Sales Director

Fresh Origins; San Diego (CA); On-site; USD 160,000 - 185,000; Full time

Job summary

Fresh Origins in California seeks a Sales Director to lead nationwide foodservice and retail sales and drive growth for our microgreens, edible flowers, decorative flowers and specialty items. You will oversee all sales activities, align with marketing and production, and build strong relationships with brokers, distributors, and selling partners.

The role requires strategic planning, team leadership, and the ability to execute plans, monitor performance, and adapt to market changes.

Responsibilities

• Execute sales plans, budgets, and marketing strategies.
• Build and maintain relationships with selling accounts.
• Understand product applications and production schedules for growth.
• Support the growth and direction of the Fresh Origins sales team.
• Develop long-term programs to drive business and cultivate new customers.
• Ensure customer needs are met and drive satisfaction.
• Monitor performance against goals and adjust strategies.
• Lead launch and management of new products and programs.

Job description

The Sales Director is responsible for nationwide foodservice and retail sales and a key leadership role for driving the growth and strategic positioning of our microgreens, edible flowers, decorative flowers and specialty items products within the industry. This position involves overseeing all aspects of sales, from developing and implementing sales strategies to building and maintaining strong relationships with our external sales team, brokers, distributors, and selling partners. Collaborate closely with internal teams, including marketing and production, to ensure alignment with company objectives and deliver exceptional results in terms of market presence and revenue growth.

Responsibilities & Duties

• Execute sales plans, budgets, and marketing strategies based on market opportunities, industry trends, and company strategic plans.
• Build and maintain strong relationships with selling accounts, providing exceptional customer service and relationship management.
• Develop a deep understanding of company products, culinary applications, and production schedules, to facilitate customer alignment for growth.
• Support the growth, strategy, and direction of the Fresh Origins sales team.
• Implement long-term strategic programs to drive business development and cultivate growth with new and existing customers.
• Ensure customer needs are met and continuous improvement with customer satisfaction.
• Monitor performance against goals and adjust strategies as needed.
• Continuously evaluate and refine the sales process, from lead generation to conversion, to maximize efficiency and effectiveness.
• Proactively achieve sales and profit goals by adapting to changing customer needs.
• Lead successful launch and ongoing management of new products and programs.
• Monitor market competition and changes, including pricing and new products.
• Collaborate on sales growth opportunities through presentations, marketing materials, and category plans.
• Optimize communication between sales and other departments.
• Uphold high levels of integrity and promote a positive company image internally and externally.
• Travel nationwide on a regular basis as necessary for customer presentations, training, trade shows, events, and customer/business development.
• Evaluate and provide feedback on opportunities from various perspectives, including new products, revenue, strategy, growth, and margin.
• Align work and resources to ensure success.
• Other duties as assigned.

Annual Compensation: $160K - $185K. Actual compensation will be determined based on job-related factors such as experience, skills, qualifications, and internal equity.