Sales Director

Terranova Talent Solutions; New York (NY); Vor Ort; USD 180.000 - 240.000; Vollzeit

Zusammenfassung

Terranova Talent Solutions is seeking a Director of Sales for a fast-growing hemp-derived CPG company in the New York area. You will own the execution of our national sales strategy and build the systems, standards, and team that turn our vision into predictable revenue.

This builder role involves recruiting, coaching, and leading managers and reps across territories, establishing data-driven processes, dashboards, and CRM workflows, and driving quota attainment while staying ahead of regulatory

Qualifikationen

• 7+ years of sales experience with at least 3 years in a leadership role.
• Proven ability to build the systems behind a scaled sales org: quota models, coaching frameworks, and performance standards.
• Experience leading managers in a multi-territory sales organization.
• Direct experience in Delta-8, Delta-9, THC, or Hemp-derived CPG preferred; experience in regulated industries is a plus.
• Data-driven, comfortable with CRM and analytics to model quota design and territory math.
• Strong recruitment and development capabilities for managers and reps.

Aufgaben

• Own the sales operating system & standards for the team (currently 10 reps + 1 manager) with accountability.
• Drive aggressive recruitment and development for Territory Development Representatives and Field Sales Representatives.
• Define infrastructure requirements (pipelines, dashboards) and lead the team in using these tools for predictable results.
• Standardize selling processes, pipeline discipline, and performance standards across territories.
• Develop talent at all levels and foster a culture of accountability and buy-in.
• Own the operating rhythm: forecasts, pipeline reviews, quota attainment, and performance management.
• Learn the channel (smoke shops, distributors, wholesale) and monitor regulatory shifts.

Kenntnisse

Sales leadership

CRM analytics

Quota design

Team building

Coaching

Data-driven

Tools

CRM systems

Dashboards

Jobbeschreibung

We are a fast-growing, innovative manufacturer and marketer in the hemp-derived cannabinoid space. We are redefining the future of the category by creating exceptional, forward-thinking products—from fun, approachable edibles to premium extracts. We move quickly, hold a high bar, and are deeply focused on creating high-quality products, strong brand identities, and scalable growth across regulated markets. We are looking for bold, innovative people who want to help shape the future of the industry.

We are hiring a Director of Sales to own the execution of our national sales strategy. This is a builder role. You will be responsible for building the systems, standards, and team that turn our vision into predictable revenue. If you are looking for a role where you can install the machine, coach a team, and drive the number, this is it.

The Role

We are hiring a Director of Sales to own the execution of our national sales strategy. This is a builder role. You will be responsible for building the systems, standards, and team that turn our vision into predictable revenue. If you are looking for a role where you can install the machine, coach a team, and drive the number, this is it.

Responsibilities

• Sales Operating System & Standards: Own the sales organization (currently 10 reps and a manager) with a focus on coaching and driving high performance. This role will introduce a cultural shift toward strict numerical accountability.
• Team Building: Drive aggressive recruitment and development for two distinct departments—Territory Development Representatives and Field Sales Representatives—while simultaneously unifying them into a single, cohesive engine.
• Infrastructure & Data: Collaborate with Sales Operations to define infrastructure requirements (pipelines, target lists, dashboards), and then lead the team in utilizing these tools to drive predictable results.
• Process & Standardization: Standardize how the team sells—shared process, pipeline discipline, and clear performance standards across every territory. Identify gaps across coverage, accounts, and process, and close them systematically.
• Strategic Leadership: Develop talent at every level. Strive for a culture of accountability and buy-in across the entire sales organization.
• Sales Execution: Own the operating rhythm: forecasts, pipeline reviews, quota attainment, and performance management. Make data-driven territory, account, and people decisions using our CRM.
• Market Expertise: Learn our channel deeply—smoke shops, distributors, wholesale—and stay ahead of regulatory and competitive shifts.

Qualifications

• 7+ years of sales experience with at least 3 years in a leadership role.
• Track record of building the systems behind a scaled sales org: quota models, coaching frameworks, and performance standards you can show on paper.
• Proven leader of leaders: You have built and managed through a leadership layer—developing managers, not just reps—in a scaled, multi-territory sales organization.
• Industry Experience: Direct experience in Delta-8, Delta-9, THC, or Hemp-derived CPG is strongly preferred. We also consider deep experience in other regulated, distribution-heavy industries like cannabis, bev-alc, or tobacco.
• Player/Coach Mentality: You are a low-ego learner who masters the nuances of the industry before executing solutions. You’ve managed reps through a performance turnaround and have the ability to make hard decisions.
• Data-Driven: You are comfortable in CRM and analytics tools and model the logic behind decisions (quota design, territory math, capacity planning) so choices are built on data rather than gut.

Key Performance Indicators (KPIs):

• New accounts opened, Qualified meetings scheduled, Monthly sales growth, Distribution gains, SKU placements per account, Account activation rate, CRM compliance, and activity levels.