Sales Director

Irving Knight Group; New York (NY); On-site; USD 120,000 - 140,000; Full time

Job summary

Irving Knight Group in New York is seeking a Director of Sales for Luxury Senior Living to lead the full sales cycle from discovery meetings and personalized tours through follow-up and closing.

You will drive move-ins, revenue, and occupancy by advancing leads, building referral networks, and coordinating with executive, sales, clinical, and operations teams to deliver exceptional resident experiences and pricing alignment.

Qualifications

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred.
• Minimum two years’ sales and marketing experience within senior living, with targets.
• Strong communication and relationship-building with resident-family focus.

Responsibilities

• Execute the full sales process from discovery to closing.
• Meet monthly and quarterly move-in, revenue and occupancy targets through pipeline management.
• Build referral networks via outreach, events, and community marketing.
• Manage leads and CRM, track KPIs, and prepare sales reports.
• Collaborate with executive, sales, clinical and operations teams to align marketing and pricing.

Skills

CRM proficiency

Communication skills

MS Office

Relationship-building

Education

Bachelor’s degree in Marketing/Business/Public Relations

Tools

CRM software (Salesforce)

Job description

Job Title: Director of Sales, Luxury Senior Living

Location: New York

Compensation: $120-140,000K + Commission target of $200,000+OTE

Responsibilities

• Execute the full sales process, from discovery meetings and personalized tours through follow-up, objection handling and closing.
• Achieve monthly and quarterly move-in, revenue and occupancy targets by effectively progressing leads through the pipeline.
• Build and maintain referral networks through external outreach, presentations, business development and community marketing events.
• Manage lead inquiries and CRM activity accurately, while tracking conversion metrics, preparing sales reports and monitoring KPIs.
• Collaborate with executive, sales, clinical and operations teams to align marketing and pricing strategies and deliver a positive move-in experience.

Requirements

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred.
• Minimum two years’ sales and marketing experience within senior living or senior housing, with a proven record of achieving sales and occupancy targets.
• Strong communication, presentation and relationship-building skills, with a professional, compassionate and resident- and family-focused approach.
• Experience using CRM systems to manage leads, track performance and support sales reporting, alongside proficiency in Microsoft Office.
• Highly organised and comfortable working onsite, conducting tours, managing competing priorities and attending community and local networking events.