborative, team‑first environment, embodying OUTFRONT’s success‑driven values.

Compensation

The salary range for this role is $170,000 – $190,000 per year. This role is also eligible for incentive compensation. Compensation is determined during our interview process by assessing a candidate’s experience and skills relative to internal peers and market benchmarks evaluated for the scope and responsibilities of the position. This information is provided in compliance with the New York City Salary Transparency Law.

OUTFRONT Media LLC is an Equal Opportunity Employer. All applicants shall receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status or disability. Please refer to the OUTFRONT Media affirmative action policy statement.