Sales Director

Pandora; United States; On-site; USD 125,000 - 180,000; Full time

Job summary

A leading audio entertainment company is seeking a Sales Director to oversee advertising revenue and lead a team. This senior role involves developing sales strategies, managing sales teams, and optimizing processes to drive revenue growth. Ideal candidates should have over 10 years of media industry experience, strong leadership skills, and a track record in advertising campaigns. The position offers a competitive salary range between $125,000 to $180,000 annually, depending on experience and qualifications.

Qualifications

• 10+ years of experience in the media industry.
• 5+ years of experience in building and scaling high-performing teams.
• Strong understanding of varying advertising campaigns.

Responsibilities

• Develop and execute sales strategies to meet revenue targets.
• Lead and manage an outside sales team.
• Build relationships with key customers and stakeholders.
• Analyze market trends for better sales planning.

Skills

Experience in media industry

Team building and coaching

Success in advertising campaigns

Relationship building

Analytical and problem-solving skills

Communication skills

Ability to work under pressure

Experience with AI tools

Job description

Join to apply for the Sales Director role at Pandora.

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad‑supported audio experience for listeners – in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories, and music they love wherever they are.

How You’ll Make An Impact

As Sales Director, you would hold a senior leadership position responsible for overseeing and driving advertising revenue, managing a team within the organization. Your role would involve growing the revenue by developing sales strategies, managing the sales team, and driving revenue growth through effective sales techniques.

What You’ll Do

• Sales Strategy Development: would develop and execute the organization’s outside sales strategy, aligning it with the overall business objectives and market opportunities. This includes identifying target markets, setting sales goals, and defining sales tactics to achieve revenue growth.
• Team Management and Leadership: would lead and manage a team of outside sales professionals, providing guidance, mentorship, and support to drive their performance and professional development. This includes setting sales targets, managing territories, conducting performance evaluations, and fostering a high‑performance sales culture.
• Sales Planning and Forecasting: would work closely with the sales team to develop comprehensive sales plans, including territory plans, account targeting strategies, and sales forecasting. This involves analyzing market trends, customer needs, and competitive landscape to inform sales planning and resource allocation.
• Customer Relationship Management: would build and maintain strong relationships with key customers and stakeholders, including major accounts and strategic partners. This includes participating in customer meetings, negotiations, and relationship‑building activities to drive customer satisfaction, retention, and revenue growth.
• Sales Performance Measurement: would establish key performance indicators (KPIs) to measure the effectiveness of outside sales activities. This includes tracking sales metrics, analyzing sales data, and providing insights and recommendations to drive sales performance and revenue growth.
• Sales Process Optimization: would continuously assess and optimize the sales process to improve efficiency and effectiveness. This includes identifying bottlenecks, streamlining workflows, and implementing sales tools and technologies to enhance productivity and sales performance.
• Sales Training and Development: would develop and implement sales training programs to enhance the skills and knowledge of the outside sales team. This includes conducting product and sales training sessions, providing coaching and feedback, and facilitating continuous learning and development opportunities.
• Market and Competitive Analysis: would stay updated on market trends, customer needs, and competitive landscape related to outside sales. This includes conducting market research, analyzing competitor offerings, and identifying opportunities for differentiation and market penetration.
• Collaboration with Internal Teams: would collaborate closely with internal teams, such as marketing, product management, and operations, to align sales strategies with overall business objectives. This includes providing feedback on product and market requirements, coordinating sales and marketing activities, and ensuring effective communication and collaboration across departments.

What You’ll Need

• 10+ years of experience in the media industry
• 5+ years of track record of building, coaching, and scaling high‑performing teams.
• Strong track record of success in developing and executing advertising campaigns.
• Deep understanding of the advertising landscape, including the different types of campaigns, target audiences, and messaging.
• Ability to build and maintain relationships with key stakeholders at the client level as well as media and creative agencies.
• Excellent written and verbal communication skills.
• Strong analytical and problem‑solving skills.
• Ability to work independently and as part of a team.
• Ability to meet deadlines and work under pressure.
• Experience with automation and/or AI tools such as ChatGPT, Gemini, etc.
• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. We expect the base salary for this position to be in the range of $125,000 to $180,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short‑term and long‑term incentives. We encourage all interested candidates to apply.

SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

R-2025-11-15