Sales Director – Franchise SaaS Leader

Voxie; Atlanta (GA); On-site; USD 61,000 - 400,000; Full time

Job summary

A leading company in conversational texting seeks a Sales Director to drive franchise sales. This role involves closing high-impact deals and leading a sales team, focusing on franchise organizations. Ideal candidates will have extensive B2B SaaS experience and a deep understanding of franchise dynamics.

Qualifications

• Deep understanding of franchisor/franchisee dynamics required.
• Proven player-coach with experience in complex deal closing.

Responsibilities

• Own and close deals with franchise brands from first meeting to signed contract.
• Innovate the sales playbook tailored for multi-location franchise businesses.

Skills

B2B SaaS

Consultative Sales

Relationship Building

Sales Pipeline Management

Education

7+ years of closing experience

Tools

HubSpot CRM

Job description

Join to apply for the Sales Director – Franchise SaaS Leader role at Voxie

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Join to apply for the Sales Director – Franchise SaaS Leader role at Voxie

Voxie is a leading conversational texting and automation platform that enables brands to personalize the text messaging experience for their customers at scale. We are building the future of communication by helping brands like Naked Wines, Eargo, Edible Arrangements and Camp Bow Wow, build meaningful relationships with their customers through conversation—SMS to start. Voxie has been named a Top 10 most innovative technology company, and secured $34 Million in Series A funding. We're backed by top tier VCs.

At Voxie, we believe conversation is the future. We've created the only SMS platform purpose-built for franchises — helping national brands drive local results across 12,000+ locations. Our AI-enhanced texting solution transforms how multi-unit businesses engage customers, drive sales, and stay compliant — all with a few clicks.

We're hiring a Sales Director who thrives on closing high-impact deals and is energized by the opportunity to build and lead a high-performing sales team from the ground up. This is a player-coach role, ideal for someone who understands the unique dynamics of franchise organizations, from franchisor decision-making to multi-unit operator execution — and who's ready to scale a winning GTM motion at a fast-growing SaaS company.

What You'll Do:

• Own and close deals with franchise brands, including franchisors, multi-unit operators, and franchisee groups — from first meeting to signed contract, leading internal alignment to address complex contract negotiations.
• Navigate the franchise ecosystem — understanding who makes decisions, how marketing flows from franchisor to franchisee, and how to align with both.
• Constantly innovate the sales playbook — refining outreach, discovery, qualification, and closing processes tailored to the complexities of multi-location franchise businesses.
• Key leadership role with the opportunity to leave your fingerprint on a winning SaaS go-to-market strategy and execution — coach, mentor, and help scale a high-performing team.
• Collaborate with marketing to identify target verticals and personas across the franchise landscape.
• Effectively communicate Voxie's value proposition, tailored for audiences at the franchisee, franchisor, and executive level.
• Report on sales pipeline, forecast performance, and continuously improve win rates and velocity.
• Represent Voxie at industry and franchise-specific conferences to build relationships and drive brand awareness.
  
  

What Success Looks Like:

• You close $50K–$500K+ deals with top franchise brands across QSR, services, education, and more.
• You build trusted relationships with franchisor marketing and operations leaders, and understand how to gain buy-in across both corporate and franchisee stakeholders.
• You develop a repeatable process that accelerates growth and allows Voxie to scale into thousands more locations.
• You bring urgency, energy, and accountability — and your customers and teammates love working with you.
  
  

What We're Looking For:

• 7+ years of closing experience in B2B SaaS, martech, or agency environments — with a strong preference for those with direct experience selling into franchise organizations.
• (Required) Deep understanding of franchisor/franchisee dynamics, including co-op marketing, field teams, development timelines, compliance, and location-level engagement.
• Experience selling to multi-unit operators, franchise development, or marketing/ops leaders within franchise brands.
• Proven player-coach: You can close complex deals while mentoring and building a high-performing team.
• Consultative, solution-oriented sales approach — you map problems to technology and deliver ROI-driven pitches.
• Self-starter with a high sense of urgency — thrives in fast-paced, high-growth environments.
• Experience with HubSpot CRM and strong sales pipeline management discipline.
• Experience representing your company at conferences or franchise trade shows is a strong plus.
  
  

We know we need to be intentional in our hiring practices in order to overcome systemic biases we may be blind to. So, if your lived experience has given you a unique perspective on business, startups, or any other aspect of our business – even if you don't meet all the requirements – please still apply and let us know so we can make sure your application gets the attention it deserves.

If you require any accommodations throughout your interview process, please let our hiring team know and we will be more than happy to make the appropriate adjustments.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Software Development

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